Neil Patel
FEBRUARY 5, 2021
Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.
Marketing Insider Group
FEBRUARY 4, 2021
Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience.
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Content Marketing Institute
FEBRUARY 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 2, 2021
What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Or even a brand that goes beyond participating in culture, but actively defines and shapes the cultural conversation. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Neil Patel
FEBRUARY 5, 2021
Here’s a question for you: How well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. The answer? Psychometric profiling. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 1, 2021
Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 4, 2021
Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs.
Neil Patel
FEBRUARY 5, 2021
If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?
Litmus
FEBRUARY 5, 2021
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
FEBRUARY 3, 2021
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 1, 2021
In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.
Neil Patel
FEBRUARY 5, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I don’t want to think about how my WordPress works, I just want it to work. Before companies get managed WordPress hosting, they are on the hook for making sure their sites are up and running. This involves a ton of seemingly trivial technical tasks that add up.
Rock Content
FEBRUARY 5, 2021
Unless you’ve been living under a rock for the past 40 years, you’ll know how content, and digital content , in particular, is getting better and better. Videos are becoming more eye-catching. Infographics can sum up information better. And memes are going more viral. The power behind digital content is nothing to argue about. According to Statista , almost 4.66 billion people were active internet users as of October 2020.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
FEBRUARY 4, 2021
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading → The post Will Wikipedia Think Your Page Is Notable? appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 1, 2021
Throughout the course of history, logos have been used to visually communicate the identity of a group or business. From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization.
Neil Patel
FEBRUARY 4, 2021
We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend to have fewer expenses, e-commerce overhead can quickly add up.
Marketing Insider Group
FEBRUARY 3, 2021
The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Diggity Marketing
JANUARY 31, 2021
In reply to Oladimeji. Rick Lomas ( [link] ) is my go-to guy for removing toxic links.
Rock Content
FEBRUARY 5, 2021
A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. After all, there’s nothing better than learning what the terms most related to your brand are , right?
Neil Patel
FEBRUARY 4, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix , or is it the other way around? Decisions, decisions! As an ecommerce seller, you’ll find yourself making a lot of choices.
Litmus
FEBRUARY 3, 2021
I remember looking at the first email I was told to edit the code for and going, “What? Why do they have all these tables!?” And then “fixing” it so it worked on my Apple Mail. Somehow, that email got me a job on a marketing team building emails and landing pages. This may sound familiar; it seems like most people stumble into email marketing. One of the things you don’t realize you’re also stumbling into is creating a lot of emails in a short amount of time.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
FEBRUARY 2, 2021
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school.
Traackr
FEBRUARY 3, 2021
What's different about Black History Month this year? Accountability.
Neil Patel
FEBRUARY 3, 2021
Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic?
Duct Tape Marketing
FEBRUARY 4, 2021
Restoring Common Sense in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Martin Lindstrom. In this episode of the Duct Tape Marketing Podcast , I interview Martin Lindstrom. He’s the founder and chairman of Lindstrom company. The world’s leading brand and culture transformation group operating across five continents and more than 30 countries.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Bannerflow
FEBRUARY 4, 2021
Over the past year, the term digital transformation has been a huge focus for many businesses. This is no surprise considering the impact of COVID-19. Companies across a variety of industries have had to stand up to varying challenges the pandemic brought about with short-term fixes. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too.
Content Marketing Institute
FEBRUARY 2, 2021
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 3, 2021
Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple.
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