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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 105
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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

To follow up on the Barbie trend, I cant skip mentioning Duolingo's perfect timing with their owl mascot, who transformed into Margot Robbie. Global Marketing Day, hosted by Semrush, is a 24-hour online marketing conference that brings together top experts from major brands like Google, TikTok, Pinterest, and Vogue Business.

PR 98
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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way! Today, webinars are more important than ever.

Transform 142
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. So, how’s it going so far? But what kind of content are they posting?

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Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

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5 big obstacles to overcome to succeed in agile marketing

Martech

Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success. You’ll want to understand the scope of your agile marketing transformation and everyone impacted by it. Instead, take on an agile approach to becoming agile.

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Marketing, especially digital marketing, revolves around data.