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Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you are out of the office by 5pm to drink wine, work out, or chill with the fam.
Do you often look at other people’s blogs and go, “Wow! I wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group.
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. By posting it, Evans sought to show how building a sustained audience on a standalone blog, while possible, takes time and requires that you update it constantly.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Author: Brian Glover The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home to Kansas. And when she finally arrives, you discover that her journey is not *quite* over yet—she has to get the Wicked Witch of the West’s broomstick and bring it back to the Wizard of Oz.
Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.
Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.
Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.
Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. For years, companies have realized the importance of adopting an account-centric approach , concentrating their efforts on attracting target accounts that have particularly high strategic or financial value.
Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. As someone who’s traveled around the world to hundreds of events, I’ve learned some very important tricks of the trade (pun intended): always give away good swag, plan ahead like it’s your wedding, and, most importantly, bring your A-team.
Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. With my background in wilderness Search and Rescue, I liken this to going for a very long hike: You’d assume that by not stopping, you’d go faster and further.
Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. All marketing teams should think of it this way—and digital advertising teams are no exception.
Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. I have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. Now, I want to share these stats with you so you can see the potential of what happens when smart marketers, the right technology and great campaigns come together.
Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.
Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it. But, speaking in front of your colleagues and peers is a great way to not only develop new skills but also advance your professional career. And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand
Author: Marissa Lyman In the words of the great Beyoncé, “All the single marketers (All the single marketers). Now put your hands up!”. When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are.
Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. So, often sales reps are too busy to learn about what the marketing team is up to and continue prospecting by sending one-off emails and guessing at which companies and people are the right ones.
Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. But when they go to their executive team to tell them about all the success they have been having, they get a resounding, “So what?” Any marketer that cannot show the economic value of their activities will fail to earn the attention of their executives.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. Since then, this particular research has been referenced countless times in different pieces of online content: While content creation is easier when you simply repost already existing information, if you do this, it has a negative effect on your campaigns.
Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. -Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight.
Author: Kristen Kaighn Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout every bar with a TV in the city. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week. Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference.
Author: Lizzy Funk From National Ice Cream Day to Thanksgiving to New Year’s—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. And, as some of the biggest holidays of the year are approaching quickly—now is the time to get your campaigns ready. If you want to capture your consumer’s attention, it’s vital that your marketing incorporates fun, relevant, and personal messages and offers.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.
Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? Well, you’ve come to the right place! I’m here to set the record straight. An A/B test is when you test a control group against another variable.
Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. So, why, exactly, is customer service the ultimate marketing tool? Let’s explore just that. As technology evolves, the bar is being pushed higher for more intuitive user interactions and usability.
Author: Sesame Mish B2B lead generation is a huge topic. Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. L eads are the lifeblood of your business. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. It is a challenge. Small, nimble teams? Scrums? You name it, we have researched or tried it. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.
Author: Phillip Chen Are you ready to go big? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise. This decision can’t, however, be made lightly as marketing to the enterprise can be a whole different animal from marketing to small-to-medium-size businesses (SMBs). At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue.
Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor.
Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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