Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”. The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?

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Adobe Experience Cloud Blog

FEBRUARY 23, 2018

The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018. Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the E.U. Privacy Directive (95/46/EC), which had considerable variation among them.

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Law Thought Leadership Place Management 134

Content Marketing Institute

FEBRUARY 21, 2018

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.

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Marketing Insider Group

FEBRUARY 19, 2018

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].

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Marketing Strategy Content Marketing Marketers Marketing 111

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

FEBRUARY 19, 2018

Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

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Adobe Experience Cloud Blog

FEBRUARY 22, 2018

It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry. At the age of 15, I plunged head first into the hospitality scene as a busboy.

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Marketing Insider Group

FEBRUARY 23, 2018

Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn. Online affiliate marketing programs are a rich source of online income, […]. The post Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners appeared first on Marketing Insider Group.

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Duct Tape Marketing

FEBRUARY 20, 2018

How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing. Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content , that doesn’t always mean your mind is right there with you.

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Adobe Experience Cloud Blog

FEBRUARY 21, 2018

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core values and target customers. In this blog, I’ll explain branding exercises employed by top branding firms that can be done by anyone at any stage of their business.

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Content Marketing Institute

FEBRUARY 19, 2018

Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?”. “No,” I replied. “I just like to keep tabs on what’s happening in the marketplace.”.

Branding 111

Branding Promotion Education Content Marketing 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

FEBRUARY 19, 2018

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group.

Branding 101

Branding Traditional Marketing Place Marketing 101

Rock Content

FEBRUARY 20, 2018

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining buzz during an incredibly short period of time, what do we do for the rest of the year?

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Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, but it’s sometimes a little boring to be talking metrics, am I right?

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Thought Leadership Marketers Marketing User-Generated 133

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. It’s got a bit of a buzz these days doesn’t it? It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous?

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

FEBRUARY 20, 2018

Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […].

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Marketers Marketing Digital Marketing Marketing Strategy 97

Traackr

FEBRUARY 20, 2018

Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.

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Adobe Experience Cloud Blog

FEBRUARY 20, 2018

Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes to choosing a technology partner, what matters and what doesn’t?

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Thought Leadership Customer Place Branding 132

Lusha

FEBRUARY 23, 2018

My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform. However, it is now the go-to business networking venue and is an extremely effective lead generation tool.

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Transform Price User-Generated CRM 68

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

FEBRUARY 20, 2018

Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can. It’s becoming harder and harder to build trust, as everyone just expects […]. The post How to Build Customer Trust in a World of Scandals appeared first on Marketing Insider Group.

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Customer Marketing Marketers Content Marketing 91

Duct Tape Marketing

FEBRUARY 17, 2018

Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 63

Rock Content

FEBRUARY 22, 2018

We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices. Following that, if you’ve managed to stay tuned in, the presentation concludes with a Q&A period and then wraps up, at which point attendees have

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eBook Market Trends Content Marketing Promotion 55

Lusha

FEBRUARY 23, 2018

My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform. However, it is now the go-to business networking venue and is an extremely effective lead generation tool.

Transform 68

Transform Price User-Generated CRM 68

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

FEBRUARY 22, 2018

Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus on personalizing the attendee experience and engagement make […].

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New Technology Event Marketing Marketers Marketing 89

Duct Tape Marketing

FEBRUARY 22, 2018

How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scot Hunsaker. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent , Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners.

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Management Marketing Marketers 61

Content Marketing Institute

FEBRUARY 22, 2018

You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.”. You make it happen. Riiiiight. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story of how they did it in his Content Marketing World talk, Deconstructing Quartz (QZ.com): How One of the Most Popular Mobile Destinations Grows Audience, Extends Reach in Digital, and Creates a Superior Content Experie

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Lusha

FEBRUARY 21, 2018

My name is Lusha – I help sales professionals save time and meet their goals faster. Today I’d like to cover the lead generation process and all that it entails – from lead generation to lead nurturing, reporting and analytics. The lead generation process is essential to growth; without generating leads consistently – and most importantly, generating quality leads – there is little room for scalability.

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Whitepaper eBook CRM Education 40

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

FEBRUARY 21, 2018

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group.

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Customer Marketing Marketers Marketing Strategy 85

Duct Tape Marketing

FEBRUARY 22, 2018

Transcript of How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot?

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Succession Planning Millennials Place Management 59

Marketing Insider Group

FEBRUARY 23, 2018

For the 163rd episode of The Marketing Book Podcast, I interviewed Allen Adamson, co-author with Joel Steckel of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can […]. The post Weekend Reading: “Shift Ahead” By Allen Adamson appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 76

Lusha

FEBRUARY 21, 2018

My name is Lusha – I help sales professionals save time and meet their goals faster. Today I’d like to cover the lead generation process and all that it entails – from lead generation to lead nurturing, reporting and analytics. The lead generation process is essential to growth; without generating leads consistently – and most importantly, generating quality leads – there is little room for scalability.

Whitepaper 40

Whitepaper eBook CRM Education 40

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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