Hubspot Marketing

NOVEMBER 22, 2018

Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your information, and become customers (whether that’s online or in-store).

SEO 145

SEO Management Analytics Advertisers 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2018

Most sales teams hire extroverted talkers. But once they onboarded, reps live and die by their writing, and many find themselves unprepared to compete in the inbox. The average rep spends 20.4% of their time emailing compared to 15.7% talking on the phone or in-person, an InsideSales.com study found. The importance of email is also front-loaded: If an email is bad, reps never get to a phone call.

Thought Leadership 134

Thought Leadership User-Generated Fashion Communications 134

Marketing Insider Group

NOVEMBER 20, 2018

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […].

Digital Marketing 111

Digital Marketing Marketers Marketing Marketing Strategy 111

Content Marketing Institute

NOVEMBER 20, 2018

? ? “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”.

Food 105

Food Content Marketing Place Promotion 105

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

NOVEMBER 19, 2018

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. The topic of communication is quite broad, right?

Communications 144

Communications Management Education Advertisers 144

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.

Law 134

Law Thought Leadership Marketers Marketing 134

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.

Food 99

Food Entertainment User-Generated SEO 99

Hubspot Marketing

NOVEMBER 21, 2018

Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it's critical you put effort and consideration into your font choice.

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Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital behaviors. To engage audiences as individuals , we must be able to track personal progress within the audience-brand journey.

Direct Mail 134

Direct Mail Communications Thought Leadership Customer Journey 134

Marketing Insider Group

NOVEMBER 20, 2018

Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. Knowing what demographics you’re going to market to as well as how […]. The post 5 Questions Answered on Small Business Marketing Strategy appeared first on Marketing Insider Group.

Marketing Strategy 109

Marketing Strategy Marketers Marketing 109

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

NOVEMBER 22, 2018

? ? Happy Thanksgiving to all those in the United States who celebrate! Whether you are spending the day with your friends and loved ones, helping others in your community, or taking a little “me” time to relax and recharge, here’s something to ponder during those tryptophan-induced moments of self-reflection: If today were to be the last day of your content marketing career, would you feel that you left a meaningful mark on your industry – or at least made a positive influence on those who came

Content Marketing 98

Content Marketing Marketers Marketing Entertainment 98

Duct Tape Marketing

NOVEMBER 20, 2018

Four Tips for Creating a Website Users Trust written by John Jantsch read more at Duct Tape Marketing. It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook , online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and pop shop.

Law 78

Law Retail SEO Communications 78

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Why you ask? Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.

Advertising 64

Advertising Advertisers Marketing Mix Digital Marketing 64

Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together.

Communications 107

Communications Branding Marketing Marketers 107

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

NOVEMBER 19, 2018

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have

Branding 86

Branding Entertainment Transform Gen Z 86

Duct Tape Marketing

NOVEMBER 21, 2018

Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Schawbel. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace , and founder of both WorkplaceTrends.com and Millennial Branding.

Millennials 68

Millennials Branding Marketing Marketers 68

Moz

NOVEMBER 18, 2018

Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.

Manufacturing 58

Manufacturing Food Transform Health 58

Marketing Insider Group

NOVEMBER 21, 2018

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric […].

Marketers 101

Marketers Marketing Content Marketing 101

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Litmus

NOVEMBER 17, 2018

Apple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night. Users can set Dark Mode as their default interface style, or have their Macs automatically switch between Light and Dark Mode depending on the time of day. .

Global Marketing 53

Global Marketing Email Marketing Branding Customer 53

Duct Tape Marketing

NOVEMBER 17, 2018

Weekend Favs November 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

CRM 66

CRM Product Customer Marketing 66

Moz

NOVEMBER 20, 2018

Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

Law 56

Law SEO Customer Product 56

Marketing Insider Group

NOVEMBER 19, 2018

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears […]. The post The Role Subscription Marketing Will Play In Personalization appeared first on Marketing Insider Group.

Marketers 97

Marketers Marketing Marketing Strategy 97

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Zumvu

NOVEMBER 20, 2018

In all actuality what got you to this point in business is likely not going to get you to the new dimension that will help growth in the future.

Branding 52

Branding 52

Duct Tape Marketing

NOVEMBER 21, 2018

Transcript of Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: I love technology. I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense of isolation for a lot of people in companies, a lot of ma

Millennials 60

Millennials Food Health Communications 60

Moz

NOVEMBER 22, 2018

Posted by DiTomaso Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.

SEO 55

SEO Whitepaper Advertisers Advertising 55

Rock Content

NOVEMBER 21, 2018

End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones. It’s also a sign of the year winding down—and the perfect time to reflect. As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create

Content Marketing 49

Content Marketing eBook Marketers Marketing 49

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Zumvu

NOVEMBER 19, 2018

In bigger organisations, employees would be able to contact the IT help desk to report any issues, and there would usually also be a range of monitoring tools in place to raise alerts if something were to go wrong

Place 52

Place 52

Sprout Social

NOVEMBER 19, 2018

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may have outpaced Black Friday as the largest shopping day of the year in 2017, shoppers are becoming increasingly accustomed to deals and specials that

Retail 110

Retail Tentpole Shoppers PR 110

Content Marketing Institute

NOVEMBER 23, 2018

? ?. I am a bit of a nerd and I hold to that moniker with pride. From comic books and artwork to action figures and movie memorabilia, my office (and any corner of the house my better half allows me to have) is packed with pieces of pop culture. Speaking of my lovely wife, she accepted her fate when she married this “man-child” 20 years ago, and a bit of a hat tip to her, as she finally has agreed to let me put Star Wars sheets on our bed.

Content Marketing 91

Content Marketing Branding Retail Manufacturing 91

Litmus

NOVEMBER 21, 2018

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest.

Email Marketing 111

Email Marketing Promotion Customer Product 111

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