Neil Patel
DECEMBER 23, 2021
Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.
Hootsuite
DECEMBER 16, 2021
Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans.
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Sprout Social
DECEMBER 7, 2021
If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.
Search Engine Journal
DECEMBER 22, 2021
Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
DECEMBER 1, 2021
Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.
Content Marketing Institute
NOVEMBER 23, 2021
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Litmus
AUGUST 11, 2021
Email design is a moving target. Whether marketers like it or not, it’s impossible to create a single email design because the rendering of any individual email changes depending on the email client and screen size used to view it, on top of many other factors. Recent research shows up to 300,000 different potential renderings for each email you send.
Search Engine Land
DECEMBER 9, 2021
Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.
Traackr
SEPTEMBER 28, 2021
We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.
Duct Tape Marketing
DECEMBER 15, 2021
How To Conduct A No-Fail Discovery Call written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here !
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Neil Patel
DECEMBER 13, 2021
When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .
Hootsuite
DECEMBER 8, 2021
Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.
Sprout Social
SEPTEMBER 16, 2021
If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Add on another platform or a new team member and your workflow starts to clog up. Social media tools are necessary for your brand to excel in its marketing goals. Whether you’re editing photos or scheduling posts across multiple networks, these tools exist to make your job easier.
Search Engine Journal
DECEMBER 17, 2021
Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
OCTOBER 25, 2021
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.
Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
Martech
AUGUST 13, 2021
A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:
Litmus
JUNE 8, 2021
Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Why? Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. It’s set to launch this year sometime between September and November.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
NOVEMBER 11, 2021
The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork. Please visit Search Engine Land for the full article.
Neil Patel
DECEMBER 10, 2021
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
Hootsuite
DECEMBER 6, 2021
There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Neil Patel
DECEMBER 2, 2021
When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Neil Patel
NOVEMBER 9, 2021
Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.
Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Neil Patel
NOVEMBER 1, 2021
SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Hootsuite
NOVEMBER 1, 2021
How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
Search Engine Journal
NOVEMBER 27, 2021
Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.
Neil Patel
DECEMBER 16, 2021
If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.
Hootsuite
OCTOBER 27, 2021
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
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