Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 132

Gen Z Transform Millennials User-Generated 132

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 91

Gen Z Affiliate Marketing Influencer Marketing User-Generated 91

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 86

Gen Z Branding Retail Education 86

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.

SEO 130

SEO Gen Z Finance Transform 130

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z 68

Gen Z Pharmaceutical Health Millennials 68

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Transform 122

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 142

Gen Z Advertising Advertisers Millennials 142

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 120

Education eBook Gen Z Marketing 120

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” Gutterman’s response? “They just have an amazing nose for B.S.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Hubspot Marketing

NOVEMBER 1, 2024

Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Use this to your advantage. Think about your industry or product and what your target audience wants and needs to know about it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. The typical American Snapchatter lives in an urban environment and has some college education. Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have some college education.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Each sector has its strengths and challenges.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. YouTube Education Demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools. What can you do?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

JULY 25, 2022

If your e-commerce business is targeting Gen Zers, then, it's vital you focus your efforts on social media rather than paid ads when it comes to attracting new leads to your products and educating those leads on your products. Mobile phones are the most popular device for online shopping.

Gen Z 129

Gen Z Millennials Retail Price 129

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Who is Using Dispo? The upshot? Conclusion.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

FEBRUARY 17, 2023

Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. Educational content. It’s an impactful form of social media content and educational content.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content.

Transform 85

Transform Marketing Marketers Gen Z 85

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

MARCH 26, 2025

This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. While its user base is diverse, with a notable presence among Millennials and Gen X, it’s particularly valued for its immediacy. With a substantial user base of 24.8

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 128

Gen Z Marketing Marketers User-Generated 128

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 84

Gen Z Copywriting Real Estate Marketing 84

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. Just 2% had a secondary level education.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. View this post on Instagram.

Retail 127

Retail Gen Z Fashion Millennials 127