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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 103
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Instagram is used by 65% of social media marketers, coming in just behind Facebook at 67%. The good news for Instagram marketers is the platform takes the top spot for ROI, engagement, and biggest potential growth in 2023. Among those already using it, 49% plan to increase their investment and 43% keep investing the same amount.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. In other words, you know what you need to get your audience to do or feel after consuming it and grasp who they are and what theyre interested in. So, here, you outline your content.

Tentpole 109
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The B2B Content Marketing Buyer Disconnect [Research]

Marketing Insider Group

In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. Buyer Disconnect.

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The Four Big Wins of a Marketing Calendar

Adobe Experience Cloud Blog

Here’s how: You can see everything in one unified calendar – from a single campaign to a global view of marketing activities across teams. Imagine your company is sending out webinar invitations, several event follow-ups, and a series of educational content – but all of these messages are coming from separate groups on your team.

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Essential Marketing Skills Checklist to Build Successful Career

Pam Didner

Self-help books can be useful as you educate yourself, but it’s key to become aware of your specific styles, strengths, and weaknesses because no one knows you better than you do. She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Check out the list!

Marketing 121
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How to Create a Global Content Marketing Strategy

Rock Content

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Source: O’relly.