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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 115
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media marketers post content non-stop; 20% post daily, 22% post a few times a day, and 34% do it several times a week. 45% post content that reflects their brand’s values, followed by relatable (42%), educational (39%), trendy (39%) and funny content (36%). But what kind of content are they posting?

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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

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The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Hubspot Marketing

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Global Marketing Day, hosted by Semrush, is a 24-hour online marketing conference that brings together top experts from major brands like Google, TikTok, Pinterest, and Vogue Business. Why I like it: Duolingo proves that even tech brands can humanize themselves through humor and relatability. Word of mouth takes over.

PR 92
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Content Diversification Leads to Greater Revenue Gains

Adobe Experience Cloud Blog

Do they prefer different types of information (promotional versus educational) in different formats? The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. People are busy. Audio content hasn’t changed much over the years.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Global Marketing. Voice Marketing. Word of Mouth Marketing.