Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Neil Patel

MAY 26, 2020

Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.

SEO 145

SEO Advertisers Advertising 145

Content Marketing Institute

MAY 25, 2020

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading → The post Stop With the Overused and Incorrect Words in Your Writing appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hootsuite

MAY 27, 2020

These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. 1. Social media strategy template. Whether you’re starting from scratch or looking to improve your current social marketing strategy , you need this essential resource.

Analytics 145

Analytics Influencer Marketing Management Marketing Strategy 145

Marketing Insider Group

MAY 27, 2020

Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update! Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with.

Entertainment 145

Entertainment Content Marketing Customer Journey Customer 145

Content Marketing Institute

MAY 26, 2020

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading → The post A Quick Audit to See If Your Content Passes a COVID-19 Exam appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Branding Marketing Marketers 143

Hootsuite

MAY 27, 2020

There are a lot of things humans are better at than robots: Threading a needle. Roller skating. Kissing ( for now ). But in certain instances, technology has us beat. Take Facebook automation tools and software, for example. Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could.

User-Generated 145

User-Generated Fashion Management Branding 145

Marketing Insider Group

MAY 25, 2020

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects.

Branding 145

Branding Thought Leadership B2C Communications 145

Search Engine Journal

MAY 29, 2020

The COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Here's why you should keep creating content now and beyond. The post 6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst appeared first on Search Engine Journal.

Marketing 135

Marketing Marketers Content Marketing 135

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

MAY 28, 2020

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Marketers 143

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free.

Management 143

Management Thought Leadership Education Branding 143

Marketing Insider Group

MAY 26, 2020

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. In fact, video marketing has helped marketers to increase traffic, generate leads and reduce the number of support calls. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more.

Marketers 135

Marketers Marketing Promotion SEO 135

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

MAY 27, 2020

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute.

Marketing Mix 131

Marketing Mix Content Marketing Marketing Marketers 131

Diggity Marketing

MAY 25, 2020

In reply to Priyansh Mathur. I don’t recommend posting the same exact blog posts on different platforms. The Panda update put an end to that strategy years ago.

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Marketing Insider Group

MAY 27, 2020

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time. The evolution of empathy can be traced back to long before homo sapiens walked the Earth.

Food 138

Food Customer Management Marketing 138

Sprout Social

MAY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Brands are in a tough spot right now.

Promotion 117

Promotion Communications Advertisers Advertising 117

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Rock Content

MAY 25, 2020

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user. Discovering how to create an interactive map , for example, can become a competitive advantage.

User-Generated 115

User-Generated eBook Education Digital Marketing 115

Content Marketing Institute

MAY 29, 2020

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading → The post Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 102

Content Marketing Marketing Marketers 102

Marketing Insider Group

MAY 25, 2020

Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S. Much has changed since the first list, and it’s important to look at the companies growing and shrinking, which is covered in an article by Tyler Durden in Zero Hedge.

Logistics 124

Logistics Energy Branding Customer 124

Duct Tape Marketing

MAY 26, 2020

The Small Business Guide to Podcasting written by John Jantsch read more at Duct Tape Marketing. The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them.

Entertainment 101

Entertainment Promotion SEO Education 101

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Diggity Marketing

MAY 25, 2020

In reply to Cheefoo. You want to include links to these supporting pages somewhere. In the example above, I have a money page targeting top protein supplements. The supporting articles can be posts I’ve written and included in blog section of my site, all pointing back to that money page.

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Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate challenges.

Management 99

Management User-Generated Analytics Customer loyalty 99

Rock Content

MAY 28, 2020

One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona. So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? With the right strategy, doing a webinar can become an efficient sales tool.

User-Generated 96

User-Generated Digital Marketing Promotion Marketing Plan 96

Duct Tape Marketing

MAY 23, 2020

Weekend Favs May 23 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

eCommerce 101

eCommerce Analytics Management Product 101

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Diggity Marketing

MAY 25, 2020

In reply to Jackie. The reason for an article like “top 5 restaurants in Fresno” is to establish topical relevance for the local area of Fresno. On the flip side, you can also write an article on “best roof tiles” to increase topical relevance around Roofing. A third option is to write a supporting article that has topical relevance for Roofing AND Fresno.

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100

Litmus

MAY 29, 2020

It’s probably not surprising for us at Litmus to be talking about how important email is, but what we’re talking about here isn’t about marketing the way it’s always been done. Normally, email improvements and insights are used for email’s sake. There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem.

Marketing Mix 93

Marketing Mix eBook Email Marketing Marketers 93

Marketing Insider Group

MAY 26, 2020

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”.

Marketers 91

Marketers Marketing Communications User-Generated 91

Duct Tape Marketing

MAY 28, 2020

How to Get the Best Out of Your Virtual Meetings written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Fraidenburg. In this episode of the Duct Tape Marketing Podcast , I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts.

eCommerce 100

eCommerce Branding Marketing Marketers 100

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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