Sat.Jun 25, 2022 - Fri.Jul 01, 2022

article thumbnail

3 Dirty Little Secrets Your PPC Ad Agency Won't Tell You

Aspiration Marketing

How well do you actually understand how pay-per-click (PPC) ad campaigns work? If you're like most business leaders, PPC ad campaigns are a little bit like sausage: the end results are excellent, but we're not really interested in how the thing gets made. This is why hiring an agency to manage your PPC campaigns is such a popular option; you can leave all that to an expert, focus on your core business, and enjoy the many benefits of well-managed PPC campaigns.

article thumbnail

Google Product Grid Results Are Organic & Are Huge

Search Engine Roundtable

We've been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic - if you don't trust that there is no ad label on them as evidence enough.

Product 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make a GIF (iPhone, Android, Photoshop and More)

Hootsuite

Without a doubt, GIFs are one of the greatest inventions to come out of the Internet. Used to convey every emotion and reaction imaginable, GIFs can be found on social media channels, landing pages, email campaigns, and instant messaging. Not sure how to make a GIF or why you’d want to? We’ve got you covered. Download your free pack of 72 customizable Instagram Stories templates now.

article thumbnail

How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 145
article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

8 Proven tactics to increase your social commerce sales

Unbounce

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page.

eCommerce 144

More Trending

article thumbnail

W3C Announces Major Change via @sejournal, @martinibuster

Search Engine Journal

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal.

SEO 139
article thumbnail

10 Best Social Media Scheduling Tools to Save Time in 2022

Hootsuite

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence.

eCommerce 138
article thumbnail

AI and machine learning in marketing: Are you deploying the right models? 

Martech

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.

Marketing 135
article thumbnail

Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

Content Marketing Institute

An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.

Marketing 135
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]

Hubspot Marketing

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.

article thumbnail

31 Free Twitter Tools for Small Businesses

Practical eCommerce - Marketing

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience. The post 31 Free Twitter Tools for Small Businesses appeared first on Practical Ecommerce.

eCommerce 133
article thumbnail

TikTok Creator Fund: How it works and what to expect

Sprout Social

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.

PR 132
article thumbnail

Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Content Marketing Institute

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.

Product 131
article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

Keap (Infusionsoft) Review 2022 – Why You Might Not Need It

Dreamgrow

Welcome to my Infusionsoft review/Keap review. I’ve been using Keap, formerly Infusionsoft, for 3 years. Read more The post Keap (Infusionsoft) Review 2022 – Why You Might Not Need It appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

130
130
article thumbnail

How to Create a Content Marketing Strategy

CopyBlogger

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, Continue Reading. The post How to Create a Content Marketing Strategy appeared first on Copyblogger.

article thumbnail

How to go live on TikTok and engage your followers

Sprout Social

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement.

Food 130
article thumbnail

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Hubspot Marketing

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 128
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Google Adds Pros & Cons To Search Result Snippets

Search Engine Roundtable

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

125
125
article thumbnail

Email shouldn’t be boring: How to create a horoscope generator within an email

AWeber

The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it.

article thumbnail

Closing your team’s technical gap without hiring

Martech

It’s no comfort knowing you’re not the only one having trouble finding tech talent. Demand is high, supply is low. And everyone has teams and projects stuck in limbo. What would be comforting is a solution. Well, here you go. I’ve helped many marketing teams close the gap in their technical capabilities without writing a single job description. The reality is you have many more options than you can envision right now.

CRM 124
article thumbnail

A Complete Google Search Console Guide For SEO Pros via @sejournal, @martinibuster

Search Engine Journal

This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance. The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.

SEO 123
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Daily Search Forum Recap: June 29, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said they communicate more often about algorithmic updates.

article thumbnail

How to write confirmation emails your audience will love

AWeber

Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this - you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked.

Shipping 122
article thumbnail

How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.

article thumbnail

Creating Content That Satisfies Search Intent & Meets Customer Needs via @sejournal, @zackkadish

Search Engine Journal

Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.

Customer 121
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

How Brands are Investing in Video Marketing On a Budget [2022 Data]

Hubspot Marketing

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing , including the strategies they leverage, the returns they get, and the amount th

article thumbnail

Q&A with Barry Schwartz: How to Become the Ultimate Source by Doing What You Love

Internet Marketing Ninjas

If you have been in the SEO industry for just a couple of weeks, you already know who is Barry Schwartz. Barry has been reporting on SEO for almost two decades now, and he remains the ultimate source of SEO news for all this years. Without missing a day, Barry blogs on what has happened in SEO, what has changed and what is being discussed on Twitter and SEO forums.

SEO 118
article thumbnail

Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 117