CMO Network

JUNE 22, 2023

The 2023 Forbes CMO Hall of Fame recognizes those chief marketing officers whose influence stands the test of time.

CMO 82

CMO Marketing Marketers 82

Search Engine Land

JUNE 20, 2023

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced , Sam Tomlinson , executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better R

B2C 99

B2C CRM Advertisers Advertising 99

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy.

Education 140

Education Content Marketing Branding Place 140

Aspiration Marketing

JUNE 22, 2023

Are you looking to enhance your marketing skills and stay ahead in today's competitive landscape? Modern business requires continuous learning for professional growth, but traditional certification courses can be costly and time-consuming. That's where HubSpot Academy comes in. Marketers of all levels can access a wealth of knowledge and opportunities to enhance their marketing expertise for free, whether they are marketing managers or marketing automation engineers seeking to fine-tune their sk

Market Trends 241

Market Trends Marketing Marketers Management 241

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

JUNE 21, 2023

Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Whitepaper 134

Whitepaper Food SEO Analytics 134

Chief Martec

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.

Shipping 68

Shipping User-Generated CRM Customer 68

Search Engine Land

JUNE 21, 2023

Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings.

Transform 78

Transform User-Generated Customer Journey SEO 78

Ann Handley

JUNE 17, 2023

Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial

Transform 262

Transform Copywriting Product Marketers 262

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Aspiration Marketing

JUNE 21, 2023

Are you struggling to re-engage with potential customers who have abandoned your website or cart? Do you want to increase your conversion rates and boost your online sales? If so, consider using AI-powered retargeting in your online marketing strategy. AI-powered retargeting allows you to identify and target abandoned leads and customers with personalized ads that are more likely to convert them into buyers.

Customer 243

Customer Marketing Strategy Marketing Marketers 243

Hubspot Marketing

JUNE 23, 2023

There's a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don't do it well, you're missing out on potential subscribers, leads, and customers. In this post, we'll share how to write powerful introductions that turn casual browsers into readers.

Communications 145

Communications Customer Marketing Marketers 145

Martech

JUNE 21, 2023

The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?

Analytics 145

Analytics Place Marketing Marketers 145

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SEO 145

SEO 145

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Aspiration Marketing

JUNE 20, 2023

In the vast online universe, a powerful Content Management System (CMS) can be your guiding star. Enter the HubSpot CMS Hub—a game-changing system designed to solve your digital woes and maximize online success. It's the launchpad for creating, managing, and optimizing captivating websites that propel your brand to new galaxies of success. Here's everything you need to know about the HubSpot CMS Hub.

Management 242

Management Branding Content Marketing Marketing 242

Hubspot Marketing

JUNE 21, 2023

It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it's a valuable tool for forging an authentic and valuable connection with audiences. In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live?

Promotion 145

Promotion eBook Entertainment Analytics 145

Buffer Marketing

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?

Real Estate 144

Real Estate Fashion Entertainment Education 144

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

Real Estate 143

Real Estate Email Marketing Branding Place 143

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. If you do that consistently over a period of time, you can build an audience or base of fans that might support your business, non-profit, university, or whatever organization you have.

Content Marketing 134

Content Marketing Non-Profit Entertainment Marketing 134

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in your industry determine how many visitors are "good" for websites in your industry establish a goal based on variables like industry, size, and user experience and create an action

B2C 145

B2C Analytics User-Generated SEO 145

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.

PR 143

PR Communications Management Place 143

Social Media Examiner

JUNE 19, 2023

Are you a marketer responsible for creating your own graphics? Looking for an affordable app that simplifies the design process? In this article, you’ll discover five trusted graphic design apps to create professional images to support your marketing. What to Look for in a Social Media Graphic Design App When you're short on time or […] The post 5 Graphics Tools to Quickly Design Quality Social Media Images appeared first on Social Media Examiner.

Marketing 132

Marketing Marketers 132

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

David Meerman Scott

JUNE 21, 2023

For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.

Marketing 128

Marketing Marketers 128

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages. This article will break down best practices for an effective email that will boost your next lead-nurturing campaign. 10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywritin

Copywriting 144

Copywriting Entertainment Email Marketing Marketing 144

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Real Estate 126

Real Estate CRM Inbound Marketing Marketing 126

Social Media Examiner

JUNE 20, 2023

Want to make sure your ads don’t appear next to problematic content? Curious how to minimize your risk when running social ads? In this article, you’ll learn how to use native brand safety tools from top social platforms. When Brand Safety Matters for Advertisers Maintaining brand safety on social media should always be a priority […] The post Protecting Your Brand Reputation on Social Media appeared first on Social Media Examiner.

Branding 126

Branding Advertisers Advertising Analytics 126

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. Because consumers are overwhelmed with product choices. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Not to mention cementing what makes your company unique. Consider that branding impacts just about every corner of your business.

Branding 126

Branding B2C Thought Leadership Promotion 126

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

User-Generated 145

User-Generated Price Branding Communications 145

Content Marketing Institute

JUNE 21, 2023

Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.

Branding 125

Branding 125

Practical eCommerce - Marketing

JUNE 19, 2023

Email pop-up boxes drive new sign-ups and then quickly disappear. A welcome page solidifies the relationship and advances the sale process. The post An Email Welcome Page Drives More Sales appeared first on Practical Ecommerce.

eCommerce 125

eCommerce Email Marketing Marketing Marketers 125

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