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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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7 Video metrics you need to know to measure success

Sprout Social

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Clicks and click-through rates.

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The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Blog Content Marketing.

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9 tips to get the most from your social media video content

Sprout Social

It’s educational and exciting for their customers as they mull over how to customize their boxes, and provides a quick intro to the FabFitFun brand and their high-quality products. Use previous content’s success to inspire new videos. When setting your goals, determine where your content falls in the marketing funnel.

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Social media video content ideas to fill your content calendar

Sprout Social

It’s an educational moment within an immersive visual experience. Educational or how-to content. Explainers and how-to videos are the most popular type of marketing video among brands and consumers. It’s so popular, TikTok formed #LearnOnTikTok , a program to create educational content. Predictions.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.