Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 91

Gen Z Branding Retail Education 91

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. The great content, steered by SEO, means theyre featured in four places right at the top of Google. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service.

SEO 131

SEO Gen Z Finance Transform 131

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. Now is the time to refine your approach, experiment with new strategies and solidify your place in this thriving digital ecosystem.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. This change could generate new opportunities for paid communities that provide access to more qualified, topic-specific audiences. of users identified as male and 39.1%

Branding 87

Branding Gen Z Pharmaceutical Health 87

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. This approach allows us to cater to multiple generations simultaneously. It’s so easy.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Retweets and responses. ursinuscollege.

Education 107

Education Gen Z Shipping Marketing 107

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started? It’s time to learn.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Share educational content to build trust. These are commonly focused on sharing sale or discount information or delivering other content related to their past engagement with you.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 134

Gen Z User-Generated Education Food 134

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Creating content that reflects your brands values (e.g.,

Transform 87

Transform Marketers Marketing Gen Z 87

Marketing Insider Group

DECEMBER 14, 2020

Sometimes Twitter and other social media platforms are the best places to spot trending topics. By taking the time to fully understand their “Generation Z” audience, they’ve been highly successful in creating content that not only gets read but also drives conversions to financial institutions that partner with the app.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

SocialPilot

APRIL 17, 2025

Instagram stories: Short video clips (often 15 seconds or less) that are generally casual, low-pressure, and easy to make. That makes Stories a great place to experiment. There is a time and a place for everything even your Instagram posts. They also disappear within 24 hours unless you pin them to your Instagram highlights.

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. General Creator Economy Stats.

Gen Z 144

Gen Z Influencer Marketing Education Marketing 144

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 127

Gen Z Marketers Marketing User-Generated 127

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 137

Gen Z Entertainment Education Social Media Marketing 137

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. I think over time, things will fall into place, but you won't have all the answers until you actually start posting. And then, over time, things will fall into place accordingly.”

Gen Z 115

Gen Z Analytics Fashion Management 115

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 104

Gen Z Millennials Inbound Marketing Entertainment 104

Businesses Grow

APRIL 28, 2025

They’re using AI as a crutch because they never had an edge in the first place. We see Gen Z caring more about the planet and environment than any generation ever, yet they’re driving fast fashion brands like Shein and Temu, which are terrible for the environment. What are your thoughts on this?

Transform 83

Transform Gen Z Branding Fashion 83

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Hootsuite

MARCH 11, 2020

LinkedIn general demographics. LinkedIn education demographics. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn education demographics. LinkedIn age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. This is likely thanks to the platform’s focus on educational content over pure entertainment. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. Still, the brand had to be relevant to earn the place! Only now matters.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Just 2% had a secondary level education. of LinkedIn users while only 2.9%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 10. Source ) 11. On average, U.S. adults spend 30.1 minutes a day on Instagram in 2022. Source ) 12.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

NOVEMBER 7, 2022

With social commerce expected to increase by 25% , social media is the optimal place to bring your holiday marketing strategies to life. Twitter is the first place social media users turn to get the latest news—including real-time holiday deals. Gen Z uses TikTok as their preferred search engine. hallmarkchannel.

Gen Z 130

Gen Z Retail Marketing Marketers 130