Aspiration Marketing
APRIL 8, 2024
Are you struggling to improve your website's search rankings and outrank your competitors? You're not alone. Many businesses find it challenging to build high-quality backlinks that adhere to Google's strict guidelines and Spam Policies for Google Web Search. But what if there were proven, white-hat link-building strategies that could skyrocket your SEO efforts without risking penalties?
CopyBlogger
APRIL 11, 2024
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
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Businesses Grow
APRIL 8, 2024
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI).
Customers.ai
APRIL 10, 2024
If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. [graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
InTouch Marketing
APRIL 10, 2024
Coming up with new ideas and fresh content can be a challenge. Learn three new ways to spice up those boring blog posts you have been writing.
Search Engine Land
APRIL 9, 2024
A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 9, 2024
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.
The LeadG2 Blog
APRIL 8, 2024
Content is king. Right? But, sometimes, it feels like creating, managing, and optimizing content is too daunting. Enter HubSpot Content Hub. Here's what it is and what you need to know!
Buffer Marketing
APRIL 11, 2024
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world.
Aspiration Marketing
APRIL 11, 2024
Acquiring new customers doesn't come cheap (or easily), and customer relationships extend far beyond a single transaction. This is where customer lifetime value (CLV) comes in. By maintaining and nurturing customer relationships, businesses can maximize the value of their customers and keep them coming back.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Hubspot Marketing
APRIL 8, 2024
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts.
Buffer Marketing
APRIL 8, 2024
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. But, I quickly realized how much untapped potential this platform offered for me and other small business owners.
Aspiration Marketing
APRIL 10, 2024
Imagine creating a single blog post and effortlessly turning it into engaging social media content, website copy, or even an informative podcast episode. Sounds too good to be true? The HubSpot Content Hub makes this a reality. By streamlining content management and maximizing its reach, the HubSpot Content Hub empowers businesses to get more value from their content marketing efforts - saving you time and money.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
APRIL 8, 2024
Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly.
Social Media Examiner
APRIL 11, 2024
Need to grow substantial YouTube reach? Wondering what’s working in 2024? In this article, we’ll explore creating viral reach on YouTube. Why Should Marketers Pay Attention to YouTube? In today's digital age, YouTube has become an essential platform for businesses, marketers, and content creators looking to expand their reach and engage with their target audience. […] The post Creating Viral Reach on YouTube Even if You’re Brand New appeared first on Social Media Examiner.
Content Marketing Institute
APRIL 12, 2024
Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
Aspiration Marketing
APRIL 9, 2024
Let's face it: the power of effective communication cannot be overstated, and this extends beyond business. The military has got communication down to a T, represented in the BLUF method, an acronym derived from military communications as " B ottom L ine U p F ront. ” Let's discuss BLUF and how it can translate into your business communication and content.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
Content Marketing Institute
APRIL 10, 2024
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
Search Engine Land
APRIL 9, 2024
The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Buffer Marketing
APRIL 9, 2024
“Work smarter, not harder” has always been one of my favorite phrases. But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning. I only have so many hours in a day, and if I want to have any semblance of free time, I need to make the most of them. Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.
Social Media Examiner
APRIL 9, 2024
Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Expanding Number of Carousel Images Instagram is currently experimenting with an expanded Carousel feature that allows select users to include […] The post Instagram Updates: Ads, Messaging, Carousels, and More appeared first on Social Media Examiner.
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack.
Search Engine Land
APRIL 10, 2024
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platfo
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
APRIL 12, 2024
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications. We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time.
Social Media Examiner
APRIL 10, 2024
Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? In this article, you’ll discover how to leverage your personality to build client trust and supercharge sales. Becoming the Public Face of Your Brand As a marketing agency owner, deciding whether to become the public face of your […] The post Personal Branding Tips for Agency Owners appeared first on Social Media Examiner.
Martech
APRIL 9, 2024
Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.
Content Marketing Institute
APRIL 11, 2024
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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