This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Emailmarketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization?
Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.
Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Deep engagement for consideration : Provide in-depth resources, whitepapers and expert webinars that address potential customers’ specific pain points and questions.
Emailmarketing is like printing money when you get it right. Thats where trigger-based emailmarketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based EmailMarketing (And Why Does It Work?)
Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”
Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. The marketing plan template is a different story. E-Books or Whitepapers. Image Source. Image Source. Image Source.
So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does emailmarketing include?
More than half of small business owners say that emailmarketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience.
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a whitepaper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.
Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. Any content you promote here should not feature a contact form.
Are you worried prospects will think your emailmarketing is spammy? Emailmarketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. So how do you go about unlocking this mysterious power of emailmarketing?
Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.
Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.
Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content.
Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. For example: Downloaded your whitepaper?
Emailmarketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective emailmarketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with emailmarketing?
90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Emailmarketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Timing matters.
Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.
Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your EmailMarketing. This B2B emailmarketing strategy ebook from Marketo offers insight on how to nurture leads successfully through emailmarketing.
Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and whitepapers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.
Your goal will be to consider your indirect competitors and educate them on the pros and cons. Doing so can help you map your content to the relevant stages of the buyer’s journey to make a marketing funnel. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight.
Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook.
Emailmarketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But emailmarketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.
Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, emailmarketing, search engine optimization, and traditional advertising.
Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, whitepapers, etc. Watch the short video on emailmarketing below. Content Creation.
The takeaway: Between sell sheets, case studies, whitepapers and other marketing endeavors, B2B brands have an abundance of content to work with. Emailmarketing platform Litmus uses Instagram to share their expertise. Blogs and whitepapers can be recycled into carousel posts for maximum engagement.
Downloading an ebook or whitepaper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Blog content should be educational and informative, helpful, or inspiring. Segment your email list. Test your emails. Save time with emailmarketing automation.
Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.
But the large user base is not the only reason marketers love email. Last year, the average ROI of emailmarketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of emailmarketing and give you some tips on optimizing your email campaigns for better conversions.
Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In 2006, the marketplace for emailmarketing automation software was crowded – and getting more so. Marketers must continue to generate more opportunities to support their companies’ growth strategies.
You have a fully translated page that you can borrow inspiration from for your next blog post, whitepaper, infographic, or graphic. If you choose to use Google Translate to enter an ongoing discussion about an industry topic, be sure you’ve educated yourself on the nuances and realities of said topic.
When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, whitepapers, email topics, etc. Like all content marketing, titles play a crucial role in getting the webinar clicked on. The topic is essential for driving registrants and engaging with your audience.
It also includes any blogs and articles, whitepapers, or case studies you publish. Emailmarketing. Emailmarketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in emailmarketing, brands earned $36 back.
A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Here are a few helpful tips to get you started.
About 87% of B2B content marketers use email to engage their audience. A well-executed emailmarketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.
If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. For example, marketing efforts that focus on emailmarketing can incorporate social networking channels to maximize reach.
How do you structure an emailmarketing campaign? What makes an emailmarketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your emailmarketing strategy. When your goals are clear, plan out your next emailmarketing campaign.
Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points.
Examples Blogging, SEO, social media, emailmarketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.
This could include: Templates Webinars Videos eBooks Whitepapers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers. More Content Is Always Better In The Eyes Of The Customer. Hungry for more?
Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. What Does An Inbound Marketing Agency Do?
B2B digital marketing refers to the promotion of products or services between businesses using digital channels. B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Content Marketing. EmailMarketing.
In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. Emailmarketing. Content marketing.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content