Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Millennials Advertising Advertisers Transform 122

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

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Gen Z Advertising Advertisers Millennials 137

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

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Education eBook Gen Z Marketing 119

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

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Gen Z Millennials Customer Acquisition Advertising 126

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. That number climbs even higher for Gen Z.

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Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Education Gen Z Millennials Promotion 111

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. YouTube Education Demographics.

Gen Z 144

Gen Z Millennials User-Generated Education 144

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 76

Gen Z Millennials Shipping User-Generated 76

Hubspot Marketing

JULY 25, 2022

If your e-commerce business is targeting Gen Zers, then, it's vital you focus your efforts on social media rather than paid ads when it comes to attracting new leads to your products and educating those leads on your products. Mobile phones are the most popular device for online shopping.

Gen Z 131

Gen Z Millennials Retail Price 131

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Who is Using Dispo? The upshot? Conclusion.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

FEBRUARY 17, 2023

Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. Educational content. It’s an impactful form of social media content and educational content.

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Gen Z Education Social Media Marketing User-Generated 137

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Each sector has its strengths and challenges.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

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Gen Z Millennials Entertainment Health 59

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. So, creators with a smaller following can be more aligned with your budget.

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Gen Z Millennials Inbound Marketing Entertainment 103

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

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Gen Z Millennials Health User-Generated 93

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 51. Source ) 52.

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Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

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Gen Z Entertainment Marketing Marketers 145

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

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Thought Leadership Gen Z Millennials Content Marketing 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram education demographics. Meanwhile, 37% of users have some college education. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Neil Patel

DECEMBER 28, 2021

In the “related topics” section, I see terms like education assessment and professional development, which means a list of digital marketing courses or training might do well. Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2

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Gen Z Health Entertainment User-Generated 115

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Hubspot Marketing

AUGUST 12, 2022

Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Half of the respondents believe climate change is one of the most important social issues companies should take a stance on – with the highest response from Boomers (ages 55+) and Gen-X (ages 35 to 54). Satya + Sage.

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Gen Z Education Marketing Marketers 145

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

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Millennials Health Education Gen Z 128

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.

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Gen Z Entertainment Non-Profit Millennials 115

Businesses Grow

MARCH 27, 2023

Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many. Here are five key trends to help guide your decisions.

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Gen Z Transform Millennials Marketing 145

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. By focusing on education, you add instant value. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Build brand loyalty. High school advice? Source: Instagram.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. View this post on Instagram.

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Retail Gen Z Fashion Millennials 109

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Martech

JULY 18, 2022

This is highest among parents with children 2-12 (78%), African-Americans (80%) and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Educate yourself and your team. and 68% in their product range. That is when you must speak up. Test and measure.

Gen Z 105

Gen Z Millennials Customer Acquisition Education 105

Hubspot Marketing

JANUARY 5, 2021

More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Educational videos are great added-value content because they help audiences in their day-to-day lives. Educational videos are great added-value content because they help audiences in their day-to-day lives.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Businesses Grow

MARCH 18, 2024

The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. 58% of Gen Z think the more absurd, the cooler it is. to focus on educational sessions that will energize me for the rest of the year! Very useful. How do we reach them?

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Gen Z Energy Transform Thought Leadership 127

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79