Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Hubspot Marketing

NOVEMBER 14, 2024

The webinar educates the audience further and helps qualify and disqualify prospects. A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. What clicks with prospects?

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Content Marketing Institute

JULY 16, 2018

We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. Make Your Strategy Visual. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 82

SEO Finance Market Research Shoppers 82

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Set Up

JANUARY 21, 2025

Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. A customer profile is a semi-fictional representation of your ideal patient based on market research and accurate data.

Health 52

Health User-Generated Education Digital Marketing 52

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. They delivered.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. Some focus on specific industries or technologies, while others try to cover them all.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Today, you’ll learn why a content gap analysis is an essential piece of your content marketing puzzle and how to conduct one in-depth for maximum benefits. Do Market Research. Source: Hotjar.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

DECEMBER 21, 2022

Ultimately, a well-crafted buyer persona will help you understand your ideal customer and their goals, provide guidance on how to tailor your marketing strategy, guide product development, and help you prioritize your time. When done well, buyer personas are incredibly valuable for marketing. Demographics. Goals and objectives.

User-Generated 125

User-Generated Education CRM Market Research 125

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. What techniques are they using?

Market Research 119

Market Research Education Marketing Strategy Advertising 119

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Lusha

DECEMBER 9, 2024

This process is called market segmentation. It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. This requires a mix of market research and data analysis. Firmographics : Industry, company size, location, etc.

Price 52

Price CRM Marketing Marketers 52

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Backlinko

MARCH 25, 2025

Monetization paths: SaaS affiliate programs, sales training courses, consulting services, lead generation tools Success requirements: B2B sales experience, strategic thinking, ability to demonstrate ROI clearly Further reading: 16 Proven B2B Marketing Strategies That Get Results 10. And undeniably strong monetization potential ($5.99

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. That’s where an airtight middle-of-funnel content marketing strategy comes in.

Content Marketing 104

Content Marketing Customer eBook Education 104

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. For example, don’t make references to “leads” when trying to penetrate the higher education market. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management 143

Management Transform Communications Market Trends 143

Hubspot Marketing

MARCH 31, 2020

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? Now, let’s review some Pinterest marketing strategies to help you improve your influence with and impact on your audience. These strategies represent ways to add Pinterest to your greater marketing efforts.

Marketing 145

Marketing Marketers User-Generated Analytics 145

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. Gartner Research). HubSpot State of Inbound, 2014).

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Many Chat

JULY 1, 2022

First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. And don’t forget to find out why they might have decided not to purchase your product—valuable information and great for your marketing strategy. Using a poll for customer feedback/market research.

Market Research 97

Market Research User-Generated Education Promotion 97

Rock Content

JUNE 1, 2024

In this article, we’ll take a look at the differences between a target market vs target audience and explain why each one is important for a digital marketing strategy. What is a Target Market? You can use market analytics tools to help you understand the digital landscape and narrow down your market.

Target Market 98

Target Market Advertisers Advertising Marketing 98