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Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Collaborative efforts in research, education campaigns and policy advocacy can drive systemic improvements in menopause care.
Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.
Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.
Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. While one can know without wisdom, wisdom cannot exist without knowledge. Example : Mary Marketer, the marketing operations manager at ACE Corp.
Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.
So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.
Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. When acting as an AI educator, be sure to provide the information needed to understand and adopt the idea without drowning people in details. Stakeholders have been burned before.
Trust your team and give them the opportunity to educate you. As a leader, your actions set the tone for whether social is viewed as just another marketing channel or a source of mission-critical information. Model the right behaviors by: Asking questions : Its okay to admit that youre not an expert on all things social.
Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience.
In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.
Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.
It focused on honest education about acne treatment. Educational content? How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. In addition to founder stories, she created content on real customer experiences. What change are you trying to create?
Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department. Borrow ideas from other industries Speaking of looking at companies in other fields, stay open to exploring the marketing that’s occurring across all industries and not just yours.
Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.
Education and training. As more educational resources and training programs become available, this barrier will likely decrease. While challenges such as cost, education and integration remain, the benefits of AI are becoming increasingly apparent. In contrast, those still relying on traditional methods may be slower to change.
Build The easiest way to build is to provide targeted education opportunities to your team. Or maybe you hire a consultant (buy) who rolls up their sleeves to improve your program and educates your team on what they are doing (build). This could involve free or paid sources of knowledge.
We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.
If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. But when you’re sharing an aesthetic product image, shorter is sweeter.
” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. ” A thought-provoking question. My answer was, “No.” Mark Schaefer is the most trusted voice in marketing.
They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. a hard sell).
According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.
Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.
Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event!
That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.
Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. RivalIQ puts the median engagement rate on Instagram at 0.43% across all industries.
“I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.” “I use LinkedIn to share educational content related to design engineering and accessible design and development,” he says.
You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.
The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Additionally, they shared tips on scent layering—a concept highly popular on social—and educated fans on “personalizing” their fragrances through different product combinations. Enter TikTok LIVE Shopping.
Why it matters: They’re revolutionizing communication in marketing, education, and customer service by providing scalable, personalized video and interactive experiences—often indistinguishable from real people. Surprising facts: The global AI in education market was worth £2.5 Surprising fact: As of early 2025, over 1.4
Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. But programs with more modest production values can be very effective, too. Video is, as it should be, everywhere in B2B.
Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. These “power users” deeply understand the tool’s features and best practices. Have them: Create best practices and documentation for consistent, efficient tool use across teams.
HubSpot is a software company first and an education provider second. But by providing free educational resources, the company establishes trust, and builds long-term relationships with students. And most offer substantial value, especially for marketers, salespeople, and customer success professionals.
Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Give consumers the information and more than all-or-nothing options on data privacy.
Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).
Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. However, nearly half of their purchases are offline and in stores (and no, it isnt all grocery shopping).
Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Humor is the Secret Sauce: If you can make a Gen Z’er laugh, you’ve won half the battle. That circles back to the first point: if I laugh with you, we must be friends.
Educating yourself for better outcomes Setting clear and realistic expectations is essential to ensure your project runs smoothly and stays on budget. By educating yourself, you can set more realistic expectations and create a collaborative environment with your service provider. Whats your time worth?
Information-led content — also referred to as ‘educational’ content — is all about delivering facts, data, and answers to specific questions. We also cover five practical tips to help brands regain control of their narratives and create content that stands out from AI-generated material. Let’s dive in.
Marketing provides content that educates and equips teams with key talking points to drive client conversations. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft.
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