Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get scheduling, promotion and marketing tools all in one place for your entire team. Source: Statista 10. YouTube U.S. YouTube U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hootsuite

MARCH 11, 2020

Use them to narrow down your targeting efforts—and boost your social impact. LinkedIn general demographics. LinkedIn education demographics. They’re also a prime market due to their high-purchasing power and early-career status. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram education demographics. 43% of U.S.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

MAY 31, 2022

This is likely thanks to the platform’s focus on educational content over pure entertainment. Pinterest is the 14th largest social network in the world. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% Worldwide, 47.3%

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Review and scale your social media strategy. Source It offers video-based, on-demand courses, tutorials, and certifications. Why is this great digital content?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. Audio chat rooms are trendy among Gen Z. Educational content.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

MAY 1, 2023

YouTube users seek out entertainment, education, and inspirational content. YouTube is the second most popular social media platform, used by 57% of U.S. TikTok users watch a mix of entertaining, educational, and inspirational content. adults are on TikTok, but this shoots up to 62% when we look at Gen Z.

Gen Z 136

Gen Z Entertainment Education Social Media Marketing 136

Neil Patel

MARCH 22, 2021

What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. By making social media marketing more personal again, which is where Instagram’s “Live Room” feature comes in. For instance, some demographics, like Gen Z , are more responsive to social media marketing.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. With a substantial user base of 24.8

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. 75% of U.S. 74% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Sprout Social

NOVEMBER 7, 2022

Gen Z uses TikTok as their preferred search engine. To reach them this year, consider how your holiday marketing can meet their search intent. Educate them about problems your products can help them solve (example: how to decorate your Christmas tree like a pro). Read our complete guide to social media marketing.

Gen Z 130

Gen Z Retail Marketing Marketers 130

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. You can still educate at the same time.

Law 61

Law Health Entertainment Gen Z 61

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. appeared first on Sprout Social. Availability.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Sprout Social

FEBRUARY 24, 2020

Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana. Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. But TikTok disrupts that.

Branding 145

Branding Gen Z Fashion Energy 145

Hubspot Marketing

JULY 18, 2022

For instance, Headway, an educational technology app that provides personal growth content, saw a 15% decrease in cost-per-acquisition with Reels ads , a 10% increase in video views with Reels ads, and a 10% increase in trials with Reels ads. TikTok and Abbott Lyon.

Gen Z 136

Gen Z eCommerce Fashion Retail 136

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust.

Gen Z 130

Gen Z Entertainment Education Social Media Marketing 130

Hootsuite

MAY 2, 2022

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Google Trends. Source: Hoosuite’s Instagram Insights. Nike averages 4.6

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. Then, here are five ways you can use Instagram Reels in your social media marketing strategy: Reuse Tik Tok videos. Share educational content. Try it free today. Get Started.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

NOVEMBER 10, 2021

While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Where does your target market overlap with TikTok users? Whether it’s a fitness video or a cooking demo, audiences tend to like a little bit of education in their feed. Source: Pew Research Center.

Gen Z 145

Gen Z Analytics Energy Advertising 145

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer's journey.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Ah, the age-old social media marketing trick: ask a question to encourage comments. Are we leaning into millennial cringe or Gen Z chaos?

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. Social media marketing.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122