Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.”

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Litmus

SEPTEMBER 25, 2024

Content marketing: Educates and inspires at every stage with valuable content. Healthcare In healthcare, education and trust are essential. Share valuable, educational content that establishes your expertise and use targeted newsletters to engage patients. SEO and PPC: Increases visibility and attracts high-quality leads.

Management 96

Management Marketing Marketers CRM 96

Martech

MARCH 14, 2025

This includes clarity on use cases and customer journeys and the ability to educate and involve all relevant teams (like IT, marketing and customer service). They should educate all involved teams on the potential value of the CDP and identify early adopters within the organization to provide proof points.

Key Performance Indicator 58

Key Performance Indicator Customer Journey Finance Education 58

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. Ready to dive in? Clicks and click-through rates.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.65% Education Social Media Benchmarks The education industry has started extensively leveraging social media to disseminate information and engage with students and guardians. Informational videos and educational webinars are highly effective. Facebook posts per week: 3.4 on weekdays.

Transform 64

Transform Food Education Fashion 64

Martech

SEPTEMBER 18, 2024

For “I-want-to-know” moments, offer educational content like guides and industry reports. KPIs for measuring micro-moment marketing success To gauge the effectiveness of your micro-moments strategy, track key performance indicators (KPIs) that show how well you capture and convert these moments.

Customer 68

Customer Key Performance Indicator CRM Management 68

Hootsuite

DECEMBER 3, 2024

Or, it could be that you need to double down on crafting content that entertains, educates, and informs the most relevant audience for your brand rather than going for broad appeal. We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals.

Analytics 107

Analytics CRM Price Key Performance Indicator 107

Backlinko

NOVEMBER 1, 2024

This is where educating your audience about roof maintenance provides added value. Take these questions and turn them into content for your blog or an FAQs page, like the one here from Quantum Roofing. Teach a Hack or Pro Tip Sometimes, people don’t have a problem with their roofs right now, but want to know how to prevent them in the future.

SEO 95

SEO Real Estate Key Performance Indicator Management 95

Lusha

DECEMBER 9, 2024

Think of it as a journey with your prospects: At the top of the funnel: Share educational blog posts or industry insights Further down: Offer case studies, product demos, or free trials The goal: Provide the right information at the right time. This builds trust and shows the value of your solution.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Sprout Social

APRIL 20, 2020

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is where higher education branding plays an important role.

Branding 145

Branding Education Thought Leadership Key Performance Indicator 145

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. So, how can CMOs become the factor that drives business growth?

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Key elements of an effective email marketing campaign include a robust email list, a reliable email service provider (ESP), and clear goals that align with your broader marketing strategy.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Rock Content

FEBRUARY 5, 2021

Your strategy should also include KPIs (Key Performance Indicators) that will indicate whether or not your brand has reached its goals in a specific time frame. They want content that jumps out at them, content that educates or entertains them. Establish A System.

Key Performance Indicator 143

Key Performance Indicator Transform Copywriting Entertainment 143

Hubspot Marketing

DECEMBER 12, 2022

Educate your audience. Take a look at several key performance indicators (KPIs) like profile views, video views, video likes, and follower growth to see if you're inching closer to your goals. Increase brand awareness. Improve brand image. Promote products. Generate website traffic. Expand your audience.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Customer Journey 127

Customer Journey Customer Energy Transform 127

Adobe Experience Cloud Blog

JUNE 5, 2019

On top of that, you can’t make an educated decision about whether to continue investing in that channel or increasing the budget. Digital marketing key performance indicators (KPIs). Pipeline value? If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketing 134

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Often known as hard skills , technical skills are easily defined and measured competencies you gain through training or education. Identifying key performance indicators. Data analysis.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Next, set key performance indicators (KPIs) for your SMART goals.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. What automated reports can you set up to do some heavy lifting for you? Suppose you’re tasked with improving attributable revenue every quarter.

Key Performance Indicator 120

Key Performance Indicator Education User-Generated Search Marketers 120

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Seminars (often called webinars when hosted online) are valuable, education-centric events attended by a small number of people. Event marketing encourages product and industry education.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Lynton Web

JANUARY 29, 2025

Whether it's financial incentives, educational resources, product discounts, or exclusive access to new features, ensure the rewards are both attainable and valuable to partners. Set key performance indicators (KPIs) to evaluate the success of your loyalty program.

Transform 52

Transform Key Performance Indicator Manufacturing Communications 52

Search Engine Land

SEPTEMBER 15, 2023

This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Define key performance indicators (KPIs): Identify metrics that will be used to evaluate success. But managing client expectations remains critical.

Management 130

Management SEO Key Performance Indicator User-Generated 130

Marketing Insider Group

MAY 17, 2021

Your audience expects content that educates them and talks about their challenges, so you need to plan out what content to create for your target audience and why with buyer personas. Productivity and throughput will be an issue, and you won’t have a set of KPIs (key performance indicators) to measure content marketing ROI.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Marketing Insider Group

JUNE 8, 2021

KPIs (key performance indicators) are imperative to content marketing success! It should be educational and helpful, not salesy. The expectation is that the 10% growth is accomplishable within 90 days. Below is a quick video with over one million views on setting SMART goals. After You Set Goals, You Need to Define KPIs.

Content Marketing 141

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 141

Adobe Experience Cloud Blog

MAY 8, 2019

In the mid-funnel, research-and-consideration stage, your job is to educate buyers of the challenges they face and help them solve their issues with things like whitepapers, buying guides, analyst reports, and ROI calculators. Remember when we recommended starting your campaign by identifying your end goals?

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Lynton Web

JANUARY 28, 2025

Performance Analytics and Reporting Transform your franchise's data into actionable insights with HubSpot's comprehensive analytics suite. Create custom dashboards that track key performance indicators across all locations, compare franchise performance, and identify trends that can drive business growth.

Transform 52

Transform Real Estate Key Performance Indicator Communications 52

Sprout Social

OCTOBER 14, 2020

It’s educational and exciting for their customers as they mull over how to customize their boxes, and provides a quick intro to the FabFitFun brand and their high-quality products. Once you’ve determined your high-level goals, you’ll need to decide which metrics will be your key performance indicators and set benchmarks for performance.

Key Performance Indicator 145

Key Performance Indicator Transform Analytics Shipping 145

Hubspot Marketing

OCTOBER 7, 2022

Buyer personas aren't just valuable to your marketing staff; they also educate sales reps on who they're selling to, what they care about, and how to help them. Smarketing is just as much about education as it is about alignment. Three components are critical: Organize Sales Around Buyer Personas. Aligning Sales and Strategy.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Promotion 145

Martech

MARCH 11, 2024

Use a mix of visuals, videos, and written content to educate and inspire your target audience. Monitor and measure: Continuously monitor the performance of your digital marketing efforts using key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement metrics.

Branding 111

Branding Key Performance Indicator Customer Journey Marketing Mix 111

Rock Content

APRIL 11, 2023

Content, on the other hand, is usually more general information meant to educate or provide useful insights for your audience. The best copywriting leads with the main point, whether it’s an About Us snippet, a product feature, educational content to answer a question or the mission and values of your company.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Duct Tape Marketing

MAY 11, 2012

When we simply create a list of what we might call key performance indicators without the proper focus with which to weight them, it all simply becomes an exercise in collecting. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much. Perhaps, but how so?

Key Performance Indicator 74

Key Performance Indicator Health Education Analytics 74

Sprout Social

DECEMBER 8, 2022

It’s an educational moment within an immersive visual experience. Educational or how-to content. It’s so popular, TikTok formed #LearnOnTikTok , a program to create educational content. Is it inspirational, serious, educational or casual? #fitcheck #mensfashion #sustainablefashion #sustainablebrands #allbirds.

Education 139

Education Key Performance Indicator Transform Entertainment 139