Businesses Grow
SEPTEMBER 16, 2024
At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. I believe I got it right, and the revolution could be coming sooner than I expected. Let’s take a look at what’s going on, and the implications for marketing and our AI future.
Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Businesses Grow
JULY 17, 2024
The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.
Vertical Response
DECEMBER 21, 2024
Conversion in email marketing means turning email recipients into paying customers. High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Key Takeaways Understanding your target audience through segmentation and behavior analysis is essential for effective email marketing and improved engagement rates.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Backlinko
NOVEMBER 8, 2024
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
MAY 17, 2024
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce.
SmartBrief - Marketing
JUNE 3, 2024
Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.
CopyBlogger
MARCH 14, 2024
Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.
Aspiration Marketing
SEPTEMBER 30, 2024
Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Ann Handley
AUGUST 29, 2024
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent. Or maybe it’s the way she meets my gaze directly when I do.
Trade Press Services Newsletter
DECEMBER 5, 2024
With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.
Hubspot Marketing
SEPTEMBER 9, 2024
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.
Buffer Marketing
SEPTEMBER 17, 2024
After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major social platforms for maximum engagement. Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Social Media Examiner
JULY 25, 2024
Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is […] The post UGC Strategy: Boosting Visibility and Sales With Customer Content appeared first on Social Media Examiner.
Search Engine Land
JULY 29, 2024
Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
Calvyn Lee Blog
NOVEMBER 14, 2024
Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.
Aspiration Marketing
NOVEMBER 7, 2024
Today, businesses constantly seek innovative ways to reach and engage their target audience. One powerful tool that has stood the test of time is email marketing. Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty. Whether you're a seasoned marketer or just starting out, understanding the power of email marketing can significantly improve your overall strategy.
SmartBrief - Marketing
DECEMBER 3, 2024
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
Advertisement
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Trade Press Services Newsletter
JULY 11, 2024
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.
Hubspot Marketing
JULY 11, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.
Buffer Marketing
OCTOBER 23, 2024
When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.” Now, that may be true — but it depends on how you define, “engaging.
Marketing Insider Group
OCTOBER 7, 2024
Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
OCTOBER 8, 2024
No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.
Social Media Examiner
OCTOBER 15, 2024
Are you ready to take your use of AI to the next level? Wondering how to integrate AI more deeply into your marketing plans? In this article, you'll discover the steps to becoming highly proficient in AI. Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.
The Marketing Operations Leader
DECEMBER 23, 2024
The live workshop unlike any other is here 👋 Hey, it’s Darrell. If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop?
Businesses Grow
NOVEMBER 25, 2024
by Mara Singer, {grow} Community Member Without authenticity, you cannot connect; without connection, you have no consumer relationship. Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Expert insights. Personalized for you.
118 
Let's personalize your content