Sprout Social

JUNE 3, 2025

Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health. Its part of Calms approach to niche marketing. Start discovering your niche with our market research worksheet to uncover where you and your audience meet.

Gen Z 91

Gen Z Fashion Food Thought Leadership 91

Hootsuite

MAY 11, 2022

Content planning is the most important factor in the success of your social media strategy. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Chaotic social media content written and posted whenever inspiration strikes.

Social Media Marketing 129

Social Media Marketing Analytics Management Marketing Strategy 129

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketers Marketing 98

Sprout Social

JANUARY 14, 2020

You have a passion for combining creativity with social marketing to achieve business objectives. Social media consulting. If you feel like you’ve become a bit of a social media marketing expert, consider the role of a social media consultant. Data analysis or market research.

Management 144

Management Transform Communications Market Trends 144

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. In 2019, many millennials are working or are enrolled in higher education.

Gen Z 145

Gen Z Millennials Finance Education 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Are there other opportunities you can create for training or education that will benefit the influencer in his or her niche? Take your market research to the next level by collaborating with influencer(s) on a comprehensive and engagement-focused content plan. Can he or she publish on your content platform(s)? Sneak previews?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Simplilearn’s Digital Marketing Specialist. The following is an in-depth look at each educational resource based on rank: 1. Purdue Digital Marketing Training.

Digital Marketing 119

Digital Marketing Analytics Marketers Marketing 119

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Creating sales enablement content that educates your leads. This is perhaps the most straightforward way marketing and sales can work together. Digging into pain points and sales objections.

CRM 134

CRM Marketers Marketing Communications 134

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. Go educational with your content TOFU consumers are still in the discovery phase of their buyer’s journey, so educational content is especially effective. Honesty is another way to gain trust.

Content Marketing 104

Content Marketing Customer eBook Education 104

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. And with the support of social media market research , they also help brands in other ways. Why should brands use a customer journey map? The customer experience is more important than ever.

Customer Journey 112

Customer Journey Customer Social Media Marketing B2C 112

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. Content marketing is best for: Lead generation. Email Marketing. Social Media Marketing (SMM).

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

JUNE 28, 2023

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Best for: Sales professionals, executives, and educators. With over 93% of businesses on social media, this skill is critical for most marketing strategies. It saves everyone time, including you.

CRM 118

CRM Digital Marketing Management User-Generated 118

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Content Marketing Institute

JULY 16, 2018

In simple terms (this doesn’t account for all the nuances), your strategy needs to answer these three questions: Who are we educating/helping? In our most recent content marketing research , 37% of B2B marketers say they have a documented content marketing strategy, with 38% indicating they have an undocumented strategy. (I

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Hubspot Marketing

MARCH 31, 2020

Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform. Educate customers. Pinterest is rife with tutorials, infographics, how-tos, and links to additional educational content. Conduct market research.

Marketers 145

Marketers Marketing User-Generated Analytics 145

Hubspot Marketing

DECEMBER 19, 2023

He says, "As with any investment, potential investors should conduct thorough research and consider the risk factors unique to this dynamic and highly visible sector." So, it’s worth considering investing in social media stocks as part of a diversified investment portfolio.

User-Generated 117

User-Generated Marketers Marketing Social Media Marketing 117

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketers Social Media Marketing Marketing 98

Many Chat

JULY 1, 2022

Polls like this are creative ways to educate your followers on important issues and engage their curiosity about current affairs. Using a poll for customer feedback/market research. Additionally, a fun quiz is a great way to educate your customers without appearing to, or make boring topics seem more fun. FIND OUT HERE!

Market Research 97

Market Research User-Generated Education Promotion 97

Buffer Marketing

MARCH 15, 2023

Is it the most efficient way to market? I can better educate my customers Many consumers have had the experience of walking into a Sephora and feeling overwhelmed by the countless options available and then feeling too intimidated to ask for help.

Transform 106

Transform Education Retail Marketers 106

Adobe Experience Cloud Blog

JANUARY 22, 2018

The flaw in this approach is that your target audience may actually be on another social media channel, so your efforts to save money may actually end up costing you potential customers. The best thing to do is market research. That is why content marketing should be one of your main focuses.

Thought Leadership 80

Thought Leadership Promotion Communications Education 80

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Simply creating a social profile is not enough.

Finance 145

Finance Food PR Management 145

Buffer Marketing

JULY 28, 2024

This can be educational & informative content like how-to videos or product tutorials and fun content like behind-the-scenes videos or trending memes. 💡 Learn more: How to Build Your Instagram Marketing Strategy in 5 Steps A small business that nails its Instagram strategy is Brooki Bake House.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

JANUARY 20, 2023

For example, HubSpot Academy offers courses about content marketing, social media marketing, and sales, in digestible, interactive lessons. Estimated cost: $500 You may have done previous customer research at the start of the quarter, but allocate some funds on an ongoing basis to understand your customers’ behavior.

eBook 143

eBook CRM User-Generated Marketers 143

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Measuring Social Media ROI.

Entertainment 111

Entertainment Transform Whitepaper Communications 111

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Vary your content topics to keep things interesting.

Real Estate 98

Real Estate PR Marketers Marketing 98

Hootsuite

MARCH 23, 2023

Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Introduce a webinar or PDF as a lead magnet that educates your customers about what you do and how you can help them.

Advertisers 135

Advertisers Advertising Price User-Generated 135

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. Save 130+ hours per year by making social media management easy.

PR 96

PR Price SEO Analytics 96

Many Chat

APRIL 18, 2022

For a small business owner with limited resources, adding Instagram for business to your marketing strategy can quickly feel like another job to check off the list. While there is a significant time commitment with social media marketing, putting all of your eggs in one basket is never the most successful approach.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Sprout Social

AUGUST 1, 2019

The ability to explain how your work on social moves the business forward is one of the most important skills any social media professional can develop. Last but not least, strong communication skills are key to developing internal education and training. More Resources to Advance Your Social Media Career.

Management 112

Management Copywriting Communications Social Media Marketing 112

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Let’s dive into the objectives of each of these and how they can work together to create a powerful marketing strategy.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Moz

MARCH 28, 2021

Adapt your content marketing, re-examine the customer journey, and educate your employees about the benefits of evoking emotion across marketing channels. How to use empathy in marketing (+examples). Take a visually engaging, educational approach. Marketers can design content around key data to educate audiences.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketers 62