SmartBrief - Marketing

OCTOBER 30, 2024

Education and training. As more educational resources and training programs become available, this barrier will likely decrease. While challenges such as cost, education and integration remain, the benefits of AI are becoming increasingly apparent. In contrast, those still relying on traditional methods may be slower to change.

Transform 125

Transform Analytics Education Marketers 125

Businesses Grow

NOVEMBER 18, 2024

There has to be a radical reimagining of the university education that matches the radical disruption of our times. The future of education isn’t about preparing for a specific job. While taking selfies in front of Old Main might enchant the alumni, the fact is, you can get a superior education today without that legacy overhead.

Education 116

Education Price Marketers Marketing 116

Martech

FEBRUARY 4, 2025

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. The types of sites getting more referral traffic from ChatGPT than Google include: OpenAI-related domains, tech and AI-focused platforms.

Education 126

Education SEO Branding Marketers 126

Martech

DECEMBER 27, 2024

Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.

Customer 111

Customer Branding Customer Acquisition Customer Journey 111

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Manufacturing 113

Manufacturing Copywriting Education Content Marketing 113

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.

Content Marketing 102

Content Marketing Education Marketers Marketing 102

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. The presence of AI Overviews remained stable in many industries – but these three were not among them.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Scoop.it!

OCTOBER 24, 2024

Skip the legal jargon and keep it simple by sharing these details about your attorneys: Education: What college did they attend, and where did they attend law school? Instead, share your legal perspective and actionable, helpful, educational information to the reader. Experience: What areas of law do they specialize in?

Law 106

Law Content Marketing Education Marketers 106

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Businesses Grow

FEBRUARY 12, 2025

As we immerse ourselves into a world of nearly free, abundant super intelligent AI, we can offload our need for memory, critical thinking, and formal education. Advanced educational attainment correlated positively with critical thinking skills, suggesting that education mitigates some cognitive impacts of AI reliance.

Education 111

Education User-Generated Analytics Email Marketing 111

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. ✔ Educate teams on AI’s strengths and limits. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision.

User-Generated 121

User-Generated CMO Education Communications 121

Marketing Insider Group

AUGUST 14, 2024

Subscribers gain access to exclusive content like industry reports, expert advice, and educational webinars that can position businesses as thought leaders and offer valuable networking opportunities. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.

Analytics 128

Analytics Education Advertisers Advertising 128

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Businesses Grow

JANUARY 13, 2025

” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. ” A thought-provoking question. My answer was, “No.” Mark Schaefer is the most trusted voice in marketing.

Personalized Marketing 117

Personalized Marketing Marketers Marketing Education 117

Martech

JANUARY 13, 2025

Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Give consumers the information and more than all-or-nothing options on data privacy.

Law 124

Law User-Generated Email Marketing Education 124

Martech

SEPTEMBER 23, 2024

Build The easiest way to build is to provide targeted education opportunities to your team. Or maybe you hire a consultant (buy) who rolls up their sleeves to improve your program and educates your team on what they are doing (build). This could involve free or paid sources of knowledge.

Marketers 119

Marketers Marketing Education Customer Journey 119

Hubspot Marketing

JULY 12, 2024

Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., Learning Communities Learning communities inspire education and knowledge-building, but they don’t have to strictly be academic. But the HubSpot Community is jam-packed with helpful support resources. candle making).

Branding 113

Branding User-Generated Millennials Education 113

Martech

JANUARY 22, 2025

Educating yourself for better outcomes Setting clear and realistic expectations is essential to ensure your project runs smoothly and stays on budget. By educating yourself, you can set more realistic expectations and create a collaborative environment with your service provider. Whats your time worth?

Price 115

Price eCommerce Education Management 115

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.

Transform 124

Transform Analytics User-Generated Education 124

Hubspot Marketing

OCTOBER 29, 2024

Image Source Strategy #3: Educational Content I heard from a lot of experts that educational, hyper-relevant content is essential for any B2B ecommerce marketing strategy. They outline their solutions for healthcare, education, finance, and more. Image Source What I like most is the way Microsoft markets its AI solutions.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Hootsuite

JANUARY 15, 2025

More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. Educated Americans are more likely to use LinkedIn Pew Research found that LinkedIn is more popular among college-educated Americans.

User-Generated 108

User-Generated Education Real Estate Transform 108

Search Engine Land

SEPTEMBER 11, 2024

Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Use the auditing process as an opportunity to educate the client, turning it into a valuable learning experience that will pay dividends long after the audit is complete.

SEO 106

SEO Transform Education User-Generated 106

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 115

Customer User-Generated Education Analytics 115

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 113

Education Advertising Advertisers Price 113

Hootsuite

DECEMBER 4, 2024

That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Buffer Marketing

SEPTEMBER 11, 2024

“I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.”   “I use LinkedIn to share educational content related to design engineering and accessible design and development,” he says.

Entertainment 126

Entertainment Education Communications Branding 126

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. Among those leveraging AI, the primary applications are predicting customer behavior (29%) and analyzing large datasets for improved attribution accuracy (27%).

Education 112

Education SEO Advertisers Advertising 112

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.

SEO 109

SEO Logistics User-Generated Finance 109

Search Engine Land

AUGUST 30, 2024

Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. I have found Medium to be a great resource for AI education. Online courses : Enroll in AI and marketing courses on platforms like Coursera and Udemy.

Transform 98

Transform Marketers Marketing Education 98

Martech

SEPTEMBER 3, 2024

Back in education mode “Our perspective is still the same,” he said. ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.” And now Amit Kotecha was in town again. ” Was he surprised at the recent turn of events? .

Advertising 112

Advertising Advertisers CMO Education 112

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.

SEO 132

SEO Gen Z Finance Transform 132

Martech

AUGUST 26, 2024

Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. But programs with more modest production values can be very effective, too. Video is, as it should be, everywhere in B2B.

eCommerce 132

eCommerce Direct Mail B2C Marketers 132

Search Engine Land

JULY 26, 2024

28% of redditors researched online education programs in the past 6 months. Integration with Zapier for direct CRM connectivity. By the numbers: 75% of B2B decision-makers say Reddit has the most influential perspectives on business products. 93% of redditors say the platform helps them make informed tech upgrade decisions.

CRM 107

CRM User-Generated Advertisers Advertising 107

Buffer Marketing

NOVEMBER 14, 2024

If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118