SMA Marketing
JANUARY 11, 2024
Do you know the meaning of CRM? How about CMS or COS? The digital marketing industry loves its acronyms. But one thing that I have found over and over again is that many people need help figuring out the meaning behind some basic terms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.
Aspiration Marketing
JANUARY 11, 2024
In the fast-paced world of inbound marketing, staying focused and achieving targeted results can feel impossible without a proper plan–and plans are built around goals. Without clear goals, it's easy to find yourself spreading resources thin, struggling to measure progress, and ultimately questioning the effectiveness of your efforts. This is where effective goal setting becomes your guiding light through the tunnels of inbound marketing.
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SmartBrief - Marketing
JANUARY 9, 2024
Doing more with less seems to be a common challenge agencies and brands currently face. However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.
Businesses Grow
JANUARY 8, 2024
Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of unprecedented, cataclysmic change. Let’s consider some non-obvious social media trends that are insightful, bold, and important! And you will be happy to know that I barely AI at all (too obvious!).
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Rock Content
JANUARY 8, 2024
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 10, 2024
Marketing plays a pivotal role in shaping business success. But what does marketing genuinely entail, and what should be the defining goals behind your marketing strategy? We'll explore the driving force behind marketing success – a journey into the heart of purposeful marketing. But what is the goal of marketing?
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves.
Content Marketing Institute
JANUARY 9, 2024
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
SMEI
JANUARY 12, 2024
On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. (SCPM – SMEI Certified Professional Marketer -) for students of Course 22 of the High Quality Program, Marketing Major of Ton Duc Thang University at No. 19 Nguyen Huu Tho, Tan Phong Ward,
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Aspiration Marketing
JANUARY 9, 2024
If you're ready to take the next steps in optimizing your marketing efforts, this article is your go-to resource. We'll take you through a step-by-step journey, highlighting the crucial role of integrating HubSpot CRM with your website. Discover the power of personalized campaigns, lead tracking, and behavior-based automation, all aimed at supercharging your marketing strategy.
Search Engine Land
JANUARY 9, 2024
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit your website will then be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error, Google announced. Why we care. Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smoot
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Aspiration Marketing
JANUARY 8, 2024
Whether you have a business website or a personal blog, attracting the right audience depends on your search engine ranking. Promoting your website through social media or email marketing won't cut it. To truly succeed, you need to prioritize your search engine ranking.
Buffer Marketing
JANUARY 8, 2024
In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.
Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.
Social Media Examiner
JANUARY 11, 2024
Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? In this article, we’ll explore a creative way to get more out of your LinkedIn activities. Why Should Marketers Focus on LinkedIn? With over 1 billion users, 50% earning over $75,000 annually, LinkedIn offers unparalleled […] The post How to Get the Most Out of LinkedIn appeared first on Social Media Examiner.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
JANUARY 10, 2024
As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.
Buffer Marketing
JANUARY 10, 2024
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook
Social Media Examiner
JANUARY 9, 2024
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok 2024 Trend Report TikTok identified three major “Trend Signals” that brands can leverage in their content strategy: Curiosity Peaked (people come […] The post TikTok Updates: Content Trends, Creator Tools, and More appeared first on Social Media Examiner.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
JANUARY 12, 2024
Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps.
Calvyn Lee Blog
JANUARY 10, 2024
Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.
Martech
JANUARY 12, 2024
On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease the rollout of chatbots and AI, improve search and create more personalized shopping experiences. There appears to be a significant need for improvement in all these areas. Only about one-third of consumers who have used virtual assistants are satisfied with them and nearly 20% don’t want to use them again, according to a new survey from
Aspiration Marketing
JANUARY 9, 2024
Many businesses struggle to create case studies that truly resonate with readers and generate leads. The typical case study often reads like a self-promotional brochure, packed with jargon and lacking a compelling narrative. These dry, data-heavy documents fail to connect with potential customers on an emotional level, leaving them unimpressed and uninterested.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
JANUARY 8, 2024
A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.
Calvyn Lee Blog
JANUARY 8, 2024
Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide to creating an effective topical map: Step 1: Define Your Niche and Core Topics 1.1 Identify Your Core Focus: Determine the
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforc
Sprout Social
JANUARY 9, 2024
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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