This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business.
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Its search result returned Gerhard Casper, President of Stanford University.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]. The post Why Social Media Is Important for Business Marketing appeared first on Marketing Insider Group.
Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items they see.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a
Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.
Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.
In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There […].
What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but beyond that, we can’t seem to agree.
Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday. When you enter a question into the search bar, those links that appear in your search results are content. Whether you know it or not, you consume content on a daily basis.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
You know your content marketing strategy will positively impact your marketing goals and business bottom line. But, how much budget do you need to make sure your content marketing is effective enough? There are two perspectives when it comes to the content marketing budget: Invest more and gain more – The more layered, the better supported […].
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign , or how many likes a Facebook post got. Metrics like click-through rate, impressions, and reach are still important, but only to the extent that they can be connected to revenue and profit.
A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues. If you need to differentiate a set of text for your next marketing meeting notes or brainstorming session, you'll need to know how to add a text box in Google Docs.
Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.”. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up. However, many businesses throw together a profile haphazardly, and then don’t put the time and strategy into prioritizing its importance […].
So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere.
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it. My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece.
In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented AI (that’s not a typo).
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need to have a robust lead generation strategy. You’d […].
The biggest delusion young entrepreneurs have today is that business plans themselves generate financing. While it is indisputable that you need a business plan for many kinds of financing options.
A Small Business Guide to Paid Content written by John Jantsch read more at Duct Tape Marketing. If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the crowd?
Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it […].
Weekend Favs August 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]. The post How to Recover from a PR Scandal appeared first on Marketing Insider Group.
Artificial Intelligence (AI) is the latest technological innovation that is expected to replace humans and get rid of menial tasks. It is expected that AI would be applied in every business operations, especially, e-commerce sector.
Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dolly Chugh. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content