Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.

Branding 145

Branding Analytics Marketers Marketing 145

Content Marketing Institute

OCTOBER 12, 2021

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading → The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Martech

OCTOBER 14, 2021

In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.

Law 145

Law Customer Branding Marketing 145

Marketing Insider Group

OCTOBER 12, 2021

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. That leaves B2B experts scraping the barrel for resources or adapting B2C content to apply to them in order to hone their craft.

Transform 144

Transform B2C Energy Marketers 144

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hootsuite

OCTOBER 14, 2021

Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore account you follow. But what does ‘link in bio’ actually mean? Why are people always using it? And should you get in on the action too?

Gen Z 144

Gen Z Promotion Place Management 144

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Branding Marketers Marketing 145

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.

Customer Journey 144

Customer Journey Entertainment Branding Customer 144

Search Engine Journal

OCTOBER 11, 2021

SEO crawlers are indispensable tools but they need an SEO pro's insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore appeared first on Search Engine Journal.

SEO 143

SEO 143

Content Marketing Institute

OCTOBER 14, 2021

Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute.

SEO 144

SEO Content Marketing Marketing Marketers 144

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.

eBook 140

eBook Promotion Content Marketing SEO 140

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold out of those 3,000 pieces, we knew this was a real business and it had real potential.

Branding 139

Branding Shoppers eCommerce Analytics 139

Search Engine Journal

OCTOBER 13, 2021

Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with. The post Google On Small Business SEO & How it’s Changing appeared first on Search Engine Journal.

SEO 142

SEO 142

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.

Customer Journey 138

Customer Journey Analytics Customer Marketers 138

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Don’t throw in the towel just yet! There’s a ton you can do with inconclusive or losing A/B testing data.

Digital Marketing 137

Digital Marketing Marketing Strategy Analytics SEO 137

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

OCTOBER 15, 2021

These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading → The post 3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes) appeared first on Content Marketing Institute.

Content Marketing 133

Content Marketing Marketers Marketing 133

Search Engine Journal

OCTOBER 11, 2021

Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. Read about it here. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal.

SEO 139

SEO Content Marketing Marketers Marketing 139

Martech

OCTOBER 15, 2021

While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. Having a great agile marketing backlog can make an impactful difference for teams. After working with hundreds of teams over the past decade, I’ve boiled it down to six key elements of great agile marketing backlogs. .

Marketers 133

Marketers Marketing Health User-Generated 133

Neil Patel

OCTOBER 13, 2021

It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets.

Transform 135

Transform Price Shoppers Shipping 135

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hootsuite

OCTOBER 12, 2021

TikTok recently hit 1 billion global monthly active users. And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page.

User-Generated 130

User-Generated Analytics Social Media Marketing Influencer Marketing 130

Search Engine Journal

OCTOBER 15, 2021

Google's John Mueller answers question about big sites and "authority" The post Big Sites and Website Authority appeared first on Search Engine Journal.

SEO 137

SEO 137

Martech

OCTOBER 11, 2021

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage these new technologies.

Transform 132

Transform Energy Marketers Marketing 132

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. This is the 2nd study guide I wish to share with you, LinkedIn Marketing Strategy , it contains 2 topics: Using LinkedIn for Brand Awareness (45 minute).

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketers Marketing 130

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Hootsuite

OCTOBER 12, 2021

The pandemic brought remote work to life to a scale never seen before. As it continues, organizations are increasingly asking: What should a return to the office actually look like? Some have gone fully remote. For others, working from home was only temporary. But workers are increasingly making their wishes known; Many want to stay remote—at least some of the time—and companies have to figure out how to adapt.

Health 129

Health Copywriting Promotion Place 129

Search Engine Journal

OCTOBER 11, 2021

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.

Marketing Plan 135

Marketing Plan Content Marketing Customer Marketers 135

Martech

OCTOBER 12, 2021

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

Communications 129

Communications Marketing Marketers Management 129

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference?

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Shoppers Shipping Millennials Fashion 125

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Sprout Social

OCTOBER 14, 2021

Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to become more “data-driven.” But understanding the moving pieces of your business’ data is daunting. Revenue. Lead sources. Marketing performance. The list goes on. Food for thought: nearly two-thirds of businesses struggle to make sense of their company data, citing major gaps between sources.

eCommerce 124

eCommerce Analytics User-Generated Food 124

Search Engine Journal

OCTOBER 15, 2021

Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs (Most Valuable Pages) appeared first on Search Engine Journal.

Content Marketing 134

Content Marketing SEO Marketing Marketers 134

Martech

OCTOBER 13, 2021

This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

Management 126

Management Transform New Technology Analytics 126

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity. Do you really need a seasonal promotion if you sell services, though?

Promotion 118

Promotion Retail Law Food 118

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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