Neil Patel
FEBRUARY 5, 2021
Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.
Marketing Insider Group
FEBRUARY 4, 2021
Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience.
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Content Marketing Institute
FEBRUARY 1, 2021
Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.
Litmus
FEBRUARY 5, 2021
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Neil Patel
FEBRUARY 3, 2021
Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple.
Marketing Insider Group
FEBRUARY 1, 2021
Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Source: Pew Research. The digital era has led to changes in the way brands market their products and services.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 1, 2021
In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.
Neil Patel
FEBRUARY 5, 2021
If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?
Rock Content
FEBRUARY 5, 2021
Unless you’ve been living under a rock for the past 40 years, you’ll know how content, and digital content , in particular, is getting better and better. Videos are becoming more eye-catching. Infographics can sum up information better. And memes are going more viral. The power behind digital content is nothing to argue about. According to Statista , almost 4.66 billion people were active internet users as of October 2020.
Content Marketing Institute
FEBRUARY 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
FEBRUARY 3, 2021
The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.
Neil Patel
FEBRUARY 1, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.
Sprout Social
FEBRUARY 4, 2021
Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs.
Content Marketing Institute
FEBRUARY 4, 2021
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading → The post Will Wikipedia Think Your Page Is Notable? appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Diggity Marketing
JANUARY 31, 2021
In reply to Oladimeji. Rick Lomas ( [link] ) is my go-to guy for removing toxic links.
Neil Patel
JANUARY 31, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.
Rock Content
FEBRUARY 5, 2021
A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. After all, there’s nothing better than learning what the terms most related to your brand are , right?
Litmus
FEBRUARY 3, 2021
I remember looking at the first email I was told to edit the code for and going, “What? Why do they have all these tables!?” And then “fixing” it so it worked on my Apple Mail. Somehow, that email got me a job on a marketing team building emails and landing pages. This may sound familiar; it seems like most people stumble into email marketing. One of the things you don’t realize you’re also stumbling into is creating a lot of emails in a short amount of time.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
FEBRUARY 2, 2021
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school.
Neil Patel
FEBRUARY 1, 2021
Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform.
Traackr
FEBRUARY 3, 2021
What's different about Black History Month this year? Accountability.
Sprout Social
FEBRUARY 1, 2021
Throughout the course of history, logos have been used to visually communicate the identity of a group or business. From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Duct Tape Marketing
FEBRUARY 4, 2021
Restoring Common Sense in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Martin Lindstrom. In this episode of the Duct Tape Marketing Podcast , I interview Martin Lindstrom. He’s the founder and chairman of Lindstrom company. The world’s leading brand and culture transformation group operating across five continents and more than 30 countries.
Neil Patel
FEBRUARY 2, 2021
It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. For starters, consider the overwhelming push toward personalization.
Bannerflow
FEBRUARY 4, 2021
Over the past year, the term digital transformation has been a huge focus for many businesses. This is no surprise considering the impact of COVID-19. Companies across a variety of industries have had to stand up to varying challenges the pandemic brought about with short-term fixes. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too.
Rock Content
FEBRUARY 5, 2021
The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. A powerful way to connect to consumers is through storytelling. Shape your brand by using storytelling to engage your audience, define your brand, and create that deep emotional connection with consumers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
FEBRUARY 3, 2021
The Introvert’s Systematic Guide to Networking written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matthew Pollard. In this episode of the Duct Tape Marketing Podcast , I interview Matthew Pollard. He’s a consultant speaker blogger and serial entrepreneur. He’s currently the founder and CEO of Rapid Growth LLC.
Neil Patel
FEBRUARY 3, 2021
Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic?
Content Marketing Institute
FEBRUARY 2, 2021
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute.
Rock Content
FEBRUARY 3, 2021
Customer service quality is critical to building and maintaining loyalty. The smallest increase in retention rate (5%) can bring the company 23% more profit. Therefore, how the communication with the client deserves special attention. Next, we’ll show you how to improve your user experience. And client-oriented copywriting will help with this. 5 simple tips will take your service to a higher level.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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