Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

CRM 77

CRM Marketing Automation Platform User-Generated Price 77

The LeadG2 Blog

JULY 9, 2024

We all know leads are the lifeblood of business growth. But how do you uncover high-quality prospects who are genuinely interested in your offer? Let's explore some effective strategies for mining valuable leads through inbound marketing—moving beyond surface-level metrics to tap into a richer vein of potential customers.

Inbound Marketing 93

Inbound Marketing Marketing Marketers Customer 93

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

Influencer Marketing 310

Influencer Marketing Thought Leadership Transform B2C 310

Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.

Copywriting 116

Copywriting Transform 116

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Businesses Grow

JULY 8, 2024

Scottsboro, Alabama, (population 15,750) is a sleepy river town known for its First Monday craft fair, Payne’s Soda Fountain, and hot, muggy summers. It would not be considered a hotbed for influencer marketing. Well, not until Sarah Stahl made it into an influence marketing case study. Sarah is the marketing director for ReTreet , a glamping (“glamorous + camping”) site in the woods outside of town.

Influencer Marketing 118

Influencer Marketing Marketing Marketers Education 118

Kuno Creative

JULY 9, 2024

Want to ensure your healthcare content reaches the right people as they're searching? Follow these 6 steps to creating an SEO keyword strategy.

SEO 100

SEO Marketing Marketers 100

Martech

JULY 10, 2024

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.

User-Generated 105

User-Generated Advertising Advertisers Branding 105

Search Engine Land

JULY 10, 2024

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?

SEO 136

SEO Fashion Communications Promotion 136

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024.

Management 92

Management User-Generated Entertainment Social Media Marketing 92

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 232

B2C Branding Content Marketing Marketing 232

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Martech

JULY 8, 2024

Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.

Email Marketing 126

Email Marketing User-Generated Energy Promotion 126

Search Engine Land

JULY 11, 2024

Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.

Real Estate 139

Real Estate Entertainment eCommerce User-Generated 139

Content Marketing Institute

JULY 10, 2024

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

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Aspiration Marketing

JULY 10, 2024

Podcast listenership is booming, with massive audiences eager to be transported by engaging narratives. But unlike movies or TV shows, podcasts rely solely on audio to captivate their audiences. There are no fancy visuals, just the power of your voice and the listener's imagination. It's a unique challenge, but one that narrative podcasts are conquering in incredible ways.

Content Marketing 213

Content Marketing Marketing Marketers 213

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Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

User-Generated 123

User-Generated Social Media Marketing Marketing Marketers 123

Search Engine Land

JULY 9, 2024

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns Could lead to increased costs if proper negative keywords aren’t in place Between the lines.

Advertising 137

Advertising Advertisers Place Management 137

illumin

JULY 9, 2024

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

Advertising 111

Advertising Advertisers Retail eBook 111

Aspiration Marketing

JULY 11, 2024

Are you feeling overwhelmed by the hiring process? Resumes piling up, inboxes overflowing, and not enough hours in the day to sort through it all? You're not alone. Hiring can be a time-consuming and chaotic battle, especially for busy businesses. But what if there was a way to streamline the process, improve your candidate experience, and free up valuable time and resources?

Branding 164

Branding Marketing Marketers 164

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Martech

JULY 12, 2024

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Branding 115

Branding Marketing Marketers Product 115

Search Engine Land

JULY 11, 2024

Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#

Analytics 138

Analytics Advertising Advertisers Marketing 138

Social Media Examiner

JULY 11, 2024

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today's digital landscape, you understand the immense power of video content. […] The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.

Marketing Strategy 110

Marketing Strategy Content Marketing Marketing Marketers 110

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 130

B2C Branding Content Marketing Marketing 130

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Martech

JULY 11, 2024

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

Marketing 115

Marketing Marketers Customer Customer Journey 115

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.

SEO 135

SEO Transform Health eCommerce 135

CopyBlogger

JULY 11, 2024

Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.

Content Marketing 108

Content Marketing Marketing Marketers 108

Content Marketing Institute

JULY 12, 2024

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.

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Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Martech

JULY 10, 2024

Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Price 110

Price Digital Marketing Marketing Marketers 110

Search Engine Land

JULY 12, 2024

OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. The quote. ChatGPT search could become “an important way that people navigate the internet,” so it would be “better for us to be in it than to not be in it, and also to help shape it than not help shape it,” Thompson told The Verge.

Product 131

Product SEO 131

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this),

Branding 104

Branding B2C Management Product 104

Content Marketing Institute

JULY 11, 2024

Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.

Marketing 102

Marketing Marketers 102

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer