This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Picture this: It's rainy Saturday afternoon and you’re spending your day indoors at a local art museum. You meander from room to room staring at all the art, but not really absorbing any information. The information next to the art is too small, too crowded, or frankly, too boring. You quickly lose interest and make your way to the cafe. If you’re anything like me, the situation I just described sounds pretty familiar.
Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they have different priorities?
Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online , it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that your message is on point?
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
It's never easy telling a candidate they didn't get the job after hours of preparation and interviews. Oftentimes, the awkwardness leads to generic emails, like "We have chosen not to move forward with your application at this time.". You might feel like there's simply no good way to tell someone they've been rejected. Fortunately, that's not true. By wording your rejection letter kindly, you'll make it easier for the candidate to hear the news.
With nearly 31% of market share , WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but getting a reliable WordPress hosting company for your website is another matter.
With nearly 31% of market share , WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but getting a reliable WordPress hosting company for your website is another matter.
A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new. Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet.
Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. 71 percent of internet users feel that ads are more intrusive than they were just a few years ago. Content marketing, on the […]. The post What Consumers Want More of at Marketing Events appeared first on Marketing Insider Group.
Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”. Needless to say, Facebook has evolved at breakneck speed since my middle school years, and it’ll keep adapting at a swift pace for as long as it exists.
It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital marketers have a tendency to use people in ads.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female.
When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs. But you have to start […]. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group.
Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal. “To be successful, we need to remove what’s in our way of doing the great things,” Joe says.
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world. Let’s take a look at how five fitness brands are winning at social media.
Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]. The post Brand Storytelling, Defined appeared first on Marketing Insider Group.
Nikita Avdiushko, Duke University – Fuqua School of Business MBA Student, contributed to this post. Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change.
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. The teams are made up of real-life players.
You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it. While social is a great way to promote content to followers, your best shot at bringing in brand […]. The post Create Meta-Descriptions That Land High-Quality Prospects appeared first on Marketing Insider Group.
We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. Microsoft Outlook is comprised of several versions of the email client. Collectively, those clients rank #4 in email client market share , with 9% of all email subscribers opening their emails in some version of Outlook.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network.
With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […].
Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 billion in the first quarter of 2018 ! For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work.
Posted by DiTomaso Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Increase Your Focus and Combat Distractions written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Bailey. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with author and productivity expert Chris Bailey. After graduating from business school, Bailey decided to forego the traditional path and spend a full year learning everything he could about a topic that fascinated him: productivity.
Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]. The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group.
With 28% of all emails read on Apple’s iPhones , changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. We did too, and we’re breaking down everything you must know about the new iPhones and iOS 12.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content