CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Orbit Media Studios
FEBRUARY 14, 2023
It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data. A report of your top posts by traffic probably looks something like this. A few posts bring in a lot of traffic, while most articles drive little or no traffic.
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Martech
DECEMBER 1, 2023
Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.
Hubspot Marketing
JULY 17, 2023
Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
CMO Network
SEPTEMBER 27, 2023
The Kansas City Chiefs tight end was already scoring big with sponsors. Then he went on a date in Arrowhead Stadium. Now advertisers—and millions of Swifties—see him as quite the catch.
Spiralytics
JANUARY 19, 2023
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JANUARY 13, 2023
Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.
Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Jeff Bullas
FEBRUARY 23, 2023
Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Dreamgrow
MARCH 11, 2023
We recently published an infographic on how powerful video will become. But the future has. Read more The post 8 Powerful Reasons You Need to Use Video Marketing [TRENDS] appeared first on Dreamgrow.
Aspiration Marketing
OCTOBER 14, 2023
Are you looking to attract more Social Media followers? From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. Your brand is perceived as centered around self-promotion or offering support to others. To achieve long-term success, it is crucial to position yourself as a valuable source of information for the community.
Ann Handley
JUNE 17, 2023
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial
Calvyn Lee Blog
JANUARY 31, 2023
Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adams & Knight Marketing
FEBRUARY 21, 2023
Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19. “We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We're really focused more on diversity, equ
SMEI
JANUARY 25, 2023
If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. And when it comes to understanding the urgency of the climate crisis, there’s no better way to communicate its severity than by crafting effective campaigns that entice people to take up the cause.
Jeff Bullas
MARCH 1, 2023
To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs).
Jeff Bullas
FEBRUARY 14, 2023
It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see. Adding filtering options to the app was all it took to get Instagram to take off as a social media sensation.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jeff Bullas
MARCH 15, 2023
Instagram started out as an image-sharing app with only a tiny workforce. Nowadays, it has evolved into a massive social media platform with over a billion active users. One of the most popular topics people search for on Instagram is “How to Make Money on Instagram.” It found a sweet spot in modern society that combined vanity, social networks and a shift toward visual media.
Jeff Bullas
FEBRUARY 19, 2023
Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business. Conducting and growing a business while working from home requires a lot of planning and organization. There is a solution for every business-related problem out there.
Jeff Bullas
FEBRUARY 23, 2023
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.
Jeff Bullas
JANUARY 24, 2023
Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Jeff Bullas
MARCH 12, 2023
The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this social network. Before long, it will be saturated just like Instagram, Facebook, and Twitter.
Jeff Bullas
JANUARY 16, 2023
Did you know that YouTube is the world’s second most visited website ? In fact, people watch over a billion hours of video on YouTube every day. Mind-blowing. But as with any popular digital platform, YouTube is crowded. Thousands and thousands of creators are trying to make a splash on the platform and get their content found. Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society.
Jeff Bullas
FEBRUARY 28, 2023
It was 2008… I was unemployed, recently divorced, and searching for a passion project that had escaped me for my 50+ years on this planet. Jump forward to today and my website, that you are on right now, has had over 16 million readers. I don’t say that to brag. I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog.
Jeff Bullas
MARCH 1, 2023
So first, let’s try to understand the essence of link building before we even start with link-building methods. As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” A hyperlink serves the purpose of helping the users navigate between pages on the web. It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Jeff Bullas
JANUARY 30, 2023
TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! It takes time and effort to grow your TikTok following, and for many people, it’s time they simply don’t have.
Jeff Bullas
MARCH 1, 2023
Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram.
Jeff Bullas
JANUARY 18, 2023
Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use.
Jeff Bullas
JANUARY 19, 2023
Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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