Neil Patel

JUNE 25, 2021

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.

Customer 145

Customer Marketers Marketing 145

Marketing Insider Group

JUNE 23, 2021

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling.

Product 145

Product Branding Entertainment Promotion 145

Content Marketing Institute

JUNE 22, 2021

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketers Marketing Branding 145

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This is especially true as the average buyer’s journey is growing longer and competition for our audience’s attention is fiercer than ever.

Customer 137

Customer Shipping CRM Education 137

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Neil Patel

JUNE 22, 2021

With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.

Real Estate 145

Real Estate User-Generated Marketers Marketing 145

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 131

Customer Gen Z User-Generated Health 131

Neil Patel

JUNE 22, 2021

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

JUNE 21, 2021

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.” . Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. The key for you is to present your know-how in the right format and with the right information.

Thought Leadership 134

Thought Leadership Transform Place Content Marketing 134

Content Marketing Institute

JUNE 23, 2021

The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading → The post How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series] appeared first on Content Marketing Institute.

SEO 142

SEO Content Marketing Marketing Marketers 142

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

Marketers 105

Marketers Marketing Management CRM 105

Neil Patel

JUNE 22, 2021

Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?

SEO 145

SEO Customer 145

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. I’d picture myself having a brilliant idea while walking the dog and calling a meeting with the higher-ups, who’d pound their fists on the table with excitemen

Entertainment 104

Entertainment Shipping Food Branding 104

Content Marketing Institute

JUNE 24, 2021

Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

JUNE 25, 2021

Creating Content For Every Stage Of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to be talking about part two of a three-part solo show series I’m doing on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass.

Customer Journey 99

Customer Journey Customer Price Management 99

Neil Patel

JUNE 24, 2021

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter make them some of the best sharing, but do you know how to optimize that outreach potential?

Entertainment 144

Entertainment SEO Food Social Media Marketing 144

Search Engine Journal

JUNE 25, 2021

Google is showing a new prompt on trending searches when there aren't enough reliable sources The post Google Showing “Reliable Sources” Prompt on Trending Searches appeared first on Search Engine Journal.

SEO 98

SEO 98

Content Marketing Institute

JUNE 25, 2021

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading → The post UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week) appeared first on Content Marketing Institute.

Content Marketing 119

Content Marketing Marketing Marketers 119

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, so let’s talk about how to use it in 2021.

User-Generated 99

User-Generated Promotion Place Market Segmentation 99

Neil Patel

JUNE 23, 2021

How do your website visitors find you? If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. What Are Longtail Keywords?

Real Estate 139

Real Estate SEO Content Marketing Advertisers 139

Search Engine Journal

JUNE 25, 2021

New prompt on trending searches lacking sufficient reliable sources may be meant to counter the spread of misinformation The post Google Testing “Reliable Sources” Prompt on Trending Searches appeared first on Search Engine Journal.

SEO 98

SEO 98

Industrial Marketer

JUNE 23, 2021

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in, Read more » The post Top 5 Email Best Practices for Manufacturing Marketing appeared first on Industrial Marketer.

Manufacturing 95

Manufacturing Marketers Marketing Email Marketing 95

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

JUNE 23, 2021

How The 3-Day Weekend Lifestyle Gets You The Life And Legacy You Want written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Wade Galt. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

Health 97

Health Analytics Management Product 97

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business.

Promotion 136

Promotion Shoppers Non-Profit Advertisers 136

Search Engine Journal

JUNE 21, 2021

John Mueller explains why Google may choose to reward article thieves by ranking stolen content instead of the original article The post Why Google Ranks Plagiarism Over Original Content appeared first on Search Engine Journal.

SEO 96

SEO 96

Bannerflow

JUNE 22, 2021

Production automation is all about empowering brands and designers to combine creativity with performance. One such brand at the forefront of this movement is Readly. Readly is a digital newspaper and magazine subscription service which features content from over 800 third-party publishers, and offers access to 5000 different titles, via a browser and mobile app for a monthly subscription fee.

Product 90

Product Advertisers Advertising Communications 90

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

JUNE 19, 2021

Weekend Favs June 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 93

Marketing Marketers 93

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Copywriting 136

Copywriting User-Generated Communications Advertisers 136

Search Engine Journal

JUNE 24, 2021

Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here's what you need to know! The post Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies appeared first on Search Engine Journal.

SEO 96

SEO 96

Litmus

JUNE 22, 2021

Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. These include: Your email service provider : Your ESP can make changes that affect the code of your emails. Your subscriber’s settings : For example, your subscriber might have images disabled or blocked. Your subscriber’s email clients : Inbox providers, devices, operating systems, browsers, and email apps change routinely.

Email Marketing 85

Email Marketing Marketing Strategy Customer Marketing 85

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing