Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. However, not every creator crafts content to promote a brand or generate income. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising. Let me explain.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

FEBRUARY 17, 2023

Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. User-generated content. Educational content. Content that represents brand values.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 80% of 45-64 year old American internet users watch videos on YouTube. YouTube Education Demographics. 2019 YouTube Demographics.

Gen Z 144

Gen Z Millennials User-Generated Education 144

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 76

Gen Z Millennials Shipping User-Generated 76

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. HubSpot Blog ).

Gen Z 142

Gen Z Influencer Marketing Education Marketing 142

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. Another platform where users are selling Dispo invites is Buy Me a Coffee.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hootsuite

MARCH 11, 2020

LinkedIn general demographics. LinkedIn education demographics. Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. LinkedIn age demographics.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

NOVEMBER 21, 2022

For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Gen Z is becoming a growing generation within the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Instagram Live Rooms allow you to monetize your content to generate some income from the platform.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Hubspot Marketing

JANUARY 5, 2021

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. More Explainer or Educational Videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 110

SEO Gen Z Finance Transform 110

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service. Higher user reviews for products.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Gather user-generated content? Leverage user-generated content.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram is a place where users want to discover and follow brands too.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. It currently has about 196 million active monthly users. The Future of Social Listening Gen Z consumers are no longer toddlers. In America, we recently had a Gen Z elected to Congress.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. It generates replies based on statistical regularities in their training data. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Many Chat

JULY 13, 2022

The good news is that there’s a way to counter almost every reason why users no longer find your account interesting enough to follow. million Instagram users in the US alone. Content that educates or entertains is more likely to be shared, which should be your number one goal. Now let’s dive into how to fix these mistakes.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Buffer Marketing

JANUARY 11, 2023

We received a great user question on this very topic and will try our best to answer it in this edition of # AskBuffer. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Gen Z 132

Gen Z User-Generated Energy Education 132

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124