Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Amazon changed the book market forever with the launch of the Kindle. Why it matters.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Before writing your marketing emails, make sure you have a segmentation that makes sense.

Email Marketing 98

Email Marketing User-Generated Communications Marketers 98

Exposure Ninja

APRIL 25, 2025

Today, the best marketers are using AI to enhance their process not replace it. As Abigail Daunton-Johns , Head of Content and Email Marketing at Exposure Ninja , puts it, “People are learning to use generative AI tools better to help them create really quality content.” And that’s exactly what drives action.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. E-Books or Whitepapers.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. They struggled to get started, so we built educational content and onboarding flows designed to guide them. But users werent converting, and growth stalled.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Hubspot Marketing

MAY 13, 2022

For example, if your business's goal is to increase online revenue by 20%, your marketing team's goal might be to generate 50% more leads via the website than the previous year to contribute to that success. Use a high-level marketing plan template to outline your annual marketing strategy, identify top priorities, and more.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders? They should already be table stakes for experienced email marketers, Carr said.

Email Marketing 134

Email Marketing B2C User-Generated Education 134

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. They often create educational LinkedIn content and relatable memes that prove how well they understand their potential customers.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Adobe Experience Cloud Blog

APRIL 10, 2015

Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Hubspot Marketing

DECEMBER 13, 2022

Year-over-year, we saw the biggest conversion increases from Education & Health Services followed by Leisure and Hospitality. Education and Health Services. Year over year, Leisure and Hospitality also saw a huge YoY gain along with Education & Health Services. Email Opens Hold Steady Despite More Sends.

Branding 134

Branding Manufacturing Health Retail 134

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing encourages product and industry education.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. The Power of Customer Retention Marketing. Incorporating key insights into your content marketing plan can make your strategy more influential.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Rock Content

JULY 22, 2020

How about finding out more about these options and the benefits of this strategy for your planning? What are the 7 types of live video to be used in your marketing plan? As much as a blog or email marketing is still relevant, interest in video content is growing. Educational. Keep reading!

Marketing Strategy 122

Marketing Strategy User-Generated Education Marketers 122

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 115

eBook Marketing Plan Influencer Marketing Marketers 115

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Vertical Response

JULY 25, 2022

VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers. We have the tools you need to produce impressive email campaigns. If you don’t have an email marketing plan, you’re missing out on a huge opportunity.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. SaaS marketers today must find a balance between educating their audience and drowning them with information. Email marketing. Another major understatement.

Marketing Strategy 131

Marketing Strategy Price Marketers Marketing 131

Marketing Insider Group

DECEMBER 13, 2021

It’s simple but comprehensive, and it can be used for all content marketing efforts. Managing social media content is a large and complex undertaking in itself within any content marketing plan. CoSchedule’s content calendar template is useful because it includes sections for general content, social media, and email marketing.

Content Marketing 144

Content Marketing Marketers Marketing Email Marketing 144

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Neil Patel

SEPTEMBER 3, 2021

Bringing together different team members virtually isn’t easy, and it takes good planning. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing.

Marketers 138

Marketers Marketing Price Education 138

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Email Marketing. Brand awareness.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with. Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave.

CRM 103

CRM Email Marketing Finance Education 103

Scoop.it!

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. That’s where email marketing comes in. Email marketing can help you follow up with the leads and nurture them through the customer journey until they are ready to purchase. All the lead has to do is provide their email address and have the resource emailed to them.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Hubspot Marketing

FEBRUARY 21, 2023

Competition from other mobile platforms: With the growth of social media and other mobile content-driven apps, emails could be feeling less relevant to some consumers, despite still being a solid marketing tactic. Although they saw lowering traffic in 2022, other notable lead-growth industries were: Education & Health Services: 10.6%

Marketers 115

Marketers Marketing B2C Entertainment 115

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Source: O’relly.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

CRM 103

CRM Event Marketing Marketers Marketing 103

AWeber

AUGUST 17, 2023

The overall theme of the lead magnet was writing better emails. Our portion was to educate readers on the different types of copywriting formulas that could be used to write better emails. We pulled the content from this blog post titled “ The 3 best copywriting formulas for email marketing.

Copywriting 96

Copywriting Email Marketing Education Marketing Plan 96

Neil Patel

AUGUST 16, 2021

If you’re a B2B marketer, one of the most effective ways to generate qualified leads, apart from word-of-mouth referrals, is webinars. When you bring people together for the sole purpose of educating them, you’ll generate hot leads. Educate them. Each marketing practice requires a different mindset.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Litmus

AUGUST 21, 2020

In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. I feel like a lot of email marketers are unicorns and doing it all.

Email Marketing 105

Email Marketing Education eBook Management 105

Rock Content

JULY 27, 2023

Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. With all these steps well defined, it’s now time to work on promotion!

Education 96

Education Marketers Marketing Communications 96

AWeber

OCTOBER 24, 2023

Include the following elements in your business plan: Executive summary Company description and mission statement Your business goals Market and competitive research List of services you will offer Financial plan Put a plan in writing -- before you get started -- to boost the chances of success for your coaching business.

Non-Profit 105

Non-Profit Transform Price Health 105