2019

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

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Ubersuggest 7.0: The Ultimate Keyword Research Tool

Neil Patel

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 145
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How to Create an HTML Form That Sends You an Email

Hubspot Marketing

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit.

CRM 145
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o

Analytics 145
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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.

More Trending

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

Branding 157
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Gen Z 145
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How to Use Pinterest for Business: 8 Strategies You Need to Know

Hootsuite

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect with friends and influencers. But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How to Use Google My Business to Get More Customers

Hootsuite

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents. Why you need a Google My Business account. How to create a Google My Business account. How to verify your business on Google. 3 ways to optimize your Google My Business profile.

Customer 145
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Not to mention, both generations are highly connected to technology and the internet.

Gen Z 145
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How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Hubspot Marketing

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts.

eCommerce 145
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5 Free, Easy-to-Use Instagram Presets for Stunning Photos

Hootsuite

Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way. Whether you’re new to presets or you consider yourself a preset pro, there’s plenty here for every skill level, including: Free Instagram presets from Hootsuite.

Transform 145
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Essential Web Design Stats for 2020 [New Research]

Hubspot Marketing

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business -- including finding clients, filing accounts, and potentially hiring and managing staff.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement.

Health 145
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An Inside Look at Google’s Future Plans

Neil Patel

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

eCommerce 145
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26 TIkTok Stats to Know in 2020

Hubspot Marketing

If you feel like the app TikTok came out of nowhere, you're not wrong. Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance , hasn't disclosed many metrics at all.

Gen Z 145
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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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How to Create Beautiful Instagram Highlight Covers (40 Free Icons)

Hootsuite

Instagram Highlight covers are a great way to make a good first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. Covers are an easy win for any brand that banks on aesthetics. (And on Instagram, that’s everyone.).

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Neil Patel

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 145
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Instagram Video: The Ultimate Guide to Creating Engaging Content

Hootsuite

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend.

Promotion 145
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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business.

Finance 145
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Get a Google Ads Certification

Hubspot Marketing

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it's a great resume booster.

Food 145
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The Best Time to Send an Email (Research-Backed)

Hubspot Marketing

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “ What’s the perfect time to send an email to my customers? ” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with wha

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15 of the Best Social Media Marketing Courses to Take Today

Hubspot Marketing

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.

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What is Double Opt-In in Email Marketing?

Hubspot Marketing

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Get More Leads on Instagram: 10 Highly Effective Tactics

Hootsuite

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective. Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with. Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap.

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30 Reddit Stats and Facts to Know in 2020

Hubspot Marketing

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 145
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3 Types of Marketing Attribution Software to Try in 2020

Hubspot Marketing

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. read on to find out how attribution marketing can help your business.

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The 11 Best Social Media Dashboard Tools & Apps

Hubspot Marketing

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we've compiled a list of the best social media dash

Price 145
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.