Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Experiential and event marketing.

CMO 122

CMO Traditional Marketing Communications Marketers 122

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Price 143

Price Event Marketing User-Generated Education 143

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. But what they’re especially fantastic at is lead generation.

Marketing Strategy 117

Marketing Strategy Event Marketing Education Marketers 117

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. But what they’re especially fantastic at is lead generation.

Event Marketing 109

Event Marketing Education Branding Performance Marketing 109

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Martech

MAY 23, 2022

” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content.

Event Marketing 120

Event Marketing Entertainment Marketers Marketing 120

Marketing Insider Group

APRIL 28, 2021

If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Then, create content that educators can use to solve their problems, and you’ll soon find yourself ranking at the top of the heap in educators’ searches.

Content Marketing 144

Content Marketing SEO Marketers Marketing 144

Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

Thought Leadership 134

Thought Leadership Marketers Marketing CMO 134

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Event Marketing. Voice Marketing. Word of Mouth Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. Here are some free ones to stay up-to-date and keep your resume filled with relevant marketing education. Marketing 101 by Kutztown University. 6 Week Course in Branding by About.com.

Inbound Marketing 133

Inbound Marketing Marketers Marketing Event Marketing 133

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

APRIL 24, 2012

And finally, instead of spending the whole time taking notes, I was able to just watch the presentations because Blueglass did a blog summary of every session at the event (sans the special attendee only content). As event marketers and event attendees know, a successful conference goes far beyond the content.

Logistics 118

Logistics Event Marketing Food Education 118

Search Engine Land

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. But what they’re especially fantastic at is lead generation.

Event Marketing 91

Event Marketing Education Whitepaper Branding 91

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. Create In-Person Events. Event marketing is another initiative that can seem expensive. But it doesn’t have to be!

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Marketing Insider Group

SEPTEMBER 20, 2021

While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities.

Communications 139

Communications Marketers Marketing Promotion 139

Marketing Insider Group

MAY 5, 2021

Marketing experiential aspects of an event can also set your event apart from the competition. Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other. Consider Facilitating a Hybrid Event.

Marketers 140

Marketers Marketing Communications Education 140

Marketing Insider Group

SEPTEMBER 17, 2020

Event Platform and Data Security. Both webinars and virtual events can be used to host educational sessions, interviews, product demos, etc. While webinars can be a single or multi-session event, virtual events have more flexibility and they can be single, multi-session, and/or multi-track. On-Demand Content.

User-Generated 143

User-Generated Education Product Place 143

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership 141

Thought Leadership Marketers Marketing Whitepaper 141

Martech

JANUARY 2, 2024

Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR. I offer up some great free resources including my XR/AI Marketing Brief — a monthly newsletter — and the AI Marketing Revolution Challenge Video Series. The pillars include: Content creation and management.

PR 136

PR User-Generated Fashion Marketers 136

Search Engine Land

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. But what they’re especially fantastic at is lead generation.

Marketing Strategy 78

Marketing Strategy Event Marketing Education Marketers 78

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind. Let’s provide education, webinars, pro-bono support.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Learning, education and training.

Marketers 115

Marketers Marketing Communications Education 115

Marketing Insider Group

MAY 23, 2021

Having a digital sketch artist illustrate keynotes from live educational sessions could be a great point of entertainment. One of the ways to quickly get attendees involved is to gamify event activities. Some event organizers rely on their intuitive platform and interface and leave attendees to find their way.

Entertainment 143

Entertainment Food Education Communications 143

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103

CRM Event Marketing Marketers Marketing 103

Martech

AUGUST 15, 2023

The Institute offers a number of educational programs and certifications. Through Raab Associates, Davis also offers consultancy services on marketing technology. LinkedIn: Greg Krehbiel (2.3K Membership is free. LinkedIn: David Raab (9.6K In your inbox. Business email address Subscribe Processing.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Marketing Insider Group

JANUARY 4, 2021

Jaime has run a successful webinar program at RSM that is both highly scalable (more than 200 webinars per year) and features strong knowledge transfer and value, utilizing Continuing Professional Education (CPE) credits.

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

AUGUST 20, 2015

Enter the all-marketer solution to networking, education, and general getting-your-creative-juices-flowing—a virtual event that you can attend from your desk (or couch with your cat) that puts the minds of 30,000 marketers in one place, discussing the challenges, skills, and possibilities that you care about.

Thought Leadership 134

Thought Leadership Marketers Marketing Education 134

Marketing Insider Group

JULY 15, 2021

And be sure to join the Dresner Advisory Services team for their free educational Luncheon Learning webinars. The post On-Line Events on Twitter: Long-Live the Tweetchat appeared first on Marketing Insider Group. All ticket sales help benefit charity.

Transform 145

Transform Education Analytics Promotion 145

Martech

AUGUST 9, 2023

Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. followers) More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience Get MarTech!

CMO 98

CMO Event Marketing Education Place 98

Marketing Insider Group

AUGUST 17, 2020

Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. Registration/Ticket Sales.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Adobe Experience Cloud Blog

JANUARY 5, 2017

This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Here’s an example of a referral campaign that we ran for our annual event, Marketing Nation Online. Polls and Surveys. Discount Codes.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134