Aspiration Marketing

JUNE 30, 2022

How well do you actually understand how pay-per-click (PPC) ad campaigns work? If you're like most business leaders, PPC ad campaigns are a little bit like sausage: the end results are excellent, but we're not really interested in how the thing gets made. This is why hiring an agency to manage your PPC campaigns is such a popular option; you can leave all that to an expert, focus on your core business, and enjoy the many benefits of well-managed PPC campaigns.

Management 194

Management Digital Marketing Advertising Advertisers 194

Orbit Media Studios

JUNE 29, 2022

As a content marketer you have lots of options for formats, from gated guides to research reports, from infographics to interviews. And of course, the expert roundup blog post. Roundups are among the most effective, but least popular formats for content. We’ve seen this in the data year after year in our annual blogger survey. Here is the data showing just some of the formats from the survey….

Content Marketing 145

Content Marketing SEO Marketers Marketing 145

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Search Engine Roundtable

JUNE 28, 2022

After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be kicking off, some of the tracking tools are already picking up on it and we have chatter from within the SEO community about a possible update on June 27th and today, June 28th.

SEO 142

SEO 142

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

JUNE 28, 2022

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 141

Branding B2C Real Estate User-Generated 141

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.

Marketers 136

Marketers Marketing Entertainment Management 136

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.

Video Marketing 132

Video Marketing Marketers Marketing Promotion 132

Search Engine Roundtable

JUNE 29, 2022

We've been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic - if you don't trust that there is no ad label on them as evidence enough.

Product 131

Product 131

Search Engine Journal

JUNE 30, 2022

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal.

SEO 131

SEO 131

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Dreamgrow

JUNE 29, 2022

Welcome to my Infusionsoft review/Keap review. I’ve been using Keap, formerly Infusionsoft, for 3 years. Read more The post Keap (Infusionsoft) Review 2022 – Why You Might Not Need It appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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Content Marketing Institute

JUNE 27, 2022

An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.

Marketing 129

Marketing Marketers 129

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence.

eCommerce 128

eCommerce Analytics Social Media Marketing Management 128

Search Engine Journal

JULY 1, 2022

Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.

Customer 130

Customer SEO 130

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

JUNE 28, 2022

It’s no comfort knowing you’re not the only one having trouble finding tech talent. Demand is high, supply is low. And everyone has teams and projects stuck in limbo. What would be comforting is a solution. Well, here you go. I’ve helped many marketing teams close the gap in their technical capabilities without writing a single job description. The reality is you have many more options than you can envision right now.

CRM 128

CRM Digital Marketing Email Marketing Transform 128

Content Marketing Institute

JUNE 28, 2022

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.

Product 129

Product Content Marketing Marketers Marketing 129

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 127

Branding Millennials Video Marketing B2C 127

Practical eCommerce - Marketing

JUNE 27, 2022

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience. The post 31 Free Twitter Tools for Small Businesses appeared first on Practical Ecommerce.

eCommerce 126

eCommerce Communications Promotion Product 126

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Journal

JUNE 29, 2022

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal.

SEO 125

SEO 125

CopyBlogger

JUNE 30, 2022

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, Continue Reading. The post How to Create a Content Marketing Strategy appeared first on Copyblogger.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketers Marketing 125

Search Engine Roundtable

JUNE 28, 2022

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

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Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.

Whitepaper 124

Whitepaper Transform Finance Market Trends 124

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

JUNE 28, 2022

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.

PR 121

PR Fashion Influencer Marketing Branding 121

Internet Marketing Ninjas

JUNE 29, 2022

If you have been in the SEO industry for just a couple of weeks, you already know who is Barry Schwartz. Barry has been reporting on SEO for almost two decades now, and he remains the ultimate source of SEO news for all this years. Without missing a day, Barry blogs on what has happened in SEO, what has changed and what is being discussed on Twitter and SEO forums.

SEO 118

SEO Promotion Management Customer 118

Buffer Marketing

JUNE 29, 2022

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long digital nomad journey while each running our respective businesses (he owns Good Mask Company ).

Finance 117

Finance Management Logistics Energy 117

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 122

Analytics Advertisers Advertising Digital Marketing 122

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing , including the strategies they leverage, the returns they get, and the amount th

Video Marketing 117

Video Marketing Branding User-Generated Marketers 117

AWeber

JUNE 28, 2022

The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it.

Management 117

Management Product 117

Search Engine Journal

JUNE 29, 2022

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.

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Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be

Customer Journey 119

Customer Journey Customer Whitepaper B2C 119

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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