Adobe Experience Cloud Blog
JULY 22, 2021
There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Martech
JULY 22, 2021
When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it
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Neil Patel
JULY 20, 2021
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.
Content Marketing Institute
JULY 20, 2021
As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Journal
JULY 23, 2021
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better for SEO? appeared first on Search Engine Journal.
Marketing Insider Group
JULY 18, 2021
Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 19, 2021
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.
Search Engine Journal
JULY 23, 2021
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first on Search Engine Journal.
Sprout Social
JULY 22, 2021
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Success on social media starts with defining your target audience.
Neil Patel
JULY 19, 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista. Your best bet for Instagram success is to share stunning visuals and high-quality photos. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
JULY 21, 2021
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading → The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.
Hootsuite
JULY 21, 2021
As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020. They are 15- to 30-second, multi-clip videos that can be viewed in the Reels tab of an Instagram profile and in Explore.
Search Engine Journal
JULY 21, 2021
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal.
Neil Patel
JULY 23, 2021
What comes to mind when you think of negotiation tactics? People in suits closing business deals? Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life. It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
JULY 22, 2021
Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading → The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 20, 2021
It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean?
Hootsuite
JULY 21, 2021
The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram.
Neil Patel
JULY 23, 2021
One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Litmus
JULY 19, 2021
The weekend after Thanksgiving launches the holiday shopping season, and for some brands, the biggest revenue month of the year. The stakes can be high to meet revenue goals in a crowded retail and e-commerce space. Every brand is competing for those holiday shopping dollars. According to Salesforce , $270 billion was spent online around the world during Cyber Week—the week leading up to and including Cyber Monday—last year.
Sprout Social
JULY 20, 2021
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.
Search Engine Journal
JULY 22, 2021
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features That Will (Hopefully) Make You Hate It Less appeared first on Search Engine Journal.
Neil Patel
JULY 20, 2021
Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
JULY 21, 2021
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.). To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-p
Content Marketing Institute
JULY 23, 2021
This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading → The post Every Day Will Be Taco Tuesday for One Lucky Social Media Pro appeared first on Content Marketing Institute.
Search Engine Journal
JULY 22, 2021
Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns. The post 12 Facebook Ads Features Every Marketer Should Know appeared first on Search Engine Journal.
Neil Patel
JULY 17, 2021
The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest possible page ranking at all times. However, there’s good news: It’s possible to “hack” the algorithm and retain a solid Google ranking. Let me show you how. What Do We Know About Google Algorithm’s Ranking Factors? There’s only so much we know about Google’s algorithm because Google won’t reveal its top ranking factors.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
JULY 20, 2021
Breakthrough marketing is harder than ever. And yet, it’s never been more important. Consumers are inundated with marketing messages at every turn. But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a flashy social media campaign. The brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving u
Litmus
JULY 23, 2021
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best? And how can marketers ensure a beautiful email design without sacrificing useful functionality in an email?
Search Engine Journal
JULY 23, 2021
This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for Your Smartphone appeared first on Search Engine Journal.
Neil Patel
JULY 21, 2021
If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great place to start. A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. This can save you much time and money as you focus on making your business more profitable.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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