Hubspot Marketing
MARCH 12, 2019
In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. Above the fold content is what your visitors see right when they land on your website.
Adobe Experience Cloud Blog
MARCH 13, 2019
The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And get this: Big data isn’t even all that big yet.
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Marketing Insider Group
MARCH 14, 2019
When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018.
Neil Patel
MARCH 12, 2019
Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
MARCH 12, 2019
Online lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: Bring in more valuable and relevant traffic. Create better, more enticing offers. Optimize your lead generation pathways on your site.
Adobe Experience Cloud Blog
MARCH 15, 2019
Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. “CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 12, 2019
Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field. Continue reading → The post 3 Myths in Content Marketing and How to Counter Them appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 11, 2019
After watching The Edge of Seventeen , a moving coming-of-age film starring Hailee Steinfeld as Nadine Franklin, a witty yet socially hopeless 17-year old girl who struggles to come to grips with her best (and only) friend dating her golden boy older brother, I was in awe of Steinfeld’s performance. As fiery and smart as her character was, she was just as insecure and resentful, and the euphoric highs and heartbreaking lows she experienced throughout the movie triggered memories of the wholesome
Adobe Experience Cloud Blog
MARCH 11, 2019
Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns.
Marketing Insider Group
MARCH 11, 2019
Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. But if knowing how to measure content marketing ROI—the method […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
MARCH 14, 2019
Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box. Continue reading → The post How to Be the Content in the Enviable Google Answer Box appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 13, 2019
You've done it -- after countless informational interviews, phone calls, and in-person interviews, you've finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they're willing to offer you. You're torn. You know you're going to love this job. Shouldn't you just accept their first offer? Unfortunately, your inability to negotiate now won't just affect the next year or two of your life -- instead, it will create a snowball effect that could r
Sprout Social
MARCH 13, 2019
If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Think about it. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions.
Marketing Insider Group
MARCH 13, 2019
As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow […]. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
MARCH 11, 2019
To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips. Continue reading → The post 5 Forgotten Ways to Improve Your Link-Building Strategy appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 11, 2019
With nearly 50% of U.S. internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive. Amazon sells over 12 million products -- which products in particular are most likely to provide you with a high ROI?
Litmus
MARCH 11, 2019
To run an outstanding email program, you need a best-in-class team. Our research shows a close correlation between a successful email program and a well-staffed email marketing team. When it comes to Litmus’ own emails, the bar is set high. Not only internally, but by you, the subscriber. As marketers, we use the power of email to educate prospects and customers about Litmus and its tools—and ultimately get them to convert.
Marketing Insider Group
MARCH 12, 2019
As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically, it is a common problem to see a lead […]. The post 5 Powerful Re-Engagement Tactics to Warm Cold Leads appeared first on Marketing Insider Group.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
MARCH 13, 2019
Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading → The post Don’t Miss Out on These 7 Ways to Use Your Social-Share Data appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 11, 2019
As I scroll through my Instagram feed every day (cough, cough.multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized whe
Duct Tape Marketing
MARCH 12, 2019
How Small Businesses Can Compete in the Online Marketplace written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Breeden. Podcast Transcript. Today’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business. Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years.
Marketing Insider Group
MARCH 11, 2019
Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they […]. The post When Should Marketing Hand Leads to Sales for Closing?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
MARCH 15, 2019
Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading → The post Rant Alert: Content Marketers Must Up Their Data Game appeared first on Content Marketing Institute.
illumin
MARCH 14, 2019
We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret! We are here to assuage your fears and will help you brush up on key subjects like live audiences, the consumer journey, and machine learning vs. deep learning.
Duct Tape Marketing
MARCH 12, 2019
Why Hub Pages Can Be A Game-Changer for Your Business written by John Jantsch read more at Duct Tape Marketing. I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic.
Marketing Insider Group
MARCH 13, 2019
The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website? It means less traffic through organic search. A bigger problem is […]. The post Why Did Google Penalize Your Website?
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Moz
MARCH 14, 2019
Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensively Client
Power Digital Marketing
MARCH 14, 2019
Marketing requires a great deal of repetitive tasks – from mass emails to management of website traffic to social media marketing. The regular upkeep of these processes do not require critical thinking or strategizing to maintain and can be tedious. Unfortunately, there’s also a large margin for human error when manually executing these tasks. Due to the overwhelming amount of responsibilities and tasks that marketing juggle, marketing automation has soared in popularity.
Duct Tape Marketing
MARCH 13, 2019
Model for Marketing Maturity, Stage One: Build written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 1: Build. A lot of small business owners hear about the latest trends in online marketing—AI, paid marketing, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.
Bannerflow
MARCH 14, 2019
In-house is a movement that is changing the face of marketing. Yet, is it here to stay? 91% of European marketing decision makers moved some – if not all – of their marketing in-house in the last year. Nevertheless, other statistics from the Bannerflow/Digiday State of In-housing report suggest that its future is not such a sure thing. In fact, 63% of respondents actually believe that in-housing is a passing trend.
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