Marketing Insider Group

MAY 22, 2023

Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a web series that educates viewers about [topic]. Video Marketing 65. What are the most effective types of video content for content marketing purposes? Digital Marketing Ads 90.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Calvyn Lee Blog

JANUARY 28, 2023

To help with boosting exposure, the platform launched the contextual advertising program Pulse, giving marketers the opportunity to place ads adjacent to trending, highly-engaging, and relevant content. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 119

Transform B2C Finance Affiliate Marketing 119

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. We have a full breakdown of HubSpot’s strategy in another post and video. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. According to a recent study , millennials watch online videos for 2.4 Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products.

Gen Z 145

Gen Z Millennials Finance Education 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities. Free Influencer Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hubspot Marketing

MARCH 21, 2024

Educate your audience. Create and promote more video content. Video marketing has become increasingly popular in recent years. Wyzowl's State of Video Marketing reveals that 91% of businesses use video as a marketing tool — an all-time high and a significant jump from previous years.

Marketing 127

Marketing Marketers User-Generated Promotion 127

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Adobe Experience Cloud Blog

AUGUST 21, 2018

The account exists to provide education and learning about science solely through GIFs. Using engaging visual and video content is proving to be a definite success for General Electric, as the above GIF received 479 engagements (such as likes, reblogs, and notes). Brands succeeding with GIFs include: General Electric. Nickelodeon.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create. chipotle Get it early on @roblox.

User-Generated 130

User-Generated Shipping Video Marketing Product 130

Sprout Social

DECEMBER 28, 2016

You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. Why It Worked.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Sprout Social

OCTOBER 16, 2018

Instead, brands educate followers via how-to’s and tutorials. Investing in video marketing. Video marketing is oftentimes a sort of boogeyman for brands who see it as too much of a financial investment. The key is to find influencers that align with your brand, goals and budget. The reality, though?

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Sachs Marketing Group

DECEMBER 1, 2023

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. Remember, the goal of email marketing is to build relationships, so keep your communications human, personal, and respectful of your audience’s inbox.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Although video marketing may seem intimidating or time consuming, it's worth the investment. Set up podcast interviews.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel?

Marketing 100

Marketing Marketers Entertainment User-Generated 100

Hubspot Marketing

OCTOBER 9, 2019

Influencers. Influencer marketing isn't a passing fad. According to Think with Google , collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities. Video marketing. It's time to add video marketing to your content strategy.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Q: What role does content marketing play in ecommerce strategy? Q: How can ecommerce businesses leverage influencer marketing tools?

eCommerce 106

eCommerce PR User-Generated Marketing 106

Exposure Ninja

JULY 5, 2023

Example: A marketing automation software provider publishes case studies detailing how their platform has helped clients streamline their marketing efforts and boost lead generation. It’s no secret that people love watching videos, whether it’s cute cats, epic fails, or mouthwatering recipes.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Spiralytics

NOVEMBER 14, 2023

Influence parents’ decision-making When people become parents, their priorities naturally change to account for their offspring. Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Influencer marketing can be a potent tool for reaching and engaging this demographic.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Video marketing vs. commercial advertising.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Rock Content

JUNE 27, 2023

Influencer Marketing Influencer marketing involves partnering with individuals who have a strong following and influence in your industry or niche. These influencers can range from social media personalities to industry experts or bloggers. Adobe Premiere Pro, Final Cut Pro), video analytics platforms (e.g.,

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Rock Content

JULY 16, 2023

Informative Blogs: Educating and Inspiring More than anything else, the internet is a vast repository of information. However, businesses can leverage personal blogs for influencer marketing purposes. A perfect example of this is a video blog, which uses video segments instead of written articles and posts.

Food 40

Food Affiliate Marketing Influencer Marketing Entertainment 40

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Sprout Social

AUGUST 7, 2020

But we’re here to demystify that landscape for you and show you how TikTok influencer marketing operates, how different industries make it work for them and break down the culture it all lives in. He’s quick to hop on trending music and memes to relay health education in a surprisingly relatable way. Take healthcare for example.

Gen Z 145

Gen Z User-Generated Education Health 145

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. Create educational videos: Make videos that teach the audience something new, positioning the brand as an expert in its niche. Experiment with creative features.

Gen Z 122

Gen Z Law B2C Entertainment 122