Hubspot Marketing

SEPTEMBER 9, 2024

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.

Market Research 124

Market Research Analytics Marketers Marketing 124

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

SEPTEMBER 10, 2024

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light.

Marketers 88

Marketers Marketing User-Generated PR 88

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

The CMO Survey

SEPTEMBER 9, 2024

The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.

eBook 137

eBook User-Generated Content Marketing Customer 137

Martech

SEPTEMBER 9, 2024

This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 130

Transform Non-Profit Marketers Marketing 130

The LeadG2 Blog

SEPTEMBER 10, 2024

The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these functions effectively, organizations can experience a boost in revenue generation, heightened levels of customer satisfaction, and the development of a cohesive company culture. Achieving this alignment necessitates a well-thought-out strategy and meticulous execution.

Marketers 88

Marketers Marketing Customer 88

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Content Marketing 109

Content Marketing Transform User-Generated SEO 109

Aspiration Marketing

SEPTEMBER 12, 2024

For those who know about SEO, weaving keywords into your content isn't just smart—it's essential. Yet, there's a sneaky pitfall that even the most diligent businesses might stumble into keyword cannibalization. This misstep can quietly nibble away at your SEO success. So, to avoid this common pitfall, let's discuss keyword cannibalization and how to prevent it.

SEO 248

SEO 248

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.

Email Marketing 137

Email Marketing Marketers Marketing Promotion 137

Buffer Marketing

SEPTEMBER 11, 2024

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

Entertainment 131

Entertainment Education Communications Branding 131

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 116

Product Marketers Marketing Energy 116

Aspiration Marketing

SEPTEMBER 11, 2024

So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves? This is where social media and content marketing come in. By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience.

Transform 214

Transform Content Marketing Marketers Marketing 214

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

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Advertisers Advertising Non-Profit Real Estate 124

Buffer Marketing

SEPTEMBER 9, 2024

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Video itself is nothing new to LinkedIn — you’ve always been able to upload your own clips in various formats — but this focus for creators is.

Gen Z 127

Gen Z Real Estate Branding SEO 127

Hubspot Marketing

SEPTEMBER 12, 2024

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce.

Advertisers 106

Advertisers Advertising Transform CMO 106

Aspiration Marketing

SEPTEMBER 9, 2024

Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. A sizable portion of internet shoppers start their item searches on Amazon. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.

Shoppers 186

Shoppers eCommerce Marketers Marketing 186

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

SEPTEMBER 11, 2024

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.

Law 130

Law Marketers Advertising Advertisers 130

Social Media Examiner

SEPTEMBER 12, 2024

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts. What Is a […] The post Brand Video Strategy: Building Instant Connections With Your Future Customers appeared first on Social Media Examiner.

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Branding Customer Social Media Marketing Marketers 123

Hubspot Marketing

SEPTEMBER 11, 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload.

Price 112

Price CRM User-Generated Analytics 112

Marketing Insider Group

SEPTEMBER 10, 2024

You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is more than just a routine; it’s a commitment to your audience that builds trust, fosters loyalty, and drives growth. Regularly delivering your episodes creates a reliable experience for your audience that keeps them engaged and eager for the next installment.

Promotion 126

Promotion Analytics User-Generated Communications 126

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.

Advertising 120

Advertising Advertisers Communications Management 120

The Marketing Operations Leader

SEPTEMBER 10, 2024

In this edition: How to Map Value Drivers in B2B Marketing (Driver Tree) 8 Reasons Why Companies Need Marketing Ops Poll: What is the most overrated type of tool/platform in Martech? For Paid Subscribers: Pass the Interview and Get the Offer Join Marketing Ops Town Hall live this week as where we talk about using AI in marketing - register here. Thanks to our sponsor, Uptempo, for making this newsletter possible!

Customer Acquisition 130

Customer Acquisition Marketers Marketing Marketing Plan 130

Aspiration Marketing

SEPTEMBER 10, 2024

Have you ever wondered how your website compares to competitors in organic search? SEO share of voice can give you a powerful answer. We'll explain SEO share of voice, why it matters, and how to calculate it using practical tools.

SEO 130

SEO 130

Hubspot Marketing

SEPTEMBER 12, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Logistics 110

Logistics Finance Manufacturing Law 110

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.

Transform 122

Transform User-Generated Analytics Social Media Marketing 122

Search Engine Land

SEPTEMBER 12, 2024

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Content Marketing 126

Content Marketing Marketers Marketing 126

Hubspot Marketing

SEPTEMBER 9, 2024

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag.

SEO 114

SEO Place Branding Content Marketing 114

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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