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Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your information, and become customers (whether that’s online or in-store).
Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7% talking on the phone or in-person, an InsideSales.com study found. The importance of email is also front-loaded: If an email is bad, reps never get to a phone call.
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […].
? ? “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it's critical you put effort and consideration into your font choice.
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.
The real estate industry is extremely competitive, and you have to be creative and always looking for new ways to keep your company in the forefront to survive. However, this is the exact reason why so many people get drawn into the real estate industry. They thrive on the challenge it presents and on finding […]. The post 5 Real Estate Agent Digital Marketing Tips appeared first on Marketing Insider Group.
The real estate industry is extremely competitive, and you have to be creative and always looking for new ways to keep your company in the forefront to survive. However, this is the exact reason why so many people get drawn into the real estate industry. They thrive on the challenge it presents and on finding […]. The post 5 Real Estate Agent Digital Marketing Tips appeared first on Marketing Insider Group.
? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. The topic of communication is quite broad, right?
As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital behaviors. To engage audiences as individuals , we must be able to track personal progress within the audience-brand journey.
Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. Knowing what demographics you’re going to market to as well as how […]. The post 5 Questions Answered on Small Business Marketing Strategy appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
? ? Happy Thanksgiving to all those in the United States who celebrate! Whether you are spending the day with your friends and loved ones, helping others in your community, or taking a little “me” time to relax and recharge, here’s something to ponder during those tryptophan-induced moments of self-reflection: If today were to be the last day of your content marketing career, would you feel that you left a meaningful mark on your industry – or at least made a positive influence on those who came
Four Tips for Creating a Website Users Trust written by John Jantsch read more at Duct Tape Marketing. It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook , online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and pop shop.
Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have
Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Schawbel. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace , and founder of both WorkplaceTrends.com and Millennial Branding.
Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.
The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Apple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night. Users can set Dark Mode as their default interface style, or have their Macs automatically switch between Light and Dark Mode depending on the time of day. .
Weekend Favs November 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Posted by DiTomaso Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.
Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears […]. The post The Role Subscription Marketing Will Play In Personalization appeared first on Marketing Insider Group.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Transcript of Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: I love technology. I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense of isolation for a lot of people in companies, a lot of ma
End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones. It’s also a sign of the year winding down—and the perfect time to reflect. As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create
Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may have outpaced Black Friday as the largest shopping day of the year in 2017, shoppers are becoming increasingly accustomed to deals and specials that
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
In bigger organisations, employees would be able to contact the IT help desk to report any issues, and there would usually also be a range of monitoring tools in place to raise alerts if something were to go wrong
? ?. I am a bit of a nerd and I hold to that moniker with pride. From comic books and artwork to action figures and movie memorabilia, my office (and any corner of the house my better half allows me to have) is packed with pieces of pop culture. Speaking of my lovely wife, she accepted her fate when she married this “man-child” 20 years ago, and a bit of a hat tip to her, as she finally has agreed to let me put Star Wars sheets on our bed.
Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Why you ask? Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.
Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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