Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Not to mention, both generations are highly connected to technology and the internet.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

DECEMBER 10, 2019

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 145

SEO Copywriting Price Product 145

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

Branding 140

Branding Content Marketing Marketing Marketers 140

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. read on to find out how attribution marketing can help your business.

Marketing Mix 144

Marketing Mix Shoppers Marketing Marketers 144

Hootsuite

DECEMBER 10, 2019

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect with friends and influencers. But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that.

Millennials 145

Millennials Fashion Promotion SEO 145

Adobe Experience Cloud Blog

DECEMBER 11, 2019

The golden rule for business success is to put the customer first – a lesson learned across many industries over the past few decades. Today, putting your customers first is a mere necessity rather than a competitive strategy, and customer experience management (CXM) is the largest and most rapidly-growing enterprise software category. CX leaders grew 6x faster than CX laggards in the past years.

Customer 114

Customer CRM Thought Leadership Customer Journey 114

Content Marketing Institute

DECEMBER 10, 2019

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading → The post Back to the Future? 90 Content Marketing Predictions for 2020 appeared first on Content Marketing Institute.

Content Marketing 110

Content Marketing Marketing Marketers 110

Hootsuite

DECEMBER 10, 2019

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents. Why you need a Google My Business account. How to create a Google My Business account. How to verify your business on Google. 3 ways to optimize your Google My Business profile.

Customer 145

Customer Retail Management Product 145

Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach can be.

Customer loyalty 111

Customer loyalty Communications User-Generated Place 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Thought Leadership 20

Thought Leadership Education Promotion Branding 20

Content Marketing Institute

DECEMBER 9, 2019

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading → The post What 8 of the Most Popular TED Talks Can Teach You About Content Marketing appeared first on Content Marketing Institute.

Content Marketing 110

Content Marketing Entertainment Marketing Marketers 110

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. We’re seeing the results from influencer campaigns, and in fact, a Forrester study found that 65% of brand marketers plan to increase the amount they spend on influencer marketing this next year.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo.

Communications 110

Communications Marketing Marketers Energy 110

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Journal

DECEMBER 12, 2019

Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal.

Content Marketing 94

Content Marketing SEO Marketing Marketers 94

Content Marketing Institute

DECEMBER 11, 2019

In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading → The post 2020 B2C Content Marketing: An Excellent Adventure [New Research] appeared first on Content Marketing Institute.

B2C 18

B2C Content Marketing Marketing Marketers 18

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Raise a hand if you’ve ever experienced the ripple effects of change in your life. You know, you change one thing over here and other things change over there, even if the change wasn’t intended? Yes, same here. In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed.

Energy 90

Energy Transform Thought Leadership Marketing 90

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends.

CMO 105

CMO Customer Communications Analytics 105

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Journal

DECEMBER 9, 2019

Optimizing solely for technical and on-site factors won't guarantee SEO success. Here's why content and links still reign supreme. The post Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski appeared first on Search Engine Journal.

SEO 92

SEO Content Marketing Marketing Marketers 92

Content Marketing Institute

DECEMBER 13, 2019

This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading → The post That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 78

Content Marketing Marketing Marketers 78

Duct Tape Marketing

DECEMBER 10, 2019

Paving the Path to a Purposeful Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Deanna Singh. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Deanna Singh, speaker, author, and founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and through Flying Elephant, she does just that.

SEO 78

SEO Branding Marketing Marketers 78

Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success.

Transform 90

Transform Analytics Place Marketing Strategy 90

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

DECEMBER 13, 2019

We’re excited to share an important milestone for Sprout Social: Today we became a public company! We started Sprout in 2010 to help our customers manage the transformation as more than 3.4 billion consumers and tens of millions of brands made social media a critical part of our lives. To do that, we’ve focused on building an exceptional platform and delivering world-class experiences for our customers.

Transform 77

Transform Management Customer Branding 77

Search Engine Journal

DECEMBER 13, 2019

Here's how you can start spreading the content marketing mojo out of marketing and across the company. The post How to Make Content Marketing Part of Your Company’s DNA via @Carolyn_Lyden appeared first on Search Engine Journal.

Content Marketing 74

Content Marketing Marketing Marketers 74

Duct Tape Marketing

DECEMBER 11, 2019

How to Integrate Chat Into Your Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Yan. Podcast Transcript. Today’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat. ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms.

Marketing 75

Marketing Marketers Management Product 75

Litmus

DECEMBER 12, 2019

A marketer’s email service provider (ESP) is the cornerstone of their email program. It’s their most critical tool and a major budget item—so it’s really important to find the right fit. But there are hundreds of email sending tools to choose from, so how do you know what’s best for your company? Is there a perfect fit for your large, decentralized organization?

Branding 73

Branding eBook Marketing Marketers 73

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Sprout Social

DECEMBER 11, 2019

I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2020. This is the third year we’ve received this recognition, and we’re honored to be included in this notable roundup once again. Every year, Glassdoor releases a list of companies who are deemed Best Places to Work by their employees. The winners are based entirely on employee feedback that is shared anonymously on the Glassdoor platform.

Place 75

Place Communications Promotion Management 75

Search Engine Journal

DECEMBER 9, 2019

Here are some examples of content from brands that will hopefully inspire you to create better content. The post 6 Brands That Will Inspire You to Create Better Content via @theshelleywalsh appeared first on Search Engine Journal.

Branding 72

Branding Content Marketing Marketing Marketers 72

Bannerflow

DECEMBER 10, 2019

Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is on. Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. And the truth is: contextual advertising never went away.

Advertising 72

Advertising Advertisers Place Branding 72

Duct Tape Marketing

DECEMBER 10, 2019

How Did the Customer Journey Evolve in 2019? written by John Jantsch read more at Duct Tape Marketing. The customer journey is at the heart of all marketing efforts. I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. While the marketing maturity model helps you to establish and grow your own marketing assets, the marketing hourglass teaches you how to interact with customer

Customer Journey 72

Customer Journey Customer Shoppers Shipping 72

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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