Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control.

SEO 103

SEO Real Estate PR Influencer Marketing 103

Businesses Grow

SEPTEMBER 16, 2024

At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. I believe I got it right, and the revolution could be coming sooner than I expected. Let’s take a look at what’s going on, and the implications for marketing and our AI future.

Marketing 105

Marketing Marketers Health Advertising 105

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.

Management 63

Management Key Performance Indicator Copywriting Marketing 63

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.

Transform 87

Transform Entertainment SEO Branding 87

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Duct Tape Marketing

SEPTEMBER 14, 2024

How ‘Company Culture’ Became Overused written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Brian Gottlieb In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb , founder of Tundraland Home Improvements and author of ‘Beyond the Hammer.’ He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales.

Transform 68

Transform Customer Place Promotion 68

Chief Martec

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!

Price 78

Price Education Product Customer 78

Buffer Marketing

SEPTEMBER 16, 2024

Ever since Meta officially launched Threads, there has been a lot of speculation about which approach to content gets the best results. So, instead of just speculating, I decided to put some extra time and effort into posting to Threads consistently for a month. Now, what does it say about me (or Threads) that my top-performing posts from the last 30 days were: A “What’s in my bag?

User-Generated 99

User-Generated Analytics Energy Place 99

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 90

Influencer Marketing Key Performance Indicator Transform Marketing 90

Aspiration Marketing

SEPTEMBER 19, 2024

Consumers today want natural, authentic experiences, and influencers are leading the charge. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want? Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers. Now, how does this content work, and how can you make it work for you?

Influencer Marketing 164

Influencer Marketing Marketing Marketers Branding 164

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.

Customer Acquisition 115

Customer Acquisition Fashion Marketing Marketers 115

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience p

Advertising 115

Advertising Advertisers Management Branding 115

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater.

Customer 107

Customer Customer Journey Global Marketing Energy 107

Aspiration Marketing

SEPTEMBER 17, 2024

August marks the traditional start of the annual planning cycle. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come. Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. To help you get started, this blog will walk you through the key components and provide a practical timeline for creating a winning plan.

Marketing Plan 204

Marketing Plan Marketing Marketers Marketing Strategy 204

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m

Product Marketing 109

Product Marketing Product Finance Marketing 109

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success

SEO 102

SEO Key Performance Indicator eCommerce Price 102

Customers.ai

SEPTEMBER 20, 2024

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.

Outbound Marketing 98

Outbound Marketing CRM Customer Journey Price 98

Zumvu

SEPTEMBER 19, 2024

In an economy driven by efficiency and lean operation, businesses are constantly searching for methods to refine their inventory management practices. The implementation of a Kanban inventory system can be transformative, providing numerous benefits including improved workflow, enhanced visibility, and increased flexibility.

Transform 98

Transform Management 98

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Transform 113

Transform Customer loyalty Customer Journey Marketing 113

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Search Engine Land

SEPTEMBER 18, 2024

Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked. This shift is happening behind the scenes, making it increasingly difficult to understand why your content isn’t performing as well as it should.

Transform 103

Transform SEO User-Generated Education 103

Customers.ai

SEPTEMBER 18, 2024

As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and ROAS might be a little more unpredictable. That means it’s time to prep your BFCM strategy and get your Meta Ads game in top shape. Our latest Meta Ads Holiday eBook is packed with actionable, fast-launch optimizations and strategies to make sure you’re ready to compete.

Shoppers 104

Shoppers Outbound Marketing Customer Journey Millennials 104

Content Marketing Institute

SEPTEMBER 20, 2024

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

Marketing 92

Marketing Marketers 92

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.

Price 113

Price Advertising Advertisers Law 113

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Email Marketing

Search Engine Land

SEPTEMBER 19, 2024

404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your website. Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. In this article: Understanding HTTP status codes.

SEO 99

SEO User-Generated Management Health 99

Hubspot Marketing

SEPTEMBER 17, 2024

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we've been alive? New Balance Marketing Associate Calvin Goncalves says thoughtful partnerships and innovative strategies play a huge role.

Fashion 101

Fashion Branding Product Promotion 101

Social Media Examiner

SEPTEMBER 19, 2024

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we’ll explore the best LinkedIn company page strategies. New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand […] The post LinkedIn Company Page Strategies for 2025 and Beyond appeared first on Social Media Examiner.

Branding 92

Branding Social Media Marketing Marketers Marketing 92

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Content Marketing 89

Content Marketing Marketers Marketing 89

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Search Engine Land

SEPTEMBER 19, 2024

Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt the amount of organic traffic you receive.

eCommerce 95

eCommerce Health Education SEO 95

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 94

Customer loyalty CMO User-Generated CRM 94

Social Media Examiner

SEPTEMBER 17, 2024

Want to take your AI image creation to the next level? Wondering how to leverage Midjourney for your visual content needs? In this article, we explore creating advanced AI images using Midjourney. Why Choose Midjourney? Midjourney has emerged as a powerful tool for creators and marketers, offering several advantages over competitors like DALL-E 3, such […] The post Getting Started With Midjourney: Creating Advanced AI Images appeared first on Social Media Examiner.

Marketers 97

Marketers Marketing 97

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

Social Media Marketing 90

Social Media Marketing User-Generated Branding Promotion 90

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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