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Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education?
Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.
Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Collaborative efforts in research, education campaigns and policy advocacy can drive systemic improvements in menopause care.
Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.
Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience.
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.
Education and training. As more educational resources and training programs become available, this barrier will likely decrease. While challenges such as cost, education and integration remain, the benefits of AI are becoming increasingly apparent. In contrast, those still relying on traditional methods may be slower to change.
There has to be a radical reimagining of the university education that matches the radical disruption of our times. The future of education isn’t about preparing for a specific job. While taking selfies in front of Old Main might enchant the alumni, the fact is, you can get a superior education today without that legacy overhead.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.
Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. The types of sites getting more referral traffic from ChatGPT than Google include: OpenAI-related domains, tech and AI-focused platforms.
Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.
Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.
Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.
Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. The presence of AI Overviews remained stable in many industries – but these three were not among them.
Skip the legal jargon and keep it simple by sharing these details about your attorneys: Education: What college did they attend, and where did they attend law school? Instead, share your legal perspective and actionable, helpful, educational information to the reader. Experience: What areas of law do they specialize in?
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.
By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. ✔ Educate teams on AI’s strengths and limits. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision.
As we immerse ourselves into a world of nearly free, abundant super intelligent AI, we can offload our need for memory, critical thinking, and formal education. Advanced educational attainment correlated positively with critical thinking skills, suggesting that education mitigates some cognitive impacts of AI reliance.
Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.
Subscribers gain access to exclusive content like industry reports, expert advice, and educational webinars that can position businesses as thought leaders and offer valuable networking opportunities. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.
For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.
” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. ” A thought-provoking question. My answer was, “No.” Mark Schaefer is the most trusted voice in marketing.
Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Give consumers the information and more than all-or-nothing options on data privacy.
Build The easiest way to build is to provide targeted education opportunities to your team. Or maybe you hire a consultant (buy) who rolls up their sleeves to improve your program and educates your team on what they are doing (build). This could involve free or paid sources of knowledge.
Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., Learning Communities Learning communities inspire education and knowledge-building, but they don’t have to strictly be academic. But the HubSpot Community is jam-packed with helpful support resources. candle making).
Educating yourself for better outcomes Setting clear and realistic expectations is essential to ensure your project runs smoothly and stays on budget. By educating yourself, you can set more realistic expectations and create a collaborative environment with your service provider. Whats your time worth?
You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.
Image Source Strategy #3: Educational Content I heard from a lot of experts that educational, hyper-relevant content is essential for any B2B ecommerce marketing strategy. They outline their solutions for healthcare, education, finance, and more. Image Source What I like most is the way Microsoft markets its AI solutions.
Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Use the auditing process as an opportunity to educate the client, turning it into a valuable learning experience that will pay dividends long after the audit is complete.
Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).
That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.
Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).
So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
“I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.” “I use LinkedIn to share educational content related to design engineering and accessible design and development,” he says.
However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. Among those leveraging AI, the primary applications are predicting customer behavior (29%) and analyzing large datasets for improved attribution accuracy (27%).
In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.
Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. I have found Medium to be a great resource for AI education. Online courses : Enroll in AI and marketing courses on platforms like Coursera and Udemy.
Starting with healthcare and higher education, these pre-built Themes will help marketers instantly visualize and investigate social conversations as they relate to relevant categories (for example, admissions, campus safety and alumni in higher education).
Back in education mode “Our perspective is still the same,” he said. ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.” And now Amit Kotecha was in town again. ” Was he surprised at the recent turn of events? .
We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.
Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. But programs with more modest production values can be very effective, too. Video is, as it should be, everywhere in B2B.
Trust your team and give them the opportunity to educate you. As a leader, your actions set the tone for whether social is viewed as just another marketing channel or a source of mission-critical information. Model the right behaviors by: Asking questions : Its okay to admit that youre not an expert on all things social.
28% of redditors researched online education programs in the past 6 months. Integration with Zapier for direct CRM connectivity. By the numbers: 75% of B2B decision-makers say Reddit has the most influential perspectives on business products. 93% of redditors say the platform helps them make informed tech upgrade decisions.
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