Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Content Marketing Institute

JULY 16, 2018

We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. Make Your Strategy Visual. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. They delivered.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 107

Product Marketing Product Management Marketing 107

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Humor is the Secret Sauce: If you can make a Gen Z’er laugh, you’ve won half the battle.

Gen Z 123

Gen Z Millennials Entertainment Market Research 123

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. Some focus on specific industries or technologies, while others try to cover them all.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Today, you’ll learn why a content gap analysis is an essential piece of your content marketing puzzle and how to conduct one in-depth for maximum benefits. Do Market Research. Source: Hotjar.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. What techniques are they using?

Market Research 130

Market Research Education Marketing Strategy Advertisers 130

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

DECEMBER 21, 2022

Ultimately, a well-crafted buyer persona will help you understand your ideal customer and their goals, provide guidance on how to tailor your marketing strategy, guide product development, and help you prioritize your time. When done well, buyer personas are incredibly valuable for marketing. Demographics. Goals and objectives.

User-Generated 127

User-Generated Education CRM Market Research 127

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 107

Marketing Plan Social Media Marketing Marketing Marketers 107

Sprout Social

APRIL 13, 2022

Best Times to Post on Instagram for Education. Best times to post on Instagram for Education: Tuesdays at 10 a.m. Best days to post on Instagram for Education: Tuesdays, Wednesdays, Fridays. Worst days to post on Instagram for Education: Sundays. Higher education social media resources. Consumer Goods. Healthcare.

Finance 128

Finance Food Education Social Media Marketing 128

Sprout Social

JULY 6, 2022

Best Times to Post on Facebook for Education. Best times to post on Facebook for Education: Mondays from 8 to 10 a.m., Best days to post on Facebook for Education: Mondays, Tuesdays, Wednesdays and Fridays. Worst days to post on Facebook for Education: Thursdays, Saturdays, Sundays. Start your free Sprout trial.

Finance 127

Finance Education Social Media Marketing Transform 127

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketing 62

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

DECEMBER 4, 2024

That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste.

Non-Profit 88

Non-Profit Education Analytics Thought Leadership 88

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. That’s where an airtight middle-of-funnel content marketing strategy comes in.

Content Marketing 104

Content Marketing Customer eBook Education 104

Sprout Social

JULY 6, 2022

Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays. Worst days to post on Twitter for Education: Thursdays and Saturdays. Higher education social media resources. Consumer Goods.

Finance 118

Finance Education Food Social Media Marketing 118

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. For example, don’t make references to “leads” when trying to penetrate the higher education market. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Hubspot Marketing

MARCH 31, 2020

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? Now, let’s review some Pinterest marketing strategies to help you improve your influence with and impact on your audience. These strategies represent ways to add Pinterest to your greater marketing efforts.

Marketing 145

Marketing Marketers User-Generated Analytics 145

Many Chat

JULY 1, 2022

First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. And don’t forget to find out why they might have decided not to purchase your product—valuable information and great for your marketing strategy. Using a poll for customer feedback/market research.

Market Research 97

Market Research User-Generated Education Promotion 97

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. Gartner Research). HubSpot State of Inbound, 2014).

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management 140

Management Transform Communications Market Trends 140

Rock Content

JUNE 1, 2024

In this article, we’ll take a look at the differences between a target market vs target audience and explain why each one is important for a digital marketing strategy. What is a Target Market? You can use market analytics tools to help you understand the digital landscape and narrow down your market.

Target Market 98

Target Market Advertising Advertisers Marketing 98

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And they have information, education and entertainment needs as well.

Marketing Plan 107

Marketing Plan Customer Whitepaper Entertainment 107

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 129

Social Media Marketing Price Marketing Marketers 129

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. By focusing on education, you add instant value.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Search Engine Land

SEPTEMBER 18, 2023

This information allows you to refine your content strategies and tailor your offerings to a targeted audience. Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research.

SEO 142

SEO User-Generated Thought Leadership Promotion 142