Adobe Experience Cloud Blog
NOVEMBER 22, 2017
If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up. Launched in early November in North America, Facebook Local is the new and improved version of its Events app.
Content Marketing Institute
NOVEMBER 19, 2017
No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout
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Marketing Insider Group
NOVEMBER 24, 2017
For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. This book was originally published in 2011 and has been updated several times. It is has been the best-selling […]. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group.
Duct Tape Marketing
NOVEMBER 22, 2017
How to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Problem Solving. I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking about our solutions, but until a prospect or a client understands that we understand their prob
Adobe Experience Cloud Blog
NOVEMBER 21, 2017
Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site.
Content Marketing Institute
NOVEMBER 21, 2017
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Writers focus too much on the “blog” part and not enough on the “guest” part, says @AnnGynn.
Rock Content
NOVEMBER 23, 2017
Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted and buyers are the ones in the driver’s seat, determining what information they consume, when, and through their desired channels.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 20, 2017
As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, personalized experience.
Content Marketing Institute
NOVEMBER 24, 2017
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations?
Zumvu
NOVEMBER 22, 2017
Digital Marketing is the main ingredient to ace the game of business generation in today’s fast paced world that is hugely influenced by the internet.
Duct Tape Marketing
NOVEMBER 21, 2017
How to Claim Position Zero on Google written by John Jantsch read more at Duct Tape Marketing. For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet.
Rock Content
NOVEMBER 20, 2017
With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on yo
Content Marketing Institute
NOVEMBER 22, 2017
If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles.
Zumvu
NOVEMBER 20, 2017
Game changers are not super humans, they are just best at what they do. They stay acquainted with all that’s in, follow new trends, and at times create their own.
Duct Tape Marketing
NOVEMBER 18, 2017
Weekend Favs November 18 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Content Marketing Institute
NOVEMBER 20, 2017
“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it.
Content Marketing Institute
NOVEMBER 18, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it.
Content Marketing Institute
NOVEMBER 23, 2017
Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while dodging your aunt’s probing questions about your love life and heated family debates on politics (or while letting your food coma runs its course).
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