Hubspot Marketing

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

SEO 145

SEO Place Product Customer 145

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketers 111

Marketing Insider Group

NOVEMBER 22, 2016

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […]. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group.

Place 111

Place Product Marketing Marketers 111

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Rock Content

OCTOBER 12, 2016

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Hubspot Marketing

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the c

Marketing Plan 145

Marketing Plan Marketers Marketing Marketing Strategy 145

Hubspot Marketing

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

Advertisers 145

Advertisers Advertising Price Promotion 145

Hubspot Marketing

DECEMBER 14, 2016

Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Hubspot Marketing

DECEMBER 28, 2016

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.

Education 143

Education Content Marketing Marketing Strategy Customer 143

Hubspot Marketing

DECEMBER 22, 2016

The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy.

eBook 140

eBook Digital Marketing Branding Marketers 140

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. The night before the event began, Terminus hosted the #ABMies awards ceremony, with opening remarks from Sangram Vajre , CMO and Co-founder of Terminus and Founder of #FlipMyFunnel, a moving presentation from the non-profit organi

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

DECEMBER 9, 2016

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. If you’re worried you might have missed something major this year, we have you covered.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 7, 2016

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results— mobile engagement and retention are becoming make-or-break metrics for app store optimization (ASO).

Thought Leadership 134

Thought Leadership Place Customer Product 134

Adobe Experience Cloud Blog

DECEMBER 6, 2016

Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing.

Thought Leadership 134

Thought Leadership Marketers Marketing Customer Journey 134

Adobe Experience Cloud Blog

DECEMBER 5, 2016

Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. It can feel like there’s nothing left to say, but that’s never actually the case. You just need some fresh inspiration to get back on track.

Thought Leadership 134

Thought Leadership Education Content Marketing Customer 134

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their overall marketing strategy can often seem like the tyranny of ‘ or’ versus the genius of ‘

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

DECEMBER 1, 2016

Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. So it’s no surprise that a question I hear often is: “How do we gain insight into the effectiveness of our marketing efforts?”. Many companies aren’t able to report on marketing and sales efforts due to data and process issues.

Thought Leadership 134

Thought Leadership Fashion Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2016

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see.

Thought Leadership 134

Thought Leadership Social Media Marketing Advertisers Advertising 134

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel.

Thought Leadership 134

Thought Leadership Marketers Marketing Place 134

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two. Maybe there’s a parallel between my ear for music and my knack for languages. (Growing up, I spoke fluent Farsi and picked up enough French to score top marks on my high school AP exam without actually taking the AP class.

Thought Leadership 134

Thought Leadership Communications Customer Product 134

Adobe Experience Cloud Blog

DECEMBER 14, 2016

Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. And with annual performance reviews just around the corner for many, career advancement might be on your mind. However, getting where you want to go professionally has become increasingly more challenging. Self-Promotion is Self-Preservation.

Promotion 134

Promotion Thought Leadership Place Customer 134

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. I know what you’re thinking–what about the other 364 days of the year when the United States treats the McDonald’s breakfast menu like an all-you-can-eat buffet?

Thought Leadership 134

Thought Leadership Direct Mail Food CMO 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2016

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. But good, modern SEO also takes time.

SEO 134

SEO CRM Thought Leadership User-Generated 134

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Adobe Experience Cloud Blog

DECEMBER 1, 2016

Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time. So where can you go to look for the latest tips, tricks, and trends (besides this blog… sorry, I had to)?

Thought Leadership 134

Thought Leadership Marketing Marketers Social Media Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. But the genesis of our best work comes from the moments when we feel inspired, so it’s important to take the time to recharge our marketing batteries.

Thought Leadership 134

Thought Leadership Non-Profit Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR