Hubspot Marketing

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many te

Marketers 145

Marketers Marketing User-Generated Fashion 145

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in an increasingly frenetic digital space?

Social Media Marketing 134

Social Media Marketing Thought Leadership Promotion Communications 134

Content Marketing Institute

MAY 17, 2019

Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram May Do It For You Anyway) appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 111

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

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Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die.

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Thought Leadership Education Management Customer 134

Marketing Insider Group

MAY 13, 2019

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]. The post 5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy appeared first on Marketing Insider Group.

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Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, and report on monthly metrics.

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CRM Customer Journey Marketers Marketing 145

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages

Email Marketing 134

Email Marketing Thought Leadership Customer loyalty Communications 134

Content Marketing Institute

MAY 13, 2019

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading → The post How to Get Google Eyes for Your Content appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

MAY 14, 2019

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

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Event Marketing Market Trends Marketers Marketing 111

Hubspot Marketing

MAY 15, 2019

In the MLB, or Major League Baseball, players who have used performance enhancing drugs have also tainted their careers. Even if they slugged the most home runs in the history of the game, like Barry Bonds did, or won the most Cy Young Awards ever, like Roger Clemens did, their accusations of steroid abuse will most likely block their path to the Baseball Hall of Fame.

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Place Email Marketing Branding Marketing 145

Traackr

MAY 16, 2019

Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Branding 111

Content Marketing Institute

MAY 14, 2019

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time. Continue reading → The post Want Better Content Marketing Management? Try One of These Tools appeared first on Content Marketing Institute.

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Management Content Marketing Marketers Marketing 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

MAY 13, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […].

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Transform Marketers Marketing Customer 111

Hubspot Marketing

MAY 17, 2019

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out.

Inbound Marketing 140

Inbound Marketing Customer Product Marketing 140

Litmus

MAY 17, 2019

We have received your unsubscribe request. Please allow up to 10 days for this request to be processed. All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore.

Email Marketing 85

Email Marketing Communications Branding Promotion 85

Content Marketing Institute

MAY 16, 2019

Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help it go right. Continue reading → The post 3 Questions Your Creative Director Wants You to Answer appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 102

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

MAY 14, 2019

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]. The post The Most Important B2B Marketing Metrics for CEOs appeared first on Marketing Insider Group.

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Marketers Marketing Content Marketing 110

Hubspot Marketing

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. What is a landing page?

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Whitepaper eBook User-Generated Advertisers 98

Rock Content

MAY 13, 2019

When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task. How can you compact volumes of information into a dynamic content piece that your audience will find both valuable and engaging?

Transform 85

Transform eBook Education Management 85

Duct Tape Marketing

MAY 16, 2019

Creating Customers Who Are Loyal for Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sandy Rogers. Podcast Transcript. Today’s guest on the Duct Tape Marketing podcast, is Sandy Rogers. He is managing director of FranklinCovey’s loyalty practice, where he guides businesses in the retail, healthcare, food service, financial services and lodging spaces through the process of creating lifelong customer loyalty.

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Customer Customer loyalty Food Retail 78

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

MAY 15, 2019

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]. The post How to Connect Better with Customers with Less Jargon appeared first on Marketing Insider Group.

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Customer Marketing Marketers Content Marketing 109

Moz

MAY 16, 2019

Posted by Cyrus-Shepard In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday.

SEO 70

SEO User-Generated Place 70

Litmus

MAY 17, 2019

As email marketers, we ask ourselves a lot of questions. What do subscribers want? Who’s opening our emails? How should we be designing our campaigns and can we use the latest coding techniques? Perhaps, most importantly, are our campaigns performing as well as they should? Are we getting the returns we want on our email marketing investment? More often than not, the answer to nearly all of these questions can be found in our email analytics.

Analytics 54

Analytics Email Marketing Marketing Marketers 54

Duct Tape Marketing

MAY 14, 2019

How to Bring Your Social Media Engagement Back From The Dead written by John Jantsch read more at Duct Tape Marketing. A social media page that lacks content and lies dormant might as well not exist at all. But if you’ve let your social pages lapse into a state of disrepair, it’s not too late for them! It is totally possible to revitalize and refresh your social media presence and bring your engagement back from the dead.

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Branding Customer Product Marketing 78

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

MAY 16, 2019

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […].

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Transform Marketers Marketing Customer 103

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653

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SEO Product Branding 69

Base.ai

MAY 16, 2019

“Why should my customer success team think about marketing?” is a question I often hear from customer success leaders in various domains and industries. My short answer is that customer success must evolve with the customer experience, and the customer experiences are more digital and personalized than ever before. Marketing departments wrote the book on digital and personalized engagement, so “thinking marketing” in customer success is an easy win for higher engagement.

Customer 52

Customer Health Customer Journey Succession Management 52

Duct Tape Marketing

MAY 15, 2019

Transcript of Getting Salespeople and Prospects on the Same Side written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hey, this episode of the Duct Tape Marketing podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing podcast using Rev.com. And I’m going to give you a special offer in just a bit.

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Law Non-Profit Education Digital Marketing 78

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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