Exposure Ninja
AUGUST 21, 2023
Marketing certifications are essential proof that you have marketing knowledge. They can help you get a job, advance your career or help you learn a new skill. You don’t need certifications to get a job in marketing, but they can help. Many certifications are accompanied by courses that teach you all the information you need to get certified, meaning you can start with zero knowledge and still go for certification.
Hubspot Marketing
AUGUST 21, 2023
Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in th
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ConsumerTalk
AUGUST 23, 2023
Companies look to incentivized purchases to increase sales, boost customer retention, and collect consumer data. How can you create a well-designed incentive?
Martech
AUGUST 21, 2023
Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The top priorities for B2C marketers were: Increase focus on customer experience (28%); Increase customer engagement across the lifecycle (27%); Improve how our brand is perceived by customers and prospects (26%); Improve the ROI/effectiveness of marketing (25%); Increase our brand’s abilit
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
AUGUST 21, 2023
If you want to be successful in digital marketing , you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how they interact with your website or app, the better you can tailor your marketing efforts to me
yorCMO
AUGUST 21, 2023
Explore the key factors influencing the duration and steps involved in crafting an effective marketing strategy for your business. Learn more to streamline your planning process. The post How Long Does it Take to Craft a Detailed Marketing Strategy? appeared first on yorCMO.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 23, 2023
In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.
Aspiration Marketing
AUGUST 23, 2023
Search engine optimization (SEO) is essential to online marketing in today's digital landscape. A well-optimized website can help businesses increase online visibility, drive traffic, and generate leads. However, it's important to note that not all SEO strategies are created equal. Many marketers make common mistakes that can negatively impact their website's ranking in search engine results pages (SERPs).
Businesses Grow
AUGUST 21, 2023
Looking back on my career, I would say my greatest contribution to the business world is a book I wrote called KNOWN. The choice is simple because nearly every week, I get a note from somebody telling me this book on personal branding changed their life or business. It’s rewarding to see that my book is even being used as a textbook in universities!
Hubspot Marketing
AUGUST 23, 2023
The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
AUGUST 25, 2023
Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.
Aspiration Marketing
AUGUST 22, 2023
Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers. As businesses evolve and expand, so do their marketing needs. While HubSpot's starter and professional tiers offer extensive resources, the Enterprise tier is a natural progression for businesses looking to take the next step in their marketing and scaling efforts.
Kuno Creative
AUGUST 25, 2023
Sales and marketing teams historically have been at odds with each other. At best, they’ve coexisted; at worst, the toxicity that exists between the two doesn’t just disrupt the sales cycle, the cycle veers straight off the road and into the ditch. We’ve seen attempts in recent years toward getting the two on the same page: inbound sales, sales enablement and now, a synthesis of the two: revenue operations, or RevOps.
Hubspot Marketing
AUGUST 25, 2023
"I've already got some l anding pages , so why should you make more?" That sounds almost as crazy as saying the question, “Well I've already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
AUGUST 25, 2023
This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Today, we’re looking at the UA 360 functions which are available in GA4. (Interview edited for length and clarity.) Q: What features from 360 did you put in GA4?
Aspiration Marketing
AUGUST 24, 2023
Webinars have proven to be incredibly effective marketing tools, allowing businesses to connect with their audience in a more personal and interactive way. However, webinars are only effective if you can keep your audience engaged, and doing so can be a challenge. It requires strategic planning and the use of effective engagement tactics. You're not alone if you're struggling to keep your audience hooked.
Spiralytics
AUGUST 24, 2023
Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. Captivating captions, witty tweets and posts, and friendly responses inject life into your brand, fostering an authentic personality that deeply resonates with your audience.
Social Media Examiner
AUGUST 24, 2023
Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? In this article, you’ll discover AI tools for content creators. Do Creators Really Need AI Tools? The AI genie is well and truly out of the bottle. There's no longer a question of […] The post Advanced AI Tools for Video, Newsletters, and Articles appeared first on Social Media Examiner.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
AUGUST 25, 2023
“We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from renewal. A new account manager that we haven’t met before, asking for money. It’s the only time we hear from them.” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging.
Content Marketing Institute
AUGUST 24, 2023
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
Hootsuite
AUGUST 23, 2023
If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.
Hubspot Marketing
AUGUST 23, 2023
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be found in the kitchen to make a haphazard meal? The answer is yes to all of the above.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 24, 2023
Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. It gets even more frustrating when you realize your content isn’t reaching as many people as you’d like despite your best efforts. In other words, you’re investing time, resources and energy into creating content, but it’s still not getting the visibility it deserves.
Sprout Social
AUGUST 24, 2023
As a brand, ensuring the satisfaction of your customers throughout the customer journey is crucial. However, gauging your support team’s performance without the proper tools for collecting and interpreting these metrics can be challenging. This is where customer service reports comes into play. Customer service reports offer businesses comprehensive feedback on the performance of the customer support team based on customer data.
Search Engine Land
AUGUST 22, 2023
The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more.
Buffer Marketing
AUGUST 22, 2023
In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align their internal culture with that purpose.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Hubspot Marketing
AUGUST 22, 2023
Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs ). Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva , BeatBullying , UNICEF, and charity: water are part of the Google for Nonprofits community. Each of these groups has used Google's tools to heighten their awareness, particularly through Google Ads, YouTube, and Google Workspace, among other features.
Search Engine Land
AUGUST 22, 2023
Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Released the August 2023 core update.
Sprout Social
AUGUST 22, 2023
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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