Adobe Experience Cloud Blog
JANUARY 22, 2020
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. For businesses with limited budgets, this is a daunting reality. Which medium do you choose?
Hootsuite
JANUARY 22, 2020
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful.
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Neil Patel
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
Hubspot Marketing
JANUARY 21, 2020
Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. But who else do Vans appeal to? Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Adobe Experience Cloud Blog
JANUARY 22, 2020
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service.
Hootsuite
JANUARY 20, 2020
If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 billion users every day. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Why use Facebook analytics (a.k.a.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 23, 2020
From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That's why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click "purchase" when they otherwise might've hesitated. Additionally, celebrity endorsements can be highly profitable.
Marketing Insider Group
JANUARY 21, 2020
I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.
Hootsuite
JANUARY 20, 2020
Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest website. 2 billion people use it on a monthly basis. 73% of adults in the U.S. are watching videos there. (We could go on, but you can read all the latest YouTube stats on your own time.). We’ve compiled this guide to point out all the easy wins that will amplify your brand’s message on YouTube, but we’re also going to detail some of the more advanced techniques the pros use.
Content Marketing Institute
JANUARY 20, 2020
B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading → The post Brand Empathy: The One Critical Quality B2B Content Lacks [Video] appeared first on Content Marketing Institute.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
JANUARY 20, 2020
Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you're successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the most dreaded mental conditions: burnout.
Marketing Insider Group
JANUARY 21, 2020
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. With these tips and insights, you’ll be on your way to a budget that makes sense for your needs and can help you reach your goals.
Search Engine Journal
JANUARY 24, 2020
Here are seven things forward-thinking B2B companies should embrace this year. The post 7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 22, 2020
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Bannerflow
JANUARY 20, 2020
During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. Sophisticated and technologically complex – all were created via the Bannerflow creative management platform (CMP).
Marketing Insider Group
JANUARY 23, 2020
With each passing year, trends fade and new ones submerge into the world. This especially holds true within the digital landscape as well. Not only is it a new year, but we have entered a whole new decade. Since then, we have witnessed a lot of hit and miss trends in the digital era. For the 6th consecutive year, Coastal Creative, a San Diego based printing company, has made promising predictions for design trends and they haven’t disappointed yet.
Duct Tape Marketing
JANUARY 22, 2020
The Biggest Social Media Trends to Watch in 2020 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Stelzner. Podcast Transcript. Today’s guest on the podcast is social media marketing expert Mike Stelzner. He is the CEO and founder of Social Media Examiner and the producer of one of the largest social media marketing conferences, Social Media Marketing World.
Content Marketing Institute
JANUARY 21, 2020
Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading → The post Get Your Content Workflow on the Right Track [Tools] appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Litmus
JANUARY 23, 2020
What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year. We’ve all been there, too. You don’t know if you’re on a website that requires a special character or if the company doesn’t allow them in their passwords.
Marketing Insider Group
JANUARY 20, 2020
Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries. Google research shows that content is critical in the patient journey to researching and choosing a health facility.
Duct Tape Marketing
JANUARY 23, 2020
Building Stronger Connections with Colleagues and Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Katzman. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Dr. Melanie Katzman, founder of Katzman Consulting and the author of Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work.
Content Marketing Institute
JANUARY 24, 2020
Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. Continue reading → The post Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap] appeared first on Content Marketing Institute.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Litmus
JANUARY 24, 2020
In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.
Moz
JANUARY 20, 2020
Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites.
Duct Tape Marketing
JANUARY 21, 2020
Business Lessons Learned on the Baseball Field written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joel Goldberg. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with keynote speaker, leadership expert, and long-time Kansas City broadcaster Joel Goldberg. Goldberg has been a professional broadcaster for 25 years, and has been on the broadcast team with the Kansas City Royals since 2008.
Search Engine Journal
JANUARY 20, 2020
Here's how you can achieve more organic traffic and improved keyword rankings through exceptional content and true collaboration. The post Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33 appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sprout Social
JANUARY 21, 2020
Each year, we have the honor of recognizing our top agency partners by awarding Sprout Partner Value Awards in five different categories. . While this is the third year we’ve presented this award to our agency partners, the history of the Value Award comes from a long held tradition here at Sprout to recognize those that have gone above and beyond, and demonstrated a dedication to innovating and providing superior services to our customers and company. .
Moz
JANUARY 23, 2020
Posted by Matthew_Edgar When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.
Duct Tape Marketing
JANUARY 21, 2020
The Beginner’s Guide to Retargeting written by John Jantsch read more at Duct Tape Marketing. You put a lot of effort into driving consumers to your website. Your site is where the magic happens—people get to learn more about your business and purchase your goods or services. But what happens when someone goes to your website but doesn’t become a customer?
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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