Education Key Performance Indicator Whitepaper 
Sprout Social
NOVEMBER 11, 2020
When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.
Marketing Insider Group
OCTOBER 16, 2024
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.
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Marketing Insider Group
FEBRUARY 27, 2024
Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.
Content Marketing Institute
MAY 14, 2018
Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.
Marketing Insider Group
SEPTEMBER 21, 2020
Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.
Marketing Insider Group
JULY 27, 2015
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. Educational content: Zuora’s Academy. Lead generation is also a main key performance indicator at the center of Zuora’s strategy. The types of content most requested?
Adobe Experience Cloud Blog
MAY 8, 2019
In the mid-funnel, research-and-consideration stage, your job is to educate buyers of the challenges they face and help them solve their issues with things like whitepapers, buying guides, analyst reports, and ROI calculators. Remember when we recommended starting your campaign by identifying your end goals?
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