CMO Network

JUNE 22, 2023

The 2023 Forbes CMO Hall of Fame recognizes those chief marketing officers whose influence stands the test of time.

CMO 82

CMO Marketing Marketers 82

Search Engine Land

JUNE 20, 2023

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced , Sam Tomlinson , executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better R

B2C 99

B2C CRM Advertising Advertisers 99

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy.

Education 139

Education Content Marketing Branding Place 139

Aspiration Marketing

JUNE 22, 2023

Are you looking to enhance your marketing skills and stay ahead in today's competitive landscape? Modern business requires continuous learning for professional growth, but traditional certification courses can be costly and time-consuming. That's where HubSpot Academy comes in. Marketers of all levels can access a wealth of knowledge and opportunities to enhance their marketing expertise for free, whether they are marketing managers or marketing automation engineers seeking to fine-tune their sk

Market Trends 178

Market Trends Marketing Marketers Management 178

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JUNE 21, 2023

Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing Strategy 140

Marketing Strategy Content Marketing Marketing Marketers 140

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Whitepaper 134

Whitepaper Food SEO Analytics 134

Chief Martec

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.

Shipping 69

Shipping User-Generated CRM Customer 69

Search Engine Land

JUNE 21, 2023

Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings.

Transform 78

Transform User-Generated Customer Journey SEO 78

Ann Handley

JUNE 17, 2023

Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial

Transform 262

Transform Copywriting Product Marketing 262

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Aspiration Marketing

JUNE 21, 2023

Are you struggling to re-engage with potential customers who have abandoned your website or cart? Do you want to increase your conversion rates and boost your online sales? If so, consider using AI-powered retargeting in your online marketing strategy. AI-powered retargeting allows you to identify and target abandoned leads and customers with personalized ads that are more likely to convert them into buyers.

Customer 184

Customer Marketing Strategy Marketing Marketers 184

Hubspot Marketing

JUNE 23, 2023

There's a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don't do it well, you're missing out on potential subscribers, leads, and customers. In this post, we'll share how to write powerful introductions that turn casual browsers into readers.

Communications 145

Communications Customer Marketing Marketers 145

Martech

JUNE 21, 2023

The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?

Analytics 145

Analytics Place Marketing Marketers 145

Buffer Marketing

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?

Real Estate 144

Real Estate Fashion Entertainment Education 144

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Aspiration Marketing

JUNE 20, 2023

In the vast online universe, a powerful Content Management System (CMS) can be your guiding star. Enter the HubSpot CMS Hub—a game-changing system designed to solve your digital woes and maximize online success. It's the launchpad for creating, managing, and optimizing captivating websites that propel your brand to new galaxies of success. Here's everything you need to know about the HubSpot CMS Hub.

Management 180

Management Branding Content Marketing Marketing 180

Hubspot Marketing

JUNE 21, 2023

It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it's a valuable tool for forging an authentic and valuable connection with audiences. In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live?

Promotion 145

Promotion eBook Entertainment Analytics 145

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

Real Estate 143

Real Estate Email Marketing Branding Place 143

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.

PR 144

PR Communications Management Place 144

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SEO 143

SEO 143

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in your industry determine how many visitors are "good" for websites in your industry establish a goal based on variables like industry, size, and user experience and create an action

B2C 145

B2C Analytics User-Generated SEO 145

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. If you do that consistently over a period of time, you can build an audience or base of fans that might support your business, non-profit, university, or whatever organization you have.

Content Marketing 132

Content Marketing Non-Profit Entertainment Marketing 132

David Meerman Scott

JUNE 21, 2023

For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.

Marketing 128

Marketing Marketers 128

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Real Estate 127

Real Estate CRM Inbound Marketing Marketing 127

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages. This article will break down best practices for an effective email that will boost your next lead-nurturing campaign. 10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywritin

Copywriting 145

Copywriting Email Marketing Entertainment Marketing 145

Buffer Marketing

JUNE 22, 2023

Welcome back to Creators Unlocked , a series where we interview creators about their best practices and advice for other creators. Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. That course allowed her to pivot into a sales role in the tech industry, serving as the foundation for her entrepreneurial career.

eBook 126

eBook Product Place Social Media Marketing 126

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.

Transform 124

Transform User-Generated Marketing Automation Platform CRM 124

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Content Marketing Institute

JUNE 21, 2023

Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.

Branding 119

Branding 119

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

User-Generated 145

User-Generated Price Branding Communications 145

Buffer Marketing

JUNE 19, 2023

Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we'll explore the key differences between Buffer and eClincher to assist you in finding the right solution for your social media management needs.

Price 124

Price Management Social Media Marketing Marketing 124

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field?

Management 122

Management Place Product Customer 122

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing