Neil Patel
FEBRUARY 5, 2021
Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.
Content Marketing Institute
FEBRUARY 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.
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Marketing Insider Group
FEBRUARY 4, 2021
Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience.
Litmus
FEBRUARY 5, 2021
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
FEBRUARY 3, 2021
Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple.
Content Marketing Institute
FEBRUARY 1, 2021
Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 4, 2021
Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs.
Neil Patel
FEBRUARY 5, 2021
If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?
Content Marketing Institute
FEBRUARY 3, 2021
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.
Rock Content
FEBRUARY 5, 2021
Unless you’ve been living under a rock for the past 40 years, you’ll know how content, and digital content , in particular, is getting better and better. Videos are becoming more eye-catching. Infographics can sum up information better. And memes are going more viral. The power behind digital content is nothing to argue about. According to Statista , almost 4.66 billion people were active internet users as of October 2020.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
FEBRUARY 1, 2021
In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.
Neil Patel
FEBRUARY 1, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.
Content Marketing Institute
FEBRUARY 4, 2021
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading → The post Will Wikipedia Think Your Page Is Notable? appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 3, 2021
The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Diggity Marketing
JANUARY 31, 2021
In reply to Oladimeji. Rick Lomas ( [link] ) is my go-to guy for removing toxic links.
Neil Patel
JANUARY 31, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.
Sprout Social
FEBRUARY 1, 2021
Throughout the course of history, logos have been used to visually communicate the identity of a group or business. From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization.
Rock Content
FEBRUARY 5, 2021
A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. After all, there’s nothing better than learning what the terms most related to your brand are , right?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Litmus
FEBRUARY 3, 2021
I remember looking at the first email I was told to edit the code for and going, “What? Why do they have all these tables!?” And then “fixing” it so it worked on my Apple Mail. Somehow, that email got me a job on a marketing team building emails and landing pages. This may sound familiar; it seems like most people stumble into email marketing. One of the things you don’t realize you’re also stumbling into is creating a lot of emails in a short amount of time.
Neil Patel
FEBRUARY 1, 2021
Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform.
Marketing Insider Group
FEBRUARY 2, 2021
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school.
Traackr
FEBRUARY 3, 2021
What's different about Black History Month this year? Accountability.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Duct Tape Marketing
FEBRUARY 4, 2021
Restoring Common Sense in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Martin Lindstrom. In this episode of the Duct Tape Marketing Podcast , I interview Martin Lindstrom. He’s the founder and chairman of Lindstrom company. The world’s leading brand and culture transformation group operating across five continents and more than 30 countries.
Neil Patel
FEBRUARY 2, 2021
It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. For starters, consider the overwhelming push toward personalization.
Bannerflow
FEBRUARY 4, 2021
Over the past year, the term digital transformation has been a huge focus for many businesses. This is no surprise considering the impact of COVID-19. Companies across a variety of industries have had to stand up to varying challenges the pandemic brought about with short-term fixes. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too.
Content Marketing Institute
FEBRUARY 2, 2021
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
FEBRUARY 3, 2021
The Introvert’s Systematic Guide to Networking written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matthew Pollard. In this episode of the Duct Tape Marketing Podcast , I interview Matthew Pollard. He’s a consultant speaker blogger and serial entrepreneur. He’s currently the founder and CEO of Rapid Growth LLC.
Neil Patel
FEBRUARY 3, 2021
Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic?
Rock Content
FEBRUARY 5, 2021
The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. A powerful way to connect to consumers is through storytelling. Shape your brand by using storytelling to engage your audience, define your brand, and create that deep emotional connection with consumers.
Moz
JANUARY 31, 2021
Posted by Tom.Capper. Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above.
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