Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. This is the premise behind the FTC guidelines.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 113

Education Market Trends Marketers Marketing 113

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Duct Tape Marketing

JULY 28, 2020

How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neal Schaffer. In this episode of the Duct Tape Marketing Podcast , I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand.

Influencer Marketing 101

Influencer Marketing Education Social Media Marketing Marketers 101

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 134

Influencer Marketing Transform Marketers Marketing 134

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 117

CMO Transform Price Education 117

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Billed as a full lifecycle influencer campaign management tool, the platform eases you into the influencer scene.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 125

Influencer Marketing Branding User-Generated Marketers 125

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketers Marketing 116

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 111

Influencer Marketing Branding Finance Marketers 111

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Martech

NOVEMBER 13, 2024

Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals. Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 90

PR Influencer Marketing Marketers Marketing 90

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 Small-scale influencers were shown to have the highest engagement with audiences.

Influencer Marketing 98

Influencer Marketing Marketers Marketing Education 98

Martech

JANUARY 24, 2025

Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025. As an educated marketer, you should pay attention to the same news your execs are tracking. Watch stats to help you understand where your market is going.

Non-Profit 129

Non-Profit Marketers Marketing Finance 129

Sprout Social

APRIL 21, 2025

Social listening, research, monitoring and partnering with influencers will help you learn about the community behaviors and inform how to authentically engage with them. Micro-influencers are often stewards of niche communities, a role they respect when it comes to allowing brands into the space.

Branding 92

Branding Finance Fashion Health 92

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. Whether you're a creator, agency rep, or marketing professional, you'll find valuable insights to help you grow. Insights on building impactful influencer marketing strategies.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

JANUARY 17, 2025

For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. But it was essentially educated guessing at the group level. It wasn't a bad approach. We wanted to do better than that.

Transform 118

Transform CMO Influencer Marketing Education 118

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” Mark Schaefer is the most trusted voice in marketing.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Use this to your advantage.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Scoop.it!

JULY 27, 2023

By setting up a healthcare content marketing plan for your organization. As an integral player in the sales funnel, content marketing can help you educate, engage, and convert your prospects and patients. can help you save hours every week on content marketing. Learn how Scoop.it

Education 98

Education Content Marketing Health Affiliate Marketing 98

Buffer Marketing

NOVEMBER 14, 2024

If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Martech

OCTOBER 18, 2024

Showcasing your products or services with a live how-to helps you educate viewers and generate interest. Influencer content is key during consideration: About 67% of buyers who know about B2B influencer marketing say it is crucial when weighing their options in the IT buying process.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

User-Generated 121

User-Generated Food Analytics Promotion 121

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 96

PR User-Generated Transform Thought Leadership 96

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. YouTube influencer statistics Considering working with influencers on YouTube? Source: Statista 10. YouTube U.S.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Hubspot Marketing

OCTOBER 21, 2024

When Jade started out, she was applying to roles related to recruitment, but because of her educational and professional background, did not hear back about most of those roles. Take advantage of self-paced education resources. She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title].

Gen Z 103

Gen Z Copywriting Influencer Marketing Education 103

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Hootsuite

OCTOBER 18, 2024

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketers Marketing 111

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. The hospital follows this same ethos on social, and develops original influencer content to help fulfill their mission.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hubspot Marketing

OCTOBER 3, 2022

The top types of creators are educational creators, bloggers, coaches, writers, and artists. The most common types of content marketers hire creators to make are educational content, unboxing or reveals, and testimonials. The top earning types of creators are educational creators, coaches, podcasters, influencers, and marketers.

Gen Z 144

Gen Z Influencer Marketing Education Marketers 144

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Its that balance between too much and too little that Mischenko cautions marketers to assess deeply. Part of this process is defining your marketing channels.

Transform 85

Transform Marketers Marketing Gen Z 85

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Businesses Grow

SEPTEMBER 30, 2024

Mark Schaefer is the most trusted voice in marketing. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Your conference guests will buzz about his insights long after your event!

Social Media Marketing 112

Social Media Marketing Marketers Marketing Education 112