Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketing 140

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

User-Generated 122

User-Generated Food Analytics Promotion 122

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketing Marketers 144

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Lean into your mission.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. Thats by design and it works: Niche communities can foster greater user engagement and loyalty. Be adaptable.

Gen Z 106

Gen Z User-Generated eCommerce Promotion 106

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. The time to adapt is now. The reason?

CMO 88

CMO Transform Price Education 88

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Marketing 119

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. Psst: Need help getting started?

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Buffer Marketing

NOVEMBER 14, 2024

” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 111

Influencer Marketing Branding Finance Marketing 111

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 83

Branding User-Generated Shoppers Fashion 83

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Scoop.it!

JULY 27, 2023

By creating a demand generation and lead generation strategy, you can attract aligned prospects, increase your lead list, and create meaningful patient relationships. By setting up a healthcare content marketing plan for your organization. You’re in luck. But how exactly do you create a demand gen and lead gen strategy?

Education 98

Education Content Marketing Health Affiliate Marketing 98

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. Right behind them is Gen Z.

Transform 88

Transform Marketing Marketers Gen Z 88

Sprout Social

MARCH 11, 2025

Every generation has core memories like these because social media is the epicenter of modern culture. Name: Annette Chacko Company: Sprout Social Title: Content Strategist My definition of social media culture: The collective online behavior among different consumer generations and segments that are inspired by content on social platforms.

Branding 97

Branding Transform User-Generated Fashion 97

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Influencer Marketing Hub ). Influencer Marketing Hub ).

Gen Z 144

Gen Z Influencer Marketing Education Marketing 144

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Immediate traffic generation for time-sensitive promotions or launches.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. So, how are all influencers creators, but not all creators are influencers?

Gen Z 137

Gen Z Influencer Marketing PR Promotion 137

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 24, 2022

Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Users can filter them to see how companies similar to them apply the Vend solution. Groove’s startup journey blog still generates tons of brand awareness for the company. Influencer endorsements build trust.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. They often yield more success for marketers than if they were to work with celebrities or macro-influencers. Educational Content For years, Google was my go-to when I needed information on almost any topic.

Gen Z 133

Gen Z User-Generated Education Food 133

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Gather user-generated content? Guess what?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Marketing Insider Group

AUGUST 16, 2021

The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Interactive content generates twice as many leads and 5x as many page views as static content. This ebook isn’t just educational, it’s fun! Company: Content Marketing Institute. Image Source.

eBook 144

eBook User-Generated Influencer Marketing Content Marketing 144

Sprout Social

SEPTEMBER 14, 2023

Here are a few customer marketing examples from brands who are celebrated for creating connected audiences and loyal customers. Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand.

Customer Marketing 144

Customer Marketing Branding Customer User-Generated 144

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Hubspot Marketing

MARCH 30, 2020

The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. And, of those users, 80% are teen males.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Martech

FEBRUARY 22, 2024

Whether taking advantage of user-generated content, implementing geotargeting for specific regions or crafting hyper-personalized messaging, you can benefit from adopting innovative tactics that align with the unique characteristics of their niche markets.

Target Market 123

Target Market Advertising Advertisers Neuromarketing 123