Hubspot Marketing

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success.

Finance 145

Finance Market Trends Market Research Marketing Plan 145

Hootsuite

AUGUST 14, 2020

When you’re a small business owner, there’s a lot of things you can spend money on to promote your business. But once you’ve budgeted for that inflatable waving-arm guy , catchy retail signage, and a second inflatable waving-arm guy because your first one seemed lonely, unfortunately there sometimes isn’t much money left to drop on Google Ads , too.

Retail 145

Retail Advertisers Advertising User-Generated 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketers Marketing 145

Content Marketing Institute

AUGUST 13, 2020

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Hootsuite

AUGUST 11, 2020

To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen. The days of shortcuts like buying followers or using bots are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

User-Generated 145

User-Generated Promotion Branding Place 145

Content Marketing Institute

AUGUST 12, 2020

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To help you further understand what exactly a brand community is, why they’re so important for your business and how to build a successful one, we’ve put tog

Branding 145

Branding User-Generated Retail Management 145

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing.

Social Media Marketing 145

Social Media Marketing Energy Analytics Management 145

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

AUGUST 10, 2020

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading → The post How to Create Pillar Content Google Will Love appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Search Engine Journal

AUGUST 11, 2020

There's so much focus on creating content that it's easy to forget the other steps of the content marketing process. Here's a regular reminder. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketers Marketing 144

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.

Digital Marketing 144

Digital Marketing Marketers Marketing eCommerce 144

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

Communications 142

Communications Branding Place Management 142

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

AUGUST 11, 2020

With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading → The post Conquer Your Video Fears and Get on Camera appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Branding Marketing Marketers 144

Search Engine Journal

AUGUST 8, 2020

Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content's overall performance. The post Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames appeared first on Search Engine Journal.

Content Marketing 142

Content Marketing Marketing Marketers 142

Marketing Insider Group

AUGUST 13, 2020

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

Customer 140

Customer Shoppers CRM Customer Journey 140

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The competition for attention is fierce for brands on social.

User-Generated 141

User-Generated Branding Product Advertisers 141

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

AUGUST 14, 2020

This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading → The post Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap] appeared first on Content Marketing Institute.

Influencer Marketing 144

Influencer Marketing Content Marketing Marketing Marketers 144

Search Engine Journal

AUGUST 9, 2020

Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics. The post Top 14 Tools That Will Help You Create Better Content via @infobrandz appeared first on Search Engine Journal.

Analytics 142

Analytics SEO Content Marketing Marketing 142

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX).

Transform 138

Transform CMO Marketers Marketing 138

Rock Content

AUGUST 14, 2020

What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology. In addition, it’s also the most efficient way to communicate and be heard when it comes to the dissemination of ideas or even leisure. If you need to create a website for your e-commerce or just want to bring your blog project to life, you have already faced the following question —

Price 132

Price Communications Management SEO 132

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Litmus

AUGUST 13, 2020

Speed to market is more important than ever in this constantly evolving environment. That’s why the agile methodology has become increasingly popular beyond its roots in software development. Agile marketing is all the rage, and email marketing definitely plays a part. But even with the best intentions, trying to change a painfully slow process can feel impossible.

Email Marketing 130

Email Marketing Marketers Marketing Place 130

Search Engine Journal

AUGUST 9, 2020

Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.

Content Marketing 134

Content Marketing Marketers Marketing Branding 134

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Thought Leadership 137

Thought Leadership SEO Content Marketing Analytics 137

Diggity Marketing

AUGUST 8, 2020

Great and insightful SEO article, thanks for sharing. keep up the good work.

SEO 130

SEO Marketers Marketing 130

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Rock Content

AUGUST 11, 2020

The digital market creates opportunities every day and has proven itself capable of solving challenges that are considered insuperable. A good example is the music market, in which the possibility of downloading any track or album for free caused people to stop paying for physical media. Over time, apps like Spotify and Rdio have emerged, retaking the strength of an industry thought to be dead.

Transform 124

Transform User-Generated Digital Marketing Advertisers 124

Pam Didner

AUGUST 8, 2020

Facebook. Twitter. LinkedIn. There is a general perception that strategic thinking skills are hard to obtain and that only senior executives or policymakers need to have a strategic mindset. The truth is that strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today’s complicated world.

Management 119

Management Marketing Plan Product Communications 119

Marketing Insider Group

AUGUST 12, 2020

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”. The element of team empowerment, one of the most powerful qualitative benefits of applying the methodology, sits somewhere in the middle.

Transform 120

Transform Communications Management Product 120

Litmus

AUGUST 13, 2020

It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.

Analytics 112

Analytics Email Marketing Customer Product 112

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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