Dreamgrow
JANUARY 26, 2022
Hey new dropshipper! Welcome to my Oberlo review. In this full review, I’ll detail everything. Read more The post Oberlo Review 2022 (Why I’ll Never Use It Again) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hootsuite
JANUARY 24, 2022
Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… it’s essential. Luckily, there’s a whole spectrum of Twitter tools out there (many of them free!
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Content Marketing Institute
JANUARY 24, 2022
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.
Sachs Marketing Group
JANUARY 25, 2022
Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of online marketing is often that content is king, we have to remember that a king cannot rule without his advisors, chief among them being data.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
JANUARY 23, 2022
On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.
Marketing Insider Group
JANUARY 24, 2022
Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 28, 2022
According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.
Search Engine Land
JANUARY 25, 2022
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Please visit Search Engine Land for the full article.
Dreamgrow
JANUARY 23, 2022
The other day, my daughter was trying to tell me about something funny that happened. Read more The post In-Depth WebinarJam Review (2022 Edition) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Search Engine Journal
JANUARY 23, 2022
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 28, 2022
Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And there’s no telling how soon it will burst. The revenue bubble happens when go-to-market teams, and the technologies they use, organize as one central group with one goal: Sales.
David Meerman Scott
JANUARY 25, 2022
At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?
Dreamgrow
JANUARY 23, 2022
Hey, welcome to my complete Spocket review for 2022. I built my first online store. Read more The post Spocket Review 2022 – 5 Reasons I Switched from Oberlo appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Search Engine Journal
JANUARY 24, 2022
Should you publish niche or general content? Here's how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content: The Most Successful Marketing Model [Podcast] appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.
Content Marketing Institute
JANUARY 28, 2022
A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing?
Marketing Insider Group
JANUARY 25, 2022
Launching a new website is exciting, but it can also be stressful. Even seemingly small issues that occur during a launch can have big impacts. Forms that don’t work can result in lost leads. Slow loading times can create user frustration. Online consumers aren’t forgiving, either — 88% of them won’t return after a bad experience with your site. Plus, with so many moving parts involved with launching a new site, it’s easy for important steps to be overlooked.
Chief Martec
JANUARY 25, 2022
Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I’m delighted to see this momentum build. And I feel like it’s still in the early stages of what it will become.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
JANUARY 24, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and this is getting absurd. The Banning Surveillance Advertising bill introduced to the House of Representatives this week is worth reading.
Content Marketing Institute
JANUARY 27, 2022
You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more.
Search Engine Journal
JANUARY 28, 2022
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. . The post 10 Advanced SEO Skills To Level Up Your Career appeared first on Search Engine Journal.
Search Engine Land
JANUARY 23, 2022
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
JANUARY 24, 2022
AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will accept all cookies when prompted, but 27% say they will do so only on the website of a trusted brand. 54% believe they fully understand what accepting cookies means.
Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. With a few months behind us, how did it really affect email marketing? April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).
Search Engine Journal
JANUARY 24, 2022
Whether you're just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here's why. The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.
Hootsuite
JANUARY 27, 2022
Well, it finally happened: Instagram released link stickers to everyone. It’s been a long time coming. Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. From directing users to “ link in bio ” to complicated IGTV hacks , figuring out how to incorporate URLs into Instagram content has been an exercise in creativity.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
JANUARY 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today we take a closer look at the CTV landscape. CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes.
Litmus
JANUARY 25, 2022
Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked
Search Engine Journal
JANUARY 25, 2022
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company's priorities for the year. The post YouTube CEO Defends Removal Of Dislike Counts appeared first on Search Engine Journal.
Sprout Social
JANUARY 24, 2022
The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. It took me three hours to create a 7-min long video on Canva! Social media management and digital marketing is not a one-person job!
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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